South America Point of Sale (PoS) Market Strategic Roadmap: Analysis and Forecasts 2025-2033

Key Insights

The South America Point of Sale (PoS) Market size was valued at USD 25.28 USD billion in 2023 and is projected to reach USD 71.02 USD billion by 2032, exhibiting a CAGR of 15.9 % during the forecast period. The POS systems are facilitating the flexibility and mobility for payments at various places. The reduction of the operational cost associated with these systems also will have a positive impact on the market growth. A Point of Sale (PoS) is a device that is used to process transactions by retail customers. A cash register is a type of POS. The cash register has largely been replaced by electronic POS terminals that can be used to process credit cards and debit cards as well as cash. A POS may be a physical device in a brick-and-mortar store, or a checkout point in a web-based store. The South America Point of Sale (PoS) Market is a rapidly growing market, driven by a combination of factors including elaborating with features that allow retailers to monitor inventory and buying trends, tracking pricing accuracy, and collecting marketing data.

South America Point of Sale (PoS) Trends

• The increasing adoption of mobile PoS devices due to their cost-effectiveness, mobility, and ease of use.
• The growing popularity of cloud-based PoS solutions due to their scalability, flexibility, and lower upfront costs.
• The emergence of new technologies such as NFC and QR code payments, which are increasing the convenience and speed of checkout.
• The growing demand for EMV-compliant PoS terminals in order to protect against fraud.

Driving Forces: What's Propelling the South America Point of Sale (PoS) Market

• Surging Adoption by SMEs: The growing number of small and medium-sized businesses in South America is embracing PoS systems to enhance operational efficiency, optimize customer experience, and capture new revenue streams.
• E-commerce Integration: The exponential growth of e-commerce has fueled the demand for PoS systems seamlessly integrated with online payment gateways. This convergence allows businesses to cater to customers across multiple channels seamlessly.
• Government Support: Governments across South America are actively promoting digital payments through initiatives that encourage PoS adoption. These initiatives aim to reduce cash dependence, foster financial inclusion, and promote transparency in transactions.

Challenges and Restraints in South America Point of Sale (PoS) Market

• The lack of awareness about the benefits of PoS systems among small businesses.
• The high cost of PoS systems, especially for small businesses.
• The security concerns associated with PoS systems.

Emerging Trends in South America Point of Sale (PoS)

• The integration of artificial intelligence (AI) and machine learning (ML) into PoS systems to improve fraud detection and customer service.
• The development of new PoS systems that support contactless payments, such as NFC and QR code payments.
• The increasing popularity of self-service PoS kiosks, which allow customers to complete transactions without the assistance of a cashier.

Growth Catalysts in South America Point of Sale (PoS) Industry

• Increasing Convenience and Cost-Effectiveness: The demand for mobile PoS systems continues to soar due to their portability and affordability, enabling businesses to accept payments anywhere, anytime.
• Scalability and Flexibility: Cloud-based PoS solutions are gaining traction as they offer scalability, allowing businesses to expand or contract their systems as needed. Additionally, cloud-based systems provide remote access and real-time updates, enhancing operational efficiency.
• Enhanced Security: The increasing threat of fraud has fueled the adoption of EMV-compliant PoS terminals. These terminals utilize advanced encryption technology to protect sensitive data during transactions, providing peace of mind for both businesses and customers.

Market Segmentation: South America Point of Sale (PoS) Analysis

Component

• Hardware
• PoS Terminal Software

Type

• Fixed PoS
• Mobile Pos
• Others

Deployment

• On-Premise
• Cloud-based

Operating System

• Windows/Linux
• Android
• iOS

End-user

• Restaurants
• Retail
• Entertainment
• Others

Leading Players in the South America Point of Sale (PoS) Market

• Gertec (Brazil)
• Elavon Inc. (U.S.)
• PagSeguro Digital Ltd. (Brazil)
• StoneCo Ltd. (U.K.)
• Ingenico Group (Worldline) (France)
• PAX Global Technology Limited (China)
• Paguelo Facil (Panama)
• Mercado Pago (Mercado Libre) (Brazil)
• KeyCorp (U.S.)
• Ualá (Argentina)

Significant developments in South America Point of Sale (PoS) Sector

• In 2021, StoneCo Ltd. acquired Linx S.A., a Brazilian provider of retail management software and payments solutions.
• In 2022, PagSeguro Digital Ltd. launched its new PagBank app, which offers a range of financial services, including mobile payments.
• In 2023, Ingenico Group (Worldline) announced a partnership with Mastercard to launch a new mobile PoS solution.

Comprehensive Coverage South America Point of Sale (PoS) Market Report

• Market Size: Provides historical, current, and future market size data.
• Market Segmentation: Offers in-depth analysis of the market by component, type, deployment, operating system, and end-user.
• Market Trends: Analyzes the latest market trends and their impact on the industry.
• Competitive Landscape: Provides a comprehensive overview of the leading players in the market.
• Growth Catalysts: Identifies the factors driving the growth of the market.
• Challenges and Restraints: Examines the challenges and restraints that the market faces.
• Regional Insight: Offers insights into the market dynamics of key regions in South America.
• Recent Mergers & Acquisitions: Provides information on recent mergers and acquisitions in the market.
• Regulation: Analyzes the regulatory landscape of the market.
• Patent Analysis: Provides insights into the intellectual property landscape of the market.
• Analyst Comment: Offers expert insights and opinions on the market.

Regional Insight

The South America PoS market remains segmented into key countries including Brazil, Argentina, Chile, Colombia, and Peru. Brazil holds a dominant position, capturing over 50% of the regional market share. However, emerging markets such as Argentina, Chile, and Colombia present promising growth opportunities for PoS system expansion. These countries are experiencing rapid economic growth and increased investment in technology, driving the adoption of advanced POS solutions.

Recent Mergers & Acquisition

The South America PoS market has witnessed several mergers and acquisitions in recent years. Some of the most notable acquisitions include:

• In 2021, StoneCo Ltd. acquired Linx S.A., a Brazilian provider of retail management software and payments solutions.
• In 2022, PagSeguro Digital Ltd. acquired Uol PagSeguro, a Brazilian e-commerce and payments company.

Regulation

The South America PoS market is regulated by a number of government agencies. These agencies are responsible for ensuring that the market operates in a fair and competitive manner. Some of the most important regulations include:

• The Central Bank of Brazil: The Central Bank of Brazil is responsible for regulating the financial system in Brazil. The bank has issued a number of regulations that impact the PoS market, including regulations on the use of electronic payments and the security of PoS systems.
• The National Telecommunications Agency (Anatel): Anatel is responsible for regulating the telecommunications industry in Brazil. The agency has issued a number of regulations that impact the PoS market, including regulations on the use of wireless technology in PoS systems.

Patent Analysis

The South America PoS market is covered by a number of patents. These patents protect the intellectual property of the companies that develop and manufacture PoS systems. Some of the most important patents include:

• US Patent No. 7,567,859: This patent covers a method and apparatus for processing electronic payments. The patent is owned by Verifone, Inc.
• US Patent No. 7,725,258: This patent covers a system and method for providing secure electronic payments. The patent is owned by Ingenico Group (Worldline).

Analyst Comment

The South America PoS market is a growing market with a number of opportunities for growth. The increasing adoption of mobile PoS systems, the rising popularity of cloud-based PoS solutions, and the growing demand for EMV-compliant PoS terminals are all driving the growth of the market. However, the market also faces a number of challenges, such as the lack of awareness about the benefits of PoS systems among small businesses, the high cost of PoS systems, and the security concerns associated with PoS systems.

Overall, the South America PoS market is a promising market with a number of opportunities for growth. The market is expected to continue to grow in the coming years, as more businesses adopt PoS systems to streamline their operations and improve customer service.