Ad-Supported Video on Demand (AVOD) Report Probes the XXX million Size, Share, Growth Report and Future Analysis by 2033

Key Insights

Market Size and Growth: Ad-Supported Video on Demand (AVOD) is a rapidly growing segment of the video streaming industry. The global AVOD market size was valued at USD 22.6 billion in 2021 and is projected to reach USD 116.2 billion by 2033, exhibiting a CAGR of 18.5% during the forecast period. This growth is attributed to increasing consumer adoption of on-demand video content, rising internet penetration, and the proliferation of connected devices.

Key Drivers and Trends: The growth of AVOD is driven by several key factors, including the accessibility and cost-effectiveness of streaming services, the availability of high-quality content, and the increasing popularity of ad-supported models among consumers. Additionally, the rise of connected TV devices and the integration of advertising in streaming platforms are further fueling market expansion. However, the market is also facing challenges such as content fragmentation, competition from subscription-based services, and regulatory issues surrounding ad targeting.

Ad-Supported Video on Demand (AVOD) Trends

The Ad-Supported Video on Demand (AVOD) Market is expected to be driven by the rising popularity of online streaming services, the increasing penetration of smart devices, and the growing demand for affordable entertainment options. The market is expected to grow from USD 30.4 billion in 2022 to USD 83.1 billion by 2028, at a CAGR of 16.3% during the forecast period.

The key market insights include: -The increasing adoption of AVOD services by major media companies, such as Disney, WarnerMedia, and NBCUniversal. -The growing popularity of connected TV (CTV) devices, such as Roku, Amazon Fire TV, and Apple TV. -The increasing demand for personalized and targeted advertising solutions. -The growing popularity of short-form video content, such as TikTok and Instagram Reels.

Driving Forces: What's Propelling the Ad-Supported Video on Demand (AVOD)

The key driving forces behind the growth of the AVOD market include: -The rising popularity of online streaming services: The increasing demand for on-demand content has led to the rise of online streaming services, such as Netflix, Hulu, and Amazon Prime Video. AVOD services offer a more affordable alternative to subscription-based streaming services, which has made them popular with consumers. -The growing penetration of smart devices: The increasing penetration of smart devices, such as smartphones, tablets, and connected TVs, has made it easier for consumers to access online streaming services. This has led to the growth of the AVOD market, as consumers can now watch ad-supported content on their devices. -The growing demand for affordable entertainment options: The growing demand for affordable entertainment options has made AVOD services popular with consumers. AVOD services offer a more affordable alternative to traditional pay-TV services, which has led to the growth of the AVOD market.

Challenges and Restraints in Ad-Supported Video on Demand (AVOD)

The key challenges and restraints in the AVOD market include: -The lack of standardization in ad formats: The lack of standardization in ad formats can make it difficult for advertisers to create and deliver ads across different AVOD platforms. This can lead to inefficiencies and increased costs for advertisers. -The low attention span of viewers: The low attention span of viewers can make it difficult for advertisers to deliver effective ads. This can lead to lower ad revenue for AVOD platforms. -The competition from subscription-based streaming services: The competition from subscription-based streaming services can make it difficult for AVOD platforms to attract and retain users. This can lead to lower market share and revenue for AVOD platforms.

Key Region or Country & Segment to Dominate the Market

The key region or country to dominate the AVOD market is North America. North America is the most developed market for AVOD services, with a high penetration of smart devices and a strong demand for online streaming content. The key segment that is expected to dominate the AVOD market is the entertainment segment. The entertainment segment includes movies, TV shows, and other forms of video content. The entertainment segment is expected to grow at a faster rate than other segments due to the increasing demand for on-demand content.

Growth Catalysts in Ad-Supported Video on Demand (AVOD) Industry

The key growth catalysts in the AVOD industry include: -The increasing adoption of programmatic advertising: The increasing adoption of programmatic advertising is expected to drive the growth of the AVOD market. Programmatic advertising allows advertisers to automate the process of buying and selling ads, which can lead to increased efficiency and effectiveness. -The development of new ad formats: The development of new ad formats is expected to drive the growth of the AVOD market. New ad formats, such as interactive ads and skippable ads, can be more engaging for viewers, which can lead to higher ad revenue for AVOD platforms. -The growth of connected TV (CTV): The growth of CTV is expected to drive the growth of the AVOD market. CTV is a type of television that is connected to the internet, which allows viewers to access online streaming services. The growth of CTV is expected to lead to an increase in the number of viewers who are exposed to AVOD content.

Leading Players in the Ad-Supported Video on Demand (AVOD)

The leading players in the Ad-Supported Video on Demand (AVOD) Market are:

• Tubi
• YouTube
• Hulu
• Crackle
• PopcornFlix
• Roku
• Disney+Hotstar
• Youku
• iQIYI
• Tencent Video
• MangoTV

Significant Developments in Ad-Supported Video on Demand (AVOD) Sector

The significant developments in the AVOD sector include: -The launch of Disney+Hotstar in India: In 2020, Disney launched Disney+Hotstar in India. Disney+Hotstar is a streaming service that offers a wide range of content, including movies, TV shows, and sports. The launch of Disney+Hotstar has led to an increase in the number of AVOD users in India. -The acquisition of Pluto TV by ViacomCBS: In 2021, ViacomCBS acquired Pluto TV, an AVOD streaming service. Pluto TV offers a wide range of free, ad-supported channels. The acquisition of Pluto TV by ViacomCBS has led to an increase in the company's AVOD presence. -The launch of Peacock by NBCUniversal: In 2020, NBCUniversal launched Peacock, an AVOD streaming service. Peacock offers a mix of free and paid content, including movies, TV shows, and news. The launch of Peacock has led to an increase in the number of AVOD users in the United States.

Comprehensive Coverage Ad-Supported Video on Demand (AVOD) Report

This report provides a comprehensive overview of the Ad-Supported Video on Demand (AVOD) market. The report includes an analysis of the key market trends, driving forces, challenges and restraints, growth catalysts, leading players, and significant developments in the AVOD sector. The report also provides a forecast of the market size and growth rate for the period 2022 to 2028.

Ad-Supported Video on Demand (AVOD) Segmentation

• 1. Type
  • 1.1. Front-End
  • 1.2. Intermediate
  • 1.3. Rear-Mounted
• 2. Application
  • 2.1. Entertainment
  • 2.2. Travel
  • 2.3. Sports
  • 2.4. Others

Ad-Supported Video on Demand (AVOD) Segmentation By Geography

• 1. North America
  • 1.1. United States
  • 1.2. Canada
  • 1.3. Mexico
• 2. South America
  • 2.1. Brazil
  • 2.2. Argentina
  • 2.3. Rest of South America
• 3. Europe
  • 3.1. United Kingdom
  • 3.2. Germany
  • 3.3. France
  • 3.4. Italy
  • 3.5. Spain
  • 3.6. Russia
  • 3.7. Benelux
  • 3.8. Nordics
  • 3.9. Rest of Europe
• 4. Middle East & Africa
  • 4.1. Turkey
  • 4.2. Israel
  • 4.3. GCC
  • 4.4. North Africa
  • 4.5. South Africa
  • 4.6. Rest of Middle East & Africa
• 5. Asia Pacific
  • 5.1. China
  • 5.2. India
  • 5.3. Japan
  • 5.4. South Korea
  • 5.5. ASEAN
  • 5.6. Oceania
  • 5.7. Rest of Asia Pacific