1. What is the projected Compound Annual Growth Rate (CAGR) of the Horoscope and Astrology Apps?
The projected CAGR is approximately 11.0%.
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Horoscope and Astrology Apps by Type (iOS, Android), by Application (0-20 years old, 20-40 years old, Over 40 years old), by North America (United States, Canada, Mexico), by South America (Brazil, Argentina, Rest of South America), by Europe (United Kingdom, Germany, France, Italy, Spain, Russia, Benelux, Nordics, Rest of Europe), by Middle East & Africa (Turkey, Israel, GCC, North Africa, South Africa, Rest of Middle East & Africa), by Asia Pacific (China, India, Japan, South Korea, ASEAN, Oceania, Rest of Asia Pacific) Forecast 2025-2033
The global Horoscope and Astrology Apps market size was valued at USD 295 million in 2025 and is expected to expand at a compound annual growth rate (CAGR) of 11.0% from 2025 to 2033. Rising demand for personalized astrological insights, increasing disposable income, and growing popularity of mindfulness and spirituality are key drivers of market growth. Key trends include the integration of artificial intelligence (AI) and augmented reality (AR) technologies to enhance user experience, as well as increased adoption among younger demographics.
Segmentation-wise, the iOS segment held a dominant share in the market in 2025 and is projected to maintain its lead during the forecast period. The segment is driven by the high penetration of Apple devices and the availability of a wide range of astrology apps on the App Store. By application, the 20-40 years old segment is expected to witness the fastest growth over the forecast period. This is attributed to the increasing interest in astrology among millennials and Gen Z, who are tech-savvy and open to exploring new ways to gain insights into their lives. Geographically, North America accounted for the largest share of the global Horoscope and Astrology Apps market in 2025, owing to the high adoption of smartphones and the presence of a large number of astrology enthusiasts. Asia Pacific is expected to exhibit the highest CAGR during the forecast period, due to the growing disposable income and increasing awareness about astrology in the region.
The global horoscope and astrology apps market size was valued at USD 1.31 billion in 2022 and is projected to reach USD 2.14 billion by 2028, exhibiting a CAGR of 7.0% during the forecast period (2023-2028). Increasing demand for personalized astrological insights and guidance, coupled with growing smartphone penetration and internet connectivity, is driving market growth. Moreover, the integration of artificial intelligence (AI) and machine learning (ML) technologies is enhancing the accuracy and personalization of horoscope and astrology apps, further fueling market expansion.
The growth of the horoscope and astrology apps market can be attributed to several key driving forces:
Millennial and Gen Z Demand: Millennials and Gen Z consumers are increasingly interested in astrology and spirituality, seeking guidance and insights in various aspects of their lives. This has spurred the adoption of horoscope and astrology apps as a convenient and accessible way to satisfy their needs.
Improved Accuracy and Personalization: Advances in AI and ML have significantly improved the accuracy and personalization of horoscope and astrology apps. By analyzing vast amounts of data and user feedback, these apps can provide more tailored and relevant predictions and insights.
Increased Smartphone Penetration: Smartphone penetration has reached unprecedented levels, allowing horoscope and astrology apps to reach a wider audience. The convenience of accessing astrological information on smartphones has made these apps more popular than traditional methods like reading newspapers or visiting astrologers.
Wellness and Self-Care: Horoscope and astrology apps are increasingly being used as tools for wellness and self-care. They provide users with insights into their emotional well-being, relationships, and career paths, helping them make informed decisions about their lives.
Influence of Social Media: Social media platforms have played a significant role in popularizing horoscope and astrology apps. Astrologers and influencers share their predictions and insights on social media, generating interest and driving downloads for these apps.
Despite the growth potential, the horoscope and astrology apps market faces some challenges and restraints:
Skepticism and Misconceptions: Some individuals remain skeptical about the validity of astrology and horoscope predictions, which can hinder the widespread adoption of these apps.
Competition from Traditional Astrologers: Traditional astrologers continue to offer personalized services, which can pose competition to horoscope and astrology apps that rely on automated predictions.
Data Privacy and Security Concerns: Horoscope and astrology apps collect sensitive personal data, including birth details and personal information. Concerns about data privacy and security can deter some users from using these apps.
Lack of Regulation: The horoscope and astrology apps industry is largely unregulated, which can lead to the proliferation of apps with dubious accuracy or ethical practices.
North America and Europe are expected to dominate the global horoscope and astrology apps market during the forecast period. This dominance can be attributed to high smartphone penetration, widespread internet connectivity, and a strong interest in astrology and spirituality in these regions.
Within the market, the 0-20 years old segment is anticipated to witness the fastest growth over the coming years. This is driven by the increasing adoption of smartphones and the growing fascination with astrology among younger generations. These users are more likely to use horoscope and astrology apps for entertainment, guidance, and self-discovery.
Several factors are expected to serve as growth catalysts for the horoscope and astrology apps industry in the coming years:
Continued Adoption of AI and ML: AI and ML will further enhance the accuracy and personalization of horoscope and astrology apps, making them more appealing to users seeking tailored insights.
Integration with Wearable Devices: The integration of horoscope and astrology apps with wearable devices, such as smartwatches and fitness trackers, will provide users with real-time astrological updates and personalized notifications.
Expansion into New Markets: Horoscope and astrology apps have the potential to tap into new markets in developing countries, where astrology is widely practiced and smartphone penetration is growing rapidly.
Partnerships and Collaborations: Strategic partnerships between horoscope and astrology app providers and other industry players, such as wellness brands and media outlets, can expand the reach and credibility of these apps.
The global horoscope and astrology apps market is highly competitive, with a number of established players and emerging startups. Some of the leading players include:
The horoscope and astrology apps sector has witnessed several significant developments in recent years:
Introduction of AR/VR Features: Some horoscope and astrology apps have incorporated augmented reality (AR) and virtual reality (VR) features, allowing users to experience personalized astrological insights in an immersive and interactive way.
Integration of E-commerce: Horoscope and astrology apps have begun to integrate e-commerce functionalities, enabling users to purchase crystals, candles, and other spiritual products based on their astrological profiles.
Expansion into Health and Wellness: Horoscope and astrology apps are expanding into the health and wellness space, providing insights into users' physical and mental well-being based on their astrological charts.
The comprehensive horoscope and astrology apps report provides detailed insights into the market, including key market trends, drivers, challenges, leading players, and growth opportunities. The report is designed to help businesses, investors, and other stakeholders make informed decisions in the market.
| Aspects | Details |
|---|---|
| Study Period | 2019-2033 |
| Base Year | 2024 |
| Estimated Year | 2025 |
| Forecast Period | 2025-2033 |
| Historical Period | 2019-2024 |
| Growth Rate | CAGR of 11.0% from 2019-2033 |
| Segmentation |
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Note*: In applicable scenarios
Primary Research
Secondary Research

Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence
The projected CAGR is approximately 11.0%.
Key companies in the market include Psychic Source, Purple Garden, Keen, The Daily Horoscope, The Pattern, Astrology Zone, My Horoscope, Astro Poets, Yodha, Co-Star, Tarot!, Time Passages, Chani Nicholas, Nebula, Daily Horoscope, Astro Future, Sanctuary, Time Nomad, Chaturanga Astrology.
The market segments include Type, Application.
The market size is estimated to be USD 295 million as of 2022.
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The market size is provided in terms of value, measured in million.
Yes, the market keyword associated with the report is "Horoscope and Astrology Apps," which aids in identifying and referencing the specific market segment covered.
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