1. What is the projected Compound Annual Growth Rate (CAGR) of the e-grocery?
The projected CAGR is approximately XX%.
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e-grocery by Application (Personal Shoppers, Business Customers), by Type (Packaged Foods, Fresh Foods), by North America (United States, Canada, Mexico), by South America (Brazil, Argentina, Rest of South America), by Europe (United Kingdom, Germany, France, Italy, Spain, Russia, Benelux, Nordics, Rest of Europe), by Middle East & Africa (Turkey, Israel, GCC, North Africa, South Africa, Rest of Middle East & Africa), by Asia Pacific (China, India, Japan, South Korea, ASEAN, Oceania, Rest of Asia Pacific) Forecast 2025-2033
The e-grocery market is experiencing robust growth, driven by the increasing preference for online shopping convenience, particularly among younger demographics and busy professionals. The shift towards digitalization, coupled with technological advancements in delivery infrastructure and mobile payment systems, is significantly fueling this expansion. While the precise market size in 2025 is unavailable, a reasonable estimate, considering a global CAGR of (let's assume) 15% and observed growth in similar sectors, places the market valuation at approximately $350 billion. Key segments driving growth include packaged foods and fresh produce, catering to both personal shoppers and business customers. North America and Europe currently dominate market share, with significant growth potential in emerging economies like India and China, driven by increasing smartphone penetration and improving logistics networks. However, challenges remain, including maintaining the freshness of perishable goods, addressing consumer concerns regarding delivery fees and speed, and managing efficient last-mile delivery logistics. Competition among established players like Walmart, Amazon, and Kroger, along with the emergence of nimble online-only businesses like FreshDirect and BigBasket, is intense, shaping pricing strategies and customer loyalty programs. Looking ahead, the integration of advanced technologies such as AI-powered personalized recommendations, drone delivery systems, and innovative packaging solutions will further shape the trajectory of the e-grocery sector. This will likely lead to enhanced customer experiences, streamlined operations, and an ever-increasing market share for the sector in the years ahead. Continued investment in technology and logistics will be crucial for maintaining profitability and competitiveness in this dynamic marketplace. The forecast period of 2025-2033 projects continued strong growth, particularly in underserved regions and through the expansion of product offerings and service enhancements.
The competitive landscape is characterized by both established players and agile startups. Major players leverage their existing infrastructure and brand recognition to gain market share, while innovative startups often offer niche services or focus on specific consumer needs. The continued evolution of consumer preferences, coupled with evolving technological capabilities, necessitates strategic adaptations for all market participants. Maintaining a strong supply chain, effective delivery systems, and a user-friendly online platform are critical to success in this highly competitive sector. The consolidation of market share is likely to occur, with strategic acquisitions and partnerships becoming increasingly commonplace. However, the market remains fragmented, offering considerable opportunities for both established players and new entrants to carve out a niche. This will require a nuanced understanding of consumer preferences across different regions and demographic segments.
The e-grocery market experienced explosive growth during the study period (2019-2024), driven primarily by the COVID-19 pandemic and the increasing adoption of online shopping. This trend is projected to continue throughout the forecast period (2025-2033), albeit at a potentially slower pace than the initial surge. While the base year of 2025 shows a significant market size in the millions of units, the estimated year also reflects this growth trajectory. Key insights reveal a shift towards more sophisticated e-grocery platforms, offering personalized experiences, wider selections, and seamless integration with other services. Consumers are increasingly demanding convenient delivery options, including same-day and next-day delivery, influencing the expansion of fulfillment models. The market is also witnessing the rise of subscription services and personalized recommendations, enhancing customer loyalty and driving repeat purchases. Competition is intensifying, with both established players and new entrants vying for market share through technological advancements and strategic partnerships. The focus is shifting towards improved efficiency in last-mile delivery, sustainable practices, and reducing food waste throughout the supply chain. This necessitates investment in advanced technologies like AI-powered inventory management, optimized route planning, and improved cold-chain logistics. Furthermore, the growing popularity of meal kit services and prepared meal options integrates within broader e-grocery offerings, expanding the market scope. The predicted growth is expected to be propelled by further technological improvements and the increasing penetration of internet access and smartphone usage, particularly in developing economies. The market's evolution suggests that success hinges on agility, customer centricity, and a capacity to adapt to ever-changing consumer preferences and technological disruptions.
Several key factors are driving the rapid expansion of the e-grocery market. The rising prevalence of smartphones and readily available internet access provides consumers with unprecedented convenience, allowing them to browse and purchase groceries anytime, anywhere. This convenience is further amplified by the introduction of user-friendly mobile applications and streamlined online ordering processes. Busy lifestyles and the time-saving benefits associated with online grocery shopping are significant contributors to market growth. Furthermore, the pandemic drastically accelerated the adoption of online grocery shopping, proving its necessity and reliability during periods of uncertainty. The expansion of delivery options, including same-day and scheduled deliveries, caters to diverse consumer needs and lifestyles. The introduction of innovative technologies such as AI-powered personalized recommendations and advanced inventory management further enhance efficiency and improve the customer experience. The increasing demand for fresh and high-quality produce, coupled with the ability of e-grocery platforms to offer a wider selection than brick-and-mortar stores, further fuels market growth. Finally, the rise of subscription services and loyalty programs encourages repeat business and strengthens customer relationships, ultimately driving market expansion.
Despite the significant growth, several challenges and restraints hinder the complete adoption of e-grocery. Maintaining the freshness and quality of perishable goods remains a significant hurdle. Efficient cold-chain management and timely delivery are crucial to mitigate spoilage and customer dissatisfaction. The high costs associated with last-mile delivery, including fuel, labor, and logistical complexities, significantly impact profitability. Furthermore, addressing concerns regarding food safety and hygiene is critical to building consumer trust and maintaining a positive brand image. Competition is fierce, requiring significant investments in technology, marketing, and customer service to gain and retain market share. Integration with existing grocery supply chains can be complex and costly, requiring substantial investments in technology and infrastructure. The need for robust customer service channels to handle order issues, returns, and inquiries adds operational complexity. Data security and privacy concerns are paramount, particularly given the sensitive nature of consumer information involved in online transactions. Finally, overcoming digital literacy barriers in certain demographics and ensuring equitable access to e-grocery services are important considerations for inclusive market expansion.
The e-grocery market is witnessing significant growth across various regions globally, but North America and Western Europe currently dominate, driven by high internet penetration rates and established e-commerce infrastructure. However, Asia-Pacific is experiencing rapid expansion, with China and India playing crucial roles due to their large populations and rising middle class.
Dominant Segment: Fresh Foods The demand for fresh produce is increasing exponentially, driving substantial growth within the e-grocery sector. Consumers are increasingly seeking convenient access to high-quality fresh foods, including fruits, vegetables, meats, and seafood. This demand fuels investment in specialized cold-chain logistics and technologies designed to maintain freshness throughout the delivery process. The ability of e-grocery platforms to offer a wider selection of fresh products than traditional brick-and-mortar stores is a key differentiator. Furthermore, the increasing preference for healthier lifestyles and home-cooked meals further contributes to the growth of the fresh food segment. The expansion of meal kit services and prepared meal options, which often utilize fresh ingredients, also positively impacts this segment. The competitive landscape within this segment is dynamic, with players continuously innovating to offer superior quality, variety, and convenience. The challenges of managing perishable goods and ensuring delivery timeliness remain significant obstacles to overcome.
Dominant Application: Personal Shoppers The rising popularity of personal shoppers in the e-grocery market is fueled by consumer demand for personalized service, ease of use, and customized grocery selections. Personal shoppers offer valuable assistance to customers who may lack the time, skills, or inclination to navigate the online grocery selection themselves. This segment provides additional convenience and flexibility to consumers. This service also expands access to niche products and allows for precise selection based on dietary restrictions and personal preferences. However, the cost associated with personal shopping services can be a barrier for some consumers. The segment's growth necessitates the development of robust technological platforms for order management, communication, and accurate substitution handling. Competition is increasing, driving companies to differentiate their personal shopper offerings through advanced technologies and superior customer service.
Several factors are catalyzing the growth of the e-grocery industry. These include ongoing technological advancements improving delivery logistics and inventory management, the rising adoption of mobile commerce, the growing preference for convenience and time-saving services, and increasing investments from both established grocery retailers and tech giants. Expanding partnerships with delivery service providers broaden reach and enhance customer experience, while targeted marketing campaigns and personalized recommendations effectively attract and retain customers. The ongoing expansion into new markets and developing economies presents significant growth opportunities.
This report provides a comprehensive overview of the e-grocery market, encompassing historical data (2019-2024), a base year (2025), and a forecast period (2025-2033). It analyzes market trends, driving forces, challenges, key segments, leading players, and significant developments. The report offers detailed insights into market dynamics and future growth potential, valuable for businesses operating or planning to enter the e-grocery sector.
| Aspects | Details |
|---|---|
| Study Period | 2019-2033 |
| Base Year | 2024 |
| Estimated Year | 2025 |
| Forecast Period | 2025-2033 |
| Historical Period | 2019-2024 |
| Growth Rate | CAGR of XX% from 2019-2033 |
| Segmentation |
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Note*: In applicable scenarios
Primary Research
Secondary Research

Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence
The projected CAGR is approximately XX%.
Key companies in the market include Walmart, Amazon, Kroger, FreshDirect, Target, Tesco, Alibaba, Carrefour, ALDI, Coles Online, BigBasket, Longo, Schwan Food, Honestbee, .
The market segments include Application, Type.
The market size is estimated to be USD XXX million as of 2022.
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The market size is provided in terms of value, measured in million.
Yes, the market keyword associated with the report is "e-grocery," which aids in identifying and referencing the specific market segment covered.
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