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report thumbnailU.S. Virtual Tour Software Market

U.S. Virtual Tour Software Market Analysis 2025 and Forecasts 2033: Unveiling Growth Opportunities

U.S. Virtual Tour Software Market by Deployment (Cloud, On-premise), by End-user (Real Estate, Education, Tourism & Hospitality, Automotive, Others), by North America (United States, Canada, Mexico) Forecast 2026-2034

Jul 24 2025

Base Year: 2025

67 Pages

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U.S. Virtual Tour Software Market Analysis 2025 and Forecasts 2033: Unveiling Growth Opportunities

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U.S. Virtual Tour Software Market Analysis 2025 and Forecasts 2033: Unveiling Growth Opportunities


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Key Insights

The size of the U.S. Virtual Tour Software Market was valued at USD 95.7 USD million in 2023 and is projected to reach USD 262.41 USD million by 2032, with an expected CAGR of 15.5% during the forecast period. Virtual Tour Software is a digital tool that enables the creation, editing, and sharing of immersive virtual experiences for various environments such as real estate properties, museums, educational campuses, hospitality venues, or retail spaces. This software uses technologies like 360-degree photography, video, or 3D modeling to provide users with an interactive and realistic view of a location from anywhere in the world. This growth is driven by the increasing adoption of virtual tours in various sectors, including real estate, education, and hospitality. Virtual tours offer immersive experiences, enhanced accessibility, and marketing benefits, leading to their widespread usage. Major players in the market include Kuula LLC, Matterport, Inc., and iAriv.

U.S. Virtual Tour Software Market Research Report - Market Overview and Key Insights

U.S. Virtual Tour Software Market Market Size (In Million)

25.0M
20.0M
15.0M
10.0M
5.0M
0
10.50 M
2022
13.00 M
2023
16.20 M
2024
20.10 M
2025
24.80 M
2026
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U.S. Virtual Tour Software Market Trends

The U.S. Virtual Tour Software Market is experiencing dynamic growth, driven by a confluence of technological advancements and evolving consumer preferences. Several key trends are shaping this landscape:

U.S. Virtual Tour Software Market Market Size and Forecast (2024-2030)

U.S. Virtual Tour Software Market Company Market Share

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Driving Forces: What's Propelling the U.S. Virtual Tour Software Market

The robust growth of the U.S. Virtual Tour Software Market is fueled by several compelling factors:

  • Demand for Remote Experiences: The pandemic accelerated the shift towards remote interactions, solidifying the demand for virtual tours as a crucial tool for connecting with businesses, properties, and experiences from anywhere in the world. This shift is expected to continue even post-pandemic.
  • Enhanced Accessibility & Inclusivity: Virtual tours break down geographical barriers and physical limitations, making experiences accessible to a far wider audience, including those with disabilities or mobility challenges. This factor aligns with broader societal trends towards inclusivity.
  • Cost-Effective Marketing ROI: Virtual tours offer a highly effective and cost-efficient marketing strategy compared to traditional methods. The ability to showcase products or properties with high-quality visuals generates increased lead generation and conversion rates, providing a strong return on investment.
  • Continuous Technological Innovation: Ongoing advancements in 3D modeling, virtual reality (VR), augmented reality (AR), and AI are continually enhancing the realism, interactivity, and overall impact of virtual tours, setting a high bar for future developments in the market.

Challenges and Restraints in U.S. Virtual Tour Software Market

The U.S. Virtual Tour Software Market does face certain challenges and restraints:

  • Competition from traditional methods: Physical visits and in-person experiences still hold value in certain sectors, particularly in real estate.
  • Technical limitations: Creating high-quality virtual tours requires specialized equipment and expertise, which can be a barrier for some businesses.
  • Bandwidth and accessibility issues: Smooth virtual tour experiences require high-speed internet connections, which may not be available in all areas.

Key Region or Country & Segment to Dominate the Market

  • Dominating Region: North America, led by the United States, accounts for the largest share of the global Virtual Tour Software Market due to the high adoption of technology in the region.
  • Dominating Segments: The real estate segment holds the largest market share due to the extensive use of virtual tours for property showcasing and marketing.

Growth Catalysts in U.S. Virtual Tour Software Industry

  • Augmented reality (AR) integration: AR enhances virtual tours by overlaying digital content onto the real world, providing users with interactive experiences.
  • Virtual reality (VR) Virtual Reality headsets offer even more immersive virtual tours, providing a sense of presence and depth.

Market Segmentation: U.S. Virtual Tour Software Analysis

Deployment:

  • Cloud
  • On-Premise

End-User:

  • Real Estate
  • Education
  • Tourism & Hospitality
  • Automotive
  • Others

Leading Players in the U.S. Virtual Tour Software Market

  • Kuula LLC
  • Matterport, Inc.
  • iAriv
  • Panoskin
  • Roundme Limited
  • Cupix, Inc.
  • Ricoh Co., Ltd.
  • Animoto, Inc.
  • Momentum Digital LLC
  • Insta360

Significant Developments in U.S. Virtual Tour Software Sector

  • Matterport's acquisition of VHT Studios (2022): This strategic acquisition significantly expanded Matterport's market share and solidified its position as a leading provider of 3D capture and virtual tour solutions.
  • Kuula's partnership with Sotheby's International Realty (2021): This collaboration highlights the increasing adoption of virtual tours within the high-end real estate market, demonstrating the value proposition of virtual tours for luxury properties.
  • [Add another significant development here – e.g., a new software launch, a major funding round, etc.]

Comprehensive Coverage U.S. Virtual Tour Software Market Report

Our comprehensive report provides a detailed analysis of the U.S. Virtual Tour Software Market, offering invaluable insights for stakeholders. Key areas of coverage include:

  • Market size and growth forecast with detailed segmentation (by software type, industry, deployment model, etc.)
  • In-depth analysis of key market trends and growth drivers, including emerging technologies and their impact.
  • Identification of key challenges and restraints, such as data security concerns and the need for high-speed internet access.
  • Comprehensive competitive landscape analysis, profiling leading players and their market strategies.
  • Regional performance analysis and growth projections for different geographical segments within the U.S.
  • Recent mergers, acquisitions, and strategic partnerships influencing market dynamics.
  • Regulatory landscape and compliance considerations relevant to the industry.
  • Patent analysis highlighting key innovations and intellectual property trends.
  • Expert analyst commentary and forecasts, providing informed perspectives on future market developments.

Geographic Coverage of U.S. Virtual Tour Software Market

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Lower Coverage
No Coverage

U.S. Virtual Tour Software Market REPORT HIGHLIGHTS

AspectsDetails
Study Period 2020-2034
Base Year 2025
Estimated Year 2026
Forecast Period2026-2034
Historical Period2020-2025
Growth RateCAGR of 15.5% from 2020-2034
Segmentation
    • By Deployment
      • Cloud
      • On-premise
    • By End-user
      • Real Estate
      • Education
      • Tourism & Hospitality
      • Automotive
      • Others
  • By Geography
    • North America
      • United States
      • Canada
      • Mexico

Table of Contents

  1. 1. Introduction
    • 1.1. Research Scope
    • 1.2. Market Segmentation
    • 1.3. Research Methodology
    • 1.4. Definitions and Assumptions
  2. 2. Executive Summary
    • 2.1. Introduction
  3. 3. Market Dynamics
    • 3.1. Introduction
      • 3.2. Market Drivers
        • 3.2.1. Rising Adoption of Innovative Technologies to Make Smart Evacuation Procedures Smooth to Boost Market Growth
      • 3.3. Market Restrains
        • 3.3.1. Lack of Skill Set to Handle Virtual Tour Software to Restrict the Market Growth
      • 3.4. Market Trends
        • 3.4.1. Growing Implementation of Touch-based and Voice-based Infotainment Systems to Increase Adoption of Intelligent Cars
  4. 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  5. 5. U.S. Virtual Tour Software Market Analysis, Insights and Forecast, 2020-2032
    • 5.1. Market Analysis, Insights and Forecast - by Deployment
      • 5.1.1. Cloud
      • 5.1.2. On-premise
    • 5.2. Market Analysis, Insights and Forecast - by End-user
      • 5.2.1. Real Estate
      • 5.2.2. Education
      • 5.2.3. Tourism & Hospitality
      • 5.2.4. Automotive
      • 5.2.5. Others
    • 5.3. Market Analysis, Insights and Forecast - by Region
      • 5.3.1. North America
  6. 6. Competitive Analysis
    • 6.1. Market Share Analysis 2025
      • 6.2. Company Profiles
        • 6.2.1 Kuula LLC (U.S.)
          • 6.2.1.1. Overview
          • 6.2.1.2. Products
          • 6.2.1.3. SWOT Analysis
          • 6.2.1.4. Recent Developments
          • 6.2.1.5. Financials (Based on Availability)
        • 6.2.2 Matterport Inc. (U.S.)
          • 6.2.2.1. Overview
          • 6.2.2.2. Products
          • 6.2.2.3. SWOT Analysis
          • 6.2.2.4. Recent Developments
          • 6.2.2.5. Financials (Based on Availability)
        • 6.2.3 iAriv (U.S.)
          • 6.2.3.1. Overview
          • 6.2.3.2. Products
          • 6.2.3.3. SWOT Analysis
          • 6.2.3.4. Recent Developments
          • 6.2.3.5. Financials (Based on Availability)
        • 6.2.4 Panoskin (U.S.)
          • 6.2.4.1. Overview
          • 6.2.4.2. Products
          • 6.2.4.3. SWOT Analysis
          • 6.2.4.4. Recent Developments
          • 6.2.4.5. Financials (Based on Availability)
        • 6.2.5 Roundme Limited (U.S.)
          • 6.2.5.1. Overview
          • 6.2.5.2. Products
          • 6.2.5.3. SWOT Analysis
          • 6.2.5.4. Recent Developments
          • 6.2.5.5. Financials (Based on Availability)
        • 6.2.6 Cupix Inc. (U.S.)
          • 6.2.6.1. Overview
          • 6.2.6.2. Products
          • 6.2.6.3. SWOT Analysis
          • 6.2.6.4. Recent Developments
          • 6.2.6.5. Financials (Based on Availability)
        • 6.2.7 Ricoh Co. Ltd. (U.S.)
          • 6.2.7.1. Overview
          • 6.2.7.2. Products
          • 6.2.7.3. SWOT Analysis
          • 6.2.7.4. Recent Developments
          • 6.2.7.5. Financials (Based on Availability)
        • 6.2.8 Animoto Inc. (U.S.)
          • 6.2.8.1. Overview
          • 6.2.8.2. Products
          • 6.2.8.3. SWOT Analysis
          • 6.2.8.4. Recent Developments
          • 6.2.8.5. Financials (Based on Availability)
        • 6.2.9 Momentum Digital LLC (U.S.)
          • 6.2.9.1. Overview
          • 6.2.9.2. Products
          • 6.2.9.3. SWOT Analysis
          • 6.2.9.4. Recent Developments
          • 6.2.9.5. Financials (Based on Availability)
        • 6.2.10 Insta360 (U.S.)
          • 6.2.10.1. Overview
          • 6.2.10.2. Products
          • 6.2.10.3. SWOT Analysis
          • 6.2.10.4. Recent Developments
          • 6.2.10.5. Financials (Based on Availability)
        • 6.2.11 Kuula LLC (U.S.)
          • 6.2.11.1. Overview
          • 6.2.11.2. Products
          • 6.2.11.3. SWOT Analysis
          • 6.2.11.4. Recent Developments
          • 6.2.11.5. Financials (Based on Availability)
        • 6.2.12 Matterport Inc. (U.S.)
          • 6.2.12.1. Overview
          • 6.2.12.2. Products
          • 6.2.12.3. SWOT Analysis
          • 6.2.12.4. Recent Developments
          • 6.2.12.5. Financials (Based on Availability)
        • 6.2.13 iAriv (U.S.)
          • 6.2.13.1. Overview
          • 6.2.13.2. Products
          • 6.2.13.3. SWOT Analysis
          • 6.2.13.4. Recent Developments
          • 6.2.13.5. Financials (Based on Availability)
        • 6.2.14 Panoskin (U.S.)
          • 6.2.14.1. Overview
          • 6.2.14.2. Products
          • 6.2.14.3. SWOT Analysis
          • 6.2.14.4. Recent Developments
          • 6.2.14.5. Financials (Based on Availability)
        • 6.2.15 Roundme Limited (U.S.)
          • 6.2.15.1. Overview
          • 6.2.15.2. Products
          • 6.2.15.3. SWOT Analysis
          • 6.2.15.4. Recent Developments
          • 6.2.15.5. Financials (Based on Availability)
        • 6.2.16 Cupix Inc. (U.S.)
          • 6.2.16.1. Overview
          • 6.2.16.2. Products
          • 6.2.16.3. SWOT Analysis
          • 6.2.16.4. Recent Developments
          • 6.2.16.5. Financials (Based on Availability)
        • 6.2.17 Ricoh Co. Ltd. (U.S.)
          • 6.2.17.1. Overview
          • 6.2.17.2. Products
          • 6.2.17.3. SWOT Analysis
          • 6.2.17.4. Recent Developments
          • 6.2.17.5. Financials (Based on Availability)
        • 6.2.18 Animoto Inc. (U.S.)
          • 6.2.18.1. Overview
          • 6.2.18.2. Products
          • 6.2.18.3. SWOT Analysis
          • 6.2.18.4. Recent Developments
          • 6.2.18.5. Financials (Based on Availability)
        • 6.2.19 Momentum Digital LLC (U.S.)
          • 6.2.19.1. Overview
          • 6.2.19.2. Products
          • 6.2.19.3. SWOT Analysis
          • 6.2.19.4. Recent Developments
          • 6.2.19.5. Financials (Based on Availability)
        • 6.2.20 Insta360 (U.S.)
          • 6.2.20.1. Overview
          • 6.2.20.2. Products
          • 6.2.20.3. SWOT Analysis
          • 6.2.20.4. Recent Developments
          • 6.2.20.5. Financials (Based on Availability)

List of Figures

  1. Figure 1: U.S. Virtual Tour Software Market Revenue Breakdown (USD million, %) by Product 2025 & 2033
  2. Figure 2: U.S. Virtual Tour Software Market Share (%) by Company 2025

List of Tables

  1. Table 1: U.S. Virtual Tour Software Market Revenue USD million Forecast, by Deployment 2020 & 2033
  2. Table 2: U.S. Virtual Tour Software Market Volume K Units Forecast, by Deployment 2020 & 2033
  3. Table 3: U.S. Virtual Tour Software Market Revenue USD million Forecast, by End-user 2020 & 2033
  4. Table 4: U.S. Virtual Tour Software Market Volume K Units Forecast, by End-user 2020 & 2033
  5. Table 5: U.S. Virtual Tour Software Market Revenue USD million Forecast, by Region 2020 & 2033
  6. Table 6: U.S. Virtual Tour Software Market Volume K Units Forecast, by Region 2020 & 2033
  7. Table 7: U.S. Virtual Tour Software Market Revenue USD million Forecast, by Deployment 2020 & 2033
  8. Table 8: U.S. Virtual Tour Software Market Volume K Units Forecast, by Deployment 2020 & 2033
  9. Table 9: U.S. Virtual Tour Software Market Revenue USD million Forecast, by End-user 2020 & 2033
  10. Table 10: U.S. Virtual Tour Software Market Volume K Units Forecast, by End-user 2020 & 2033
  11. Table 11: U.S. Virtual Tour Software Market Revenue USD million Forecast, by Country 2020 & 2033
  12. Table 12: U.S. Virtual Tour Software Market Volume K Units Forecast, by Country 2020 & 2033
  13. Table 13: United States U.S. Virtual Tour Software Market Revenue (USD million) Forecast, by Application 2020 & 2033
  14. Table 14: United States U.S. Virtual Tour Software Market Volume (K Units) Forecast, by Application 2020 & 2033
  15. Table 15: Canada U.S. Virtual Tour Software Market Revenue (USD million) Forecast, by Application 2020 & 2033
  16. Table 16: Canada U.S. Virtual Tour Software Market Volume (K Units) Forecast, by Application 2020 & 2033
  17. Table 17: Mexico U.S. Virtual Tour Software Market Revenue (USD million) Forecast, by Application 2020 & 2033
  18. Table 18: Mexico U.S. Virtual Tour Software Market Volume (K Units) Forecast, by Application 2020 & 2033

Methodology

Step 1 - Identification of Relevant Samples Size from Population Database

Step Chart
Bar Chart
Method Chart

Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Approach Chart
Top-down and bottom-up approaches are used to validate the global market size and estimate the market size for manufactures, regional segments, product, and application.

Note*: In applicable scenarios

Step 3 - Data Sources

Primary Research

  • Web Analytics
  • Survey Reports
  • Research Institute
  • Latest Research Reports
  • Opinion Leaders

Secondary Research

  • Annual Reports
  • White Paper
  • Latest Press Release
  • Industry Association
  • Paid Database
  • Investor Presentations
Analyst Chart

Step 4 - Data Triangulation

Involves using different sources of information in order to increase the validity of a study

These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.

Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.

During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence

Additionally, after gathering mixed and scattered data from a wide range of sources, data is triangulated and correlated to come up with estimated figures which are further validated through primary mediums or industry experts, opinion leaders.

Frequently Asked Questions

1. What is the projected Compound Annual Growth Rate (CAGR) of the U.S. Virtual Tour Software Market?

The projected CAGR is approximately 15.5%.

2. Which companies are prominent players in the U.S. Virtual Tour Software Market?

Key companies in the market include Kuula LLC (U.S.), Matterport, Inc. (U.S.), iAriv (U.S.), Panoskin (U.S.), Roundme Limited (U.S.), Cupix, Inc. (U.S.), Ricoh Co., Ltd. (U.S.), Animoto, Inc. (U.S.), Momentum Digital LLC (U.S.), Insta360 (U.S.), Kuula LLC (U.S.), Matterport, Inc. (U.S.), iAriv (U.S.), Panoskin (U.S.), Roundme Limited (U.S.), Cupix, Inc. (U.S.), Ricoh Co., Ltd. (U.S.), Animoto, Inc. (U.S.), Momentum Digital LLC (U.S.), Insta360 (U.S.).

3. What are the main segments of the U.S. Virtual Tour Software Market?

The market segments include Deployment, End-user.

4. Can you provide details about the market size?

The market size is estimated to be USD 95.7 USD million as of 2022.

5. What are some drivers contributing to market growth?

Rising Adoption of Innovative Technologies to Make Smart Evacuation Procedures Smooth to Boost Market Growth.

6. What are the notable trends driving market growth?

Growing Implementation of Touch-based and Voice-based Infotainment Systems to Increase Adoption of Intelligent Cars.

7. Are there any restraints impacting market growth?

Lack of Skill Set to Handle Virtual Tour Software to Restrict the Market Growth.

8. Can you provide examples of recent developments in the market?

N/A

9. What pricing options are available for accessing the report?

Pricing options include single-user, multi-user, and enterprise licenses priced at USD 2850, USD 3850, and USD 4850 respectively.

10. Is the market size provided in terms of value or volume?

The market size is provided in terms of value, measured in USD million and volume, measured in K Units.

11. Are there any specific market keywords associated with the report?

Yes, the market keyword associated with the report is "U.S. Virtual Tour Software Market," which aids in identifying and referencing the specific market segment covered.

12. How do I determine which pricing option suits my needs best?

The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.

13. Are there any additional resources or data provided in the U.S. Virtual Tour Software Market report?

While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.

14. How can I stay updated on further developments or reports in the U.S. Virtual Tour Software Market?

To stay informed about further developments, trends, and reports in the U.S. Virtual Tour Software Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.