About Market Research Forecast

MR Forecast provides premium market intelligence on deep technologies that can cause a high level of disruption in the market within the next few years. When it comes to doing market viability analyses for technologies at very early phases of development, MR Forecast is second to none. What sets us apart is our set of market estimates based on secondary research data, which in turn gets validated through primary research by key companies in the target market and other stakeholders. It only covers technologies pertaining to Healthcare, IT, big data analysis, block chain technology, Artificial Intelligence (AI), Machine Learning (ML), Internet of Things (IoT), Energy & Power, Automobile, Agriculture, Electronics, Chemical & Materials, Machinery & Equipment's, Consumer Goods, and many others at MR Forecast. Market: The market section introduces the industry to readers, including an overview, business dynamics, competitive benchmarking, and firms' profiles. This enables readers to make decisions on market entry, expansion, and exit in certain nations, regions, or worldwide. Application: We give painstaking attention to the study of every product and technology, along with its use case and user categories, under our research solutions. From here on, the process delivers accurate market estimates and forecasts apart from the best and most meaningful insights.

Products generically come under this phrase and may imply any number of goods, components, materials, technology, or any combination thereof. Any business that wants to push an innovative agenda needs data on product definitions, pricing analysis, benchmarking and roadmaps on technology, demand analysis, and patents. Our research papers contain all that and much more in a depth that makes them incredibly actionable. Products broadly encompass a wide range of goods, components, materials, technologies, or any combination thereof. For businesses aiming to advance an innovative agenda, access to comprehensive data on product definitions, pricing analysis, benchmarking, technological roadmaps, demand analysis, and patents is essential. Our research papers provide in-depth insights into these areas and more, equipping organizations with actionable information that can drive strategic decision-making and enhance competitive positioning in the market.

About Market Research Forecast

North America Makeup Market

North America Makeup Market 2025 Trends and Forecasts 2033: Analyzing Growth Opportunities

North America Makeup Market by Product (Gels, Lotions, Powders, Others), by Application Area (Lips, Eyes, Face, Nails), by Distribution Channel (Exclusive Brand stores, Supermarkets & Hypermarkets, Online Stores, Others), by Forecast 2026-2034

Jul 28 2025

Base Year: 2025

150 Pages

North America Makeup Market 2025 Trends and Forecasts 2033: Analyzing Growth Opportunities

Key Insights

The North America Makeup Market size was valued at USD 9.13 USD billion in 2023 and is projected to reach USD 13.55 USD billion by 2032, exhibiting a CAGR of 5.8 % during the forecast period. The main aim of makeup is to improve one's looks by the use of cosmetic products. It is the meeting of different techniques and tools that makes one to display one's features, hide the flaws and also to be unique in one's own style. The usual kinds of make up are foundation, lipstick, eyeshadow, mascara, and blush. Makeup is composed of pigments, binders, and additives, which are the key components of it. Nowadays, the trend in North America is to go for the natural and the minimalistic looks, which is reflected by the trend of skincare-infused products, cruelty-free formulations, and the shades that can fit for every skin tone.

North America Makeup Trends

Shift towards natural and organic ingredients
Emergence of "clean beauty" concept
Focus on customizable makeup products
Growing popularity of skincare-makeup hybrids

North America Makeup Market Market Size and Forecast (2024-2030) — North America Makeup Market Company Market Share

Driving Forces: What's Propelling the North America Makeup Market

Increased Disposable Income and Consumer Confidence: A rise in disposable income and a positive economic outlook are fueling increased spending on beauty products, including makeup.
Personalized Beauty Routines: Consumers are increasingly seeking personalized beauty experiences tailored to their individual skin types and needs, driving demand for customized products and services.
Innovation in Cosmetic Technology: Advancements in cosmetic formulations, ingredients, and application technologies are creating innovative and high-performing makeup products that cater to diverse consumer preferences.
The Power of Social Media and Influencer Marketing: Social media platforms and beauty influencers wield significant influence over consumer purchasing decisions, creating trends and driving demand for specific products and brands.
Growing Interest in Clean and Sustainable Beauty: Consumers are increasingly seeking makeup products that are formulated with natural and sustainable ingredients, driving growth in the clean beauty segment.

Challenges and Restraints in North America Makeup Market

Heightened Competitive Landscape: The North American makeup market is highly competitive, with established brands facing increasing pressure from both domestic and international players.
Economic Volatility and Consumer Sentiment: Economic downturns and fluctuations in consumer confidence can significantly impact spending on non-essential items like makeup.
Stringent Regulatory Environment: Compliance with strict regulations regarding cosmetic ingredient safety and efficacy is crucial, adding to the operational costs and complexity for brands.
Combating Counterfeit Products: The prevalence of counterfeit makeup poses a significant threat to market integrity, impacting consumer trust and brand reputation.
Supply Chain Disruptions: Global events and logistical challenges can disrupt the supply chain, leading to delays and increased costs for manufacturers.

Emerging Trends in North America Makeup

Augmented reality and virtual try-on experiences
Personalized makeup recommendations based on AI and machine learning
Subscription-based beauty boxes and personalized makeup kits
Sustainable and eco-friendly makeup products

Growth Catalysts in North America Makeup Industry

Strategic R&D Investments: Companies that invest in research and development of innovative formulations and technologies are better positioned to capture market share.
Omnichannel Distribution Strategies: Expanding distribution channels to include both online and offline retail outlets enhances brand reach and accessibility to consumers.
Strategic Influencer Partnerships: Collaborations with key influencers and celebrities can effectively drive brand awareness and generate sales.
Inclusivity and Diversity: Offering a diverse range of shades, formulations, and product types that cater to all skin tones and types is crucial for attracting a wider customer base.
Data-Driven Personalization: Utilizing data and analytics to understand consumer preferences and tailor product offerings and marketing strategies enhances customer engagement and loyalty.

Market Segmentation: North America Makeup Analysis

Product:

Gels
Lotions
Powders
Others (e.g., mascara, eyeliner, blush)

Application Area:

Lips
Eyes
Face
Nails

Distribution Channel:

Exclusive brand stores
Supermarkets & hypermarkets
Online stores
Others (e.g., department stores, specialty stores)

Leading Players in the North America Makeup Market

Significant developments in North America Makeup Sector

Acquisitions and Mergers: L'Oréal's acquisition of IT Cosmetics
Product Innovations: Launch of vegan and cruelty-free makeup lines
Strategic Partnerships: Collaborations between makeup brands and retailers
Social Media Campaigns: Influencer marketing and user-generated content driving engagement

Comprehensive Coverage North America Makeup Market Report

The comprehensive report provides insights into the North America makeup market, covering:

Industry analysis
Market segmentation
Competitive landscape
Key growth drivers and trends
Emerging technologies
Market projections

Regional Insight

The report provides a comprehensive geographical analysis, dividing the market into the following regions:

United States: Largest contributor and epicenter of cosmetics innovation
Canada: Growing demand for both mass-market and premium makeup products
Mexico: Rapidly expanding market with a preference for vibrant colors and bold looks

North America Makeup Market Market Share by Region - Global Geographic Distribution — North America Makeup Market Regional Market Share

Consumer Side Analysis

The report explores consumer demographics, buying patterns, and preferences to understand the target market.

DROCs

DROCs (Drivers, Restraints, Opportunities, Challenges) are analyzed to provide a comprehensive understanding of the market dynamics.

Acqui-Merger

Acqui-mergers and strategic partnerships are highlighted to understand the competitive environment and growth strategies.

Geographic Coverage of North America Makeup Market

Higher Coverage

Lower Coverage

No Coverage

North America Makeup Market REPORT HIGHLIGHTS

Aspects	Details
Study Period	2020-2034
Base Year	2025
Estimated Year	2026
Forecast Period	2026-2034
Historical Period	2020-2025
Growth Rate	CAGR of 5.8% from 2020-2034
Segmentation	By Product Gels Lotions Powders Others By Application Area Lips Eyes Face Nails By Distribution Channel Exclusive Brand stores Supermarkets & Hypermarkets Online Stores Others By Geography

1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
2. Executive Summary
- 2.1. Introduction
3. Market Dynamics
- 3.1. Introduction
- - 3.2. Market Drivers
  - - 3.2.1. Growing Demand for Bath Towels from End-use Industries to Propel the Market Growth
- - 3.3. Market Restrains
- - 3.4. Market Trends
  - - 3.4.1. Dental Spas to Add Impetus to Industry Growth
4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
5. North America Makeup Market Analysis, Insights and Forecast, 2020-2032
- 5.1. Market Analysis, Insights and Forecast - by Product
  - 5.1.1. Gels
  - 5.1.2. Lotions
  - 5.1.3. Powders
  - 5.1.4. Others
- 5.2. Market Analysis, Insights and Forecast - by Application Area
  - 5.2.1. Lips
  - 5.2.2. Eyes
  - 5.2.3. Face
  - 5.2.4. Nails
- 5.3. Market Analysis, Insights and Forecast - by Distribution Channel
  - 5.3.1. Exclusive Brand stores
  - 5.3.2. Supermarkets & Hypermarkets
  - 5.3.3. Online Stores
  - 5.3.4. Others
- 5.4. Market Analysis, Insights and Forecast - by Region
  - 5.4.1.
6. Competitive Analysis
- 6.1. Market Share Analysis 2025
- - 6.2. Company Profiles
  - - 6.2.1 L'Oréal S.A. (France)
      6.2.1.1. Overview
      6.2.1.2. Products
      6.2.1.3. SWOT Analysis
      6.2.1.4. Recent Developments
      6.2.1.5. Financials (Based on Availability)
    - 6.2.2 Unilever plc (U.K.)
      6.2.2.1. Overview
      6.2.2.2. Products
      6.2.2.3. SWOT Analysis
      6.2.2.4. Recent Developments
      6.2.2.5. Financials (Based on Availability)
    - 6.2.3 The Procter & Gamble Company (U.S.)
      6.2.3.1. Overview
      6.2.3.2. Products
      6.2.3.3. SWOT Analysis
      6.2.3.4. Recent Developments
      6.2.3.5. Financials (Based on Availability)
    - 6.2.4 The Estée Lauder Companies Inc. (U.S.)
      6.2.4.1. Overview
      6.2.4.2. Products
      6.2.4.3. SWOT Analysis
      6.2.4.4. Recent Developments
      6.2.4.5. Financials (Based on Availability)
    - 6.2.5 Beiersdorf AG (Germany)
      6.2.5.1. Overview
      6.2.5.2. Products
      6.2.5.3. SWOT Analysis
      6.2.5.4. Recent Developments
      6.2.5.5. Financials (Based on Availability)
    - 6.2.6 Shiseido Co. Ltd. (Japan)
      6.2.6.1. Overview
      6.2.6.2. Products
      6.2.6.3. SWOT Analysis
      6.2.6.4. Recent Developments
      6.2.6.5. Financials (Based on Availability)
    - 6.2.7 Coty Inc. (U.S.)
      6.2.7.1. Overview
      6.2.7.2. Products
      6.2.7.3. SWOT Analysis
      6.2.7.4. Recent Developments
      6.2.7.5. Financials (Based on Availability)
    - 6.2.8 KOSÉ Corporation (Tokyo)
      6.2.8.1. Overview
      6.2.8.2. Products
      6.2.8.3. SWOT Analysis
      6.2.8.4. Recent Developments
      6.2.8.5. Financials (Based on Availability)
    - 6.2.9 Kao Corporation (Japan)
      6.2.9.1. Overview
      6.2.9.2. Products
      6.2.9.3. SWOT Analysis
      6.2.9.4. Recent Developments
      6.2.9.5. Financials (Based on Availability)
    - 6.2.10 Anastasia Beverly Hills (U.S.)
      6.2.10.1. Overview
      6.2.10.2. Products
      6.2.10.3. SWOT Analysis
      6.2.10.4. Recent Developments
      6.2.10.5. Financials (Based on Availability)

List of Figures

Figure 1: North America Makeup Market Revenue Breakdown (USD billion, %) by Product 2025 & 2033
Figure 2: North America Makeup Market Share (%) by Company 2025

List of Tables

Table 1: North America Makeup Market Revenue USD billion Forecast, by Product 2020 & 2033
Table 2: North America Makeup Market Revenue USD billion Forecast, by Application Area 2020 & 2033
Table 3: North America Makeup Market Revenue USD billion Forecast, by Distribution Channel 2020 & 2033
Table 4: North America Makeup Market Revenue USD billion Forecast, by Region 2020 & 2033
Table 5: North America Makeup Market Revenue USD billion Forecast, by Product 2020 & 2033
Table 6: North America Makeup Market Revenue USD billion Forecast, by Application Area 2020 & 2033
Table 7: North America Makeup Market Revenue USD billion Forecast, by Distribution Channel 2020 & 2033
Table 8: North America Makeup Market Revenue USD billion Forecast, by Country 2020 & 2033

Methodology

Step 1 - Identification of Relevant Samples Size from Population Database

Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Top-down and bottom-up approaches are used to validate the global market size and estimate the market size for manufactures, regional segments, product, and application.

Note*: In applicable scenarios

Step 3 - Data Sources

Primary Research

Web Analytics
Survey Reports
Research Institute
Latest Research Reports
Opinion Leaders

Secondary Research

Annual Reports
White Paper
Latest Press Release
Industry Association
Paid Database
Investor Presentations

Step 4 - Data Triangulation

Involves using different sources of information in order to increase the validity of a study

These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.

Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.

During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence

Additionally, after gathering mixed and scattered data from a wide range of sources, data is triangulated and correlated to come up with estimated figures which are further validated through primary mediums or industry experts, opinion leaders.

Frequently Asked Questions

1. What is the projected Compound Annual Growth Rate (CAGR) of the North America Makeup Market?

The projected CAGR is approximately 5.8%.

2. Which companies are prominent players in the North America Makeup Market?

Key companies in the market include L'Oréal S.A. (France), Unilever plc (U.K.), The Procter & Gamble Company (U.S.), The Estée Lauder Companies Inc. (U.S.), Beiersdorf AG (Germany), Shiseido Co., Ltd. (Japan), Coty Inc. (U.S.), KOSÉ Corporation (Tokyo), Kao Corporation (Japan), Anastasia Beverly Hills (U.S.).

3. What are the main segments of the North America Makeup Market?

The market segments include Product, Application Area, Distribution Channel.

4. Can you provide details about the market size?

The market size is estimated to be USD 9.13 USD billion as of 2022.

5. What are some drivers contributing to market growth?

Growing Demand for Bath Towels from End-use Industries to Propel the Market Growth.

6. What are the notable trends driving market growth?

Dental Spas to Add Impetus to Industry Growth.

7. Are there any restraints impacting market growth?

N/A

8. Can you provide examples of recent developments in the market?

N/A

9. What pricing options are available for accessing the report?

Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3850, USD 4850, and USD 5850 respectively.

10. Is the market size provided in terms of value or volume?

The market size is provided in terms of value, measured in USD billion.

11. Are there any specific market keywords associated with the report?

Yes, the market keyword associated with the report is "North America Makeup Market," which aids in identifying and referencing the specific market segment covered.

12. How do I determine which pricing option suits my needs best?

The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.

13. Are there any additional resources or data provided in the North America Makeup Market report?

While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.

14. How can I stay updated on further developments or reports in the North America Makeup Market?

To stay informed about further developments, trends, and reports in the North America Makeup Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.

Get Free Sample

Pre Order Enquiry Request discount

Pricing

Related Reports

Makeup Market 2025-2033 Analysis: Trends, Competitor Dynamics, and Growth Opportunities

North America Cosmetics Market Future-proof Strategies: Trends, Competitor Dynamics, and Opportunities 2025-2033

U.S. Makeup Market Future-proof Strategies: Trends, Competitor Dynamics, and Opportunities 2025-2033

South America Makeup Market Decade Long Trends, Analysis and Forecast 2025-2033

Europe Makeup Market 2025-2033 Overview: Trends, Competitor Dynamics, and Opportunities

Tailored for you

In-depth Analysis Tailored to Specified Regions or Segments
Company Profiles Customized to User Preferences
Comprehensive Insights Focused on Specific Segments or Regions
Customized Evaluation of Competitive Landscape to Meet Your Needs
Tailored Customization to Address Other Specific Requirements

Ask for customization

The response was good, and I got what I was looking for as far as the report. Thank you for that.

Erik Perison

US TPS Business Development Manager at Thermon

As requested- presale engagement was good, your perseverance, support and prompt responses were noted. Your follow up with vm’s were much appreciated. Happy with the final report and post sales by your team.

Shankar Godavarti

Global Product, Quality & Strategy Executive- Principal Innovator at Donaldson

I have received the report already. Thanks you for your help.it has been a pleasure working with you. Thank you againg for a good quality report