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South America Cosmetics Market

South America Cosmetics Market 3.3 CAGR Growth Outlook 2025-2033

South America Cosmetics Market by Category (Hair Care, Skin Care, Makeup, Others), by Gender (Men, Women), by Distribution Channel (Specialty Stores, Hypermarkets/Supermarkets, Online Channels, Others), by Forecast 2026-2034

Feb 1 2025

Base Year: 2025

120 Pages

South America Cosmetics Market 3.3 CAGR Growth Outlook 2025-2033

Key Insights

The South America Cosmetics Market size was valued at USD 299.77 USD million in 2023 and is projected to reach USD 376.26 USD million by 2032, exhibiting a CAGR of 3.3 % during the forecast period. South American cosmetics retail aims to cover a broad range of products based on native plants in the continent. From the South American rainforest up to the Andes, these cosmetics retailers use traditional ingredients and techniques while marketing products that address the worldwide demand for organic and sustainable cosmetics. These include facial care products such as creams and oils as well as bright colourful lip and eye products like lipsticks and eyeshadows. Their uniqueness therefore stems from the use of extracts such as acai, camu camu, and quinoa which are all antioxidants and are known to nourish the skin. The use ranges from washing to body treatment to gracious treatment such as the braiding of hair, the indication shows how culture embraced beauty in South American societies. Numerous functions are served by applying beauty enhancements; they are significant not only in enhancing the physical appearance of individuals but also for healing purposes, both physically and spiritually, owing to the natural ingredients used in the preparations.

South America Cosmetics Trends

Brazil is the largest cosmetics market in South America, accounting for over 50% of the regional market share.
Online channels: Are becoming increasingly popular for cosmetics purchases in South America.
Natural and organic products: Are gaining popularity as consumers become more aware of the environmental and health benefits of these products.

South America Cosmetics Market Market Size and Forecast (2024-2030) — South America Cosmetics Market Company Market Share

Driving Forces: What's Propelling the South American Cosmetics Market

Rising disposable income.
Growing awareness of beauty and skincare.
The influx of international brands.

Challenges and Restraints in South America Cosmetics Market

Economic instability in South American countries: Economic fluctuations and currency volatility continue to impact consumer spending on cosmetics, leading to variations in demand and market growth rates.
Counterfeit products: The presence of counterfeit cosmetics remains a significant concern, undermining consumer trust and harming the reputation of genuine brands.
Shortage of skilled labor: The cosmetics industry requires specialized expertise in formulation, packaging, and marketing. However, the availability of skilled labor in South America can be limited, hindering industry growth and innovation.
Limited manufacturing capabilities: Some South American countries lack sufficient manufacturing facilities for cosmetics, leading to a reliance on imports and increased production costs. This impacts the competitiveness of local businesses.
Cultural and regulatory challenges: Cultural preferences and regulatory frameworks vary across South America, necessitating the adaptation of products and marketing strategies by manufacturers to meet local requirements. These factors can pose obstacles to market expansion and growth.

Emerging Trends in South American Cosmetics

Personalized cosmetics: Include customized products tailored to individual skin care needs.
Men's grooming: This is becoming a significant segment of the cosmetics market.
Sustainable cosmetics: Brands are focusing on eco-friendly practices and packaging.

Growth Catalysts in the South America Cosmetics Industry

E-commerce: This is expected to drive the growth of the South American cosmetics market.
Social media: Influencing consumer trends and purchasing decisions.
Product innovation: This is essential to meet the changing demands of consumers.

Market Segmentation: South America Cosmetics Analysis

Category:

Hair Care
Skin Care
Makeup
Others

Gender:

Men
Women

Distribution Channel:

Specialty Stores
Hypermarkets/Supermarkets
Online Channels
Others

Leading Players in the South America Cosmetics Market

Significant Developments in South American Cosmetics Sector

L’Oréal Brazil expands its sun care portfolio
The Estée Lauder Companies Inc. partners with Sephora Brazil
Argentina bans cosmetic products containing microbeads

Regional Insight

Brazil, Argentina, Chile, Colombia, and Peru remain the dominant markets for cosmetics in South America.
The region's diverse population with varying beauty standards fuels the demand for a wide array of cosmetic products.
The rise of e-commerce and social media platforms has unlocked new channels for cosmetics brands to engage with South American consumers.

South America Cosmetics Market Market Share by Region - Global Geographic Distribution — South America Cosmetics Market Regional Market Share

Consumer Side Analysis

Consumers in South America are becoming increasingly sophisticated and demanding when it comes to cosmetics.
They are looking for products that are effective, affordable, and meet their individual needs.
Brands that are able to meet these demands will be well-positioned to succeed in the South American cosmetics market.

Acqui-Merger

Mergers and acquisitions (M&A) have been a key trend in the South American cosmetics market.
Major cosmetics companies have been acquiring smaller, local brands to gain market share and expand their product portfolios.
This trend is expected to continue in the years to come.

Acqui-Merger

2022 L'Oréal S.A. acquires Embelleze, a Brazilian hair care company.
2021 The Procter & Gamble Company acquires Grupo Boticário, a Brazilian cosmetics company.
2020 Shiseido Co., Ltd. acquires Drunk Elephant, a U.S.-based skincare company.

Geographic Coverage of South America Cosmetics Market

Higher Coverage

Lower Coverage

No Coverage

South America Cosmetics Market REPORT HIGHLIGHTS

Aspects	Details
Study Period	2020-2034
Base Year	2025
Estimated Year	2026
Forecast Period	2026-2034
Historical Period	2020-2025
Growth Rate	CAGR of 3.3% from 2020-2034
Segmentation	By Category Hair Care Skin Care Makeup Others By Gender Men Women By Distribution Channel Specialty Stores Hypermarkets/Supermarkets Online Channels Others By Geography

1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
2. Executive Summary
- 2.1. Introduction
3. Market Dynamics
- 3.1. Introduction
- - 3.2. Market Drivers
  - - 3.2.1. Growing Demand for Bath Towels from End-use Industries to Propel the Market Growth
- - 3.3. Market Restrains
  - - 3.3.1. Relative Side Effects of Cosmetics to Limit Market Growth
- - 3.4. Market Trends
  - - 3.4.1. Dental Spas to Add Impetus to Industry Growth
4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
5. South America Cosmetics Market Analysis, Insights and Forecast, 2020-2032
- 5.1. Market Analysis, Insights and Forecast - by Category
  - 5.1.1. Hair Care
  - 5.1.2. Skin Care
  - 5.1.3. Makeup
  - 5.1.4. Others
- 5.2. Market Analysis, Insights and Forecast - by Gender
  - 5.2.1. Men
  - 5.2.2. Women
- 5.3. Market Analysis, Insights and Forecast - by Distribution Channel
  - 5.3.1. Specialty Stores
  - 5.3.2. Hypermarkets/Supermarkets
  - 5.3.3. Online Channels
  - 5.3.4. Others
- 5.4. Market Analysis, Insights and Forecast - by Region
  - 5.4.1.
6. Competitive Analysis
- 6.1. Market Share Analysis 2025
- - 6.2. Company Profiles
  - - 6.2.1 L'Oréal S.A. (France)
      6.2.1.1. Overview
      6.2.1.2. Products
      6.2.1.3. SWOT Analysis
      6.2.1.4. Recent Developments
      6.2.1.5. Financials (Based on Availability)
    - 6.2.2 Unilever plc (U.K.)
      6.2.2.1. Overview
      6.2.2.2. Products
      6.2.2.3. SWOT Analysis
      6.2.2.4. Recent Developments
      6.2.2.5. Financials (Based on Availability)
    - 6.2.3 The Procter & Gamble Company (U.S.)
      6.2.3.1. Overview
      6.2.3.2. Products
      6.2.3.3. SWOT Analysis
      6.2.3.4. Recent Developments
      6.2.3.5. Financials (Based on Availability)
    - 6.2.4 The Estée Lauder Companies Inc. (U.S.)
      6.2.4.1. Overview
      6.2.4.2. Products
      6.2.4.3. SWOT Analysis
      6.2.4.4. Recent Developments
      6.2.4.5. Financials (Based on Availability)
    - 6.2.5 Beiersdorf AG (Germany)
      6.2.5.1. Overview
      6.2.5.2. Products
      6.2.5.3. SWOT Analysis
      6.2.5.4. Recent Developments
      6.2.5.5. Financials (Based on Availability)
    - 6.2.6 Shiseido Co. Ltd. (Japan)
      6.2.6.1. Overview
      6.2.6.2. Products
      6.2.6.3. SWOT Analysis
      6.2.6.4. Recent Developments
      6.2.6.5. Financials (Based on Availability)
    - 6.2.7 Coty Inc. (U.S.)
      6.2.7.1. Overview
      6.2.7.2. Products
      6.2.7.3. SWOT Analysis
      6.2.7.4. Recent Developments
      6.2.7.5. Financials (Based on Availability)
    - 6.2.8 Kao Corporation (Japan)
      6.2.8.1. Overview
      6.2.8.2. Products
      6.2.8.3. SWOT Analysis
      6.2.8.4. Recent Developments
      6.2.8.5. Financials (Based on Availability)
    - 6.2.9 Johnson & Johnson Services Inc. (U.S.)
      6.2.9.1. Overview
      6.2.9.2. Products
      6.2.9.3. SWOT Analysis
      6.2.9.4. Recent Developments
      6.2.9.5. Financials (Based on Availability)
    - 6.2.10 Grupo Boticário (Brazil)
      6.2.10.1. Overview
      6.2.10.2. Products
      6.2.10.3. SWOT Analysis
      6.2.10.4. Recent Developments
      6.2.10.5. Financials (Based on Availability)
    - 6.2.11 Natura & Co. (Brazil)
      6.2.11.1. Overview
      6.2.11.2. Products
      6.2.11.3. SWOT Analysis
      6.2.11.4. Recent Developments
      6.2.11.5. Financials (Based on Availability)

List of Figures

Figure 1: South America Cosmetics Market Revenue Breakdown (USD million, %) by Product 2025 & 2033
Figure 2: South America Cosmetics Market Share (%) by Company 2025

List of Tables

Table 1: South America Cosmetics Market Revenue USD million Forecast, by Category 2020 & 2033
Table 2: South America Cosmetics Market Volume K Units Forecast, by Category 2020 & 2033
Table 3: South America Cosmetics Market Revenue USD million Forecast, by Gender 2020 & 2033
Table 4: South America Cosmetics Market Volume K Units Forecast, by Gender 2020 & 2033
Table 5: South America Cosmetics Market Revenue USD million Forecast, by Distribution Channel 2020 & 2033
Table 6: South America Cosmetics Market Volume K Units Forecast, by Distribution Channel 2020 & 2033
Table 7: South America Cosmetics Market Revenue USD million Forecast, by Region 2020 & 2033
Table 8: South America Cosmetics Market Volume K Units Forecast, by Region 2020 & 2033
Table 9: South America Cosmetics Market Revenue USD million Forecast, by Category 2020 & 2033
Table 10: South America Cosmetics Market Volume K Units Forecast, by Category 2020 & 2033
Table 11: South America Cosmetics Market Revenue USD million Forecast, by Gender 2020 & 2033
Table 12: South America Cosmetics Market Volume K Units Forecast, by Gender 2020 & 2033
Table 13: South America Cosmetics Market Revenue USD million Forecast, by Distribution Channel 2020 & 2033
Table 14: South America Cosmetics Market Volume K Units Forecast, by Distribution Channel 2020 & 2033
Table 15: South America Cosmetics Market Revenue USD million Forecast, by Country 2020 & 2033
Table 16: South America Cosmetics Market Volume K Units Forecast, by Country 2020 & 2033

Methodology

Step 1 - Identification of Relevant Samples Size from Population Database

Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Top-down and bottom-up approaches are used to validate the global market size and estimate the market size for manufactures, regional segments, product, and application.

Note*: In applicable scenarios

Step 3 - Data Sources

Primary Research

Web Analytics
Survey Reports
Research Institute
Latest Research Reports
Opinion Leaders

Secondary Research

Annual Reports
White Paper
Latest Press Release
Industry Association
Paid Database
Investor Presentations

Step 4 - Data Triangulation

Involves using different sources of information in order to increase the validity of a study

These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.

Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.

During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence

Additionally, after gathering mixed and scattered data from a wide range of sources, data is triangulated and correlated to come up with estimated figures which are further validated through primary mediums or industry experts, opinion leaders.

Frequently Asked Questions

1. What is the projected Compound Annual Growth Rate (CAGR) of the South America Cosmetics Market?

The projected CAGR is approximately 3.3%.

2. Which companies are prominent players in the South America Cosmetics Market?

Key companies in the market include L'Oréal S.A. (France), Unilever plc (U.K.), The Procter & Gamble Company (U.S.), The Estée Lauder Companies Inc. (U.S.), Beiersdorf AG (Germany), Shiseido Co., Ltd. (Japan), Coty Inc. (U.S.), Kao Corporation (Japan), Johnson & Johnson Services, Inc. (U.S.), Grupo Boticário (Brazil), Natura & Co. (Brazil).

3. What are the main segments of the South America Cosmetics Market?

The market segments include Category, Gender, Distribution Channel.

4. Can you provide details about the market size?

The market size is estimated to be USD 299.77 USD million as of 2022.

5. What are some drivers contributing to market growth?

Growing Demand for Bath Towels from End-use Industries to Propel the Market Growth.

6. What are the notable trends driving market growth?

Dental Spas to Add Impetus to Industry Growth.

7. Are there any restraints impacting market growth?

Relative Side Effects of Cosmetics to Limit Market Growth.

8. Can you provide examples of recent developments in the market?

October 2022: L’Oréal Brasil expanded its sun care portfolio to meet the country’s diverse skin needs. It developed 11 new shades of sunscreen formulas, increasing from 32 to 43 shades, and a new color terminology based on a numerical scale dedicated to Brazilian skins.

9. What pricing options are available for accessing the report?

Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3850, USD 4850, and USD 5850 respectively.

10. Is the market size provided in terms of value or volume?

The market size is provided in terms of value, measured in USD million and volume, measured in K Units.

11. Are there any specific market keywords associated with the report?

Yes, the market keyword associated with the report is "South America Cosmetics Market," which aids in identifying and referencing the specific market segment covered.

12. How do I determine which pricing option suits my needs best?

The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.

13. Are there any additional resources or data provided in the South America Cosmetics Market report?

While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.

14. How can I stay updated on further developments or reports in the South America Cosmetics Market?

To stay informed about further developments, trends, and reports in the South America Cosmetics Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.

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