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U.S. Pillows Market

U.S. Pillows Market Analysis 2025 and Forecasts 2033: Unveiling Growth Opportunities

U.S. Pillows Market by Type (Memory Foam Pillow, Down & Feather Pillow, Wool/Cotton Pillow, Polyester/Synthetic Pillow, Latex Pillow, Others), by Price Range (Under 50 USD, USD 50 to USD 100, Between USD 100, USD 200, Above USD 200), by Application (Residential, Commercial), by Sales Channel (Supermarket/ Hypermarket, Specialty Store, Online), by Forecast 2026-2034

Jan 5 2025

Base Year: 2025

180 Pages

U.S. Pillows Market Analysis 2025 and Forecasts 2033: Unveiling Growth Opportunities

Key Insights

The U.S. Pillows Market size was valued at USD 3.07 USD Billion in 2023 and is projected to reach USD 4.17 USD Billion by 2032, exhibiting a CAGR of 4.48 % during the forecast period.A pillow is a special bedding accessory that is used to support and give comfort to the head, neck, and shoulders during sleep or resting. It can be of different types like memory foam, down, feather and latex to address specific sleep preferences and requirements. A good example is the memory foam pillows that closely hug the shape of the sleeper’s head and neck offering support and pain relief where it would be required. In contrast, a down and feather pillow provides a soft and squishy feeling that can be similar to the old traditional pillows that might be desired by some people. Latex pillows are very strong and they have qualities that resist dust mites and dust which are very beneficial to people who have allergic effects. Versatile and acknowledging its use beyond the bedroom, people use these bedding accessories in travelling, relaxing, and even therapeutic fields. travel pillows are often small and made of a portable material; they support the neck for long journeys while on the other hand, orthopaedic pillows are specially designed to ease neck and back pain.

U.S. Pillows Trends

Growing awareness of the importance of sleep quality
Increasing disposable income levels
Rising demand for comfortable and supportive pillows

U.S. Pillows Market Market Size and Forecast (2024-2030) — U.S. Pillows Market Company Market Share

Driving Forces: What's Propelling the U.S. Pillows Market

Technological advancements in pillow design and materials
Expansion of e-commerce and online distribution channels
Focus on health and wellness

Challenges and Restraints in the U.S. Pillows Market

Fluctuating raw material costs
Competition from low-cost imports
Preference for traditional pillows in some regions

Emerging Trends in U.S. Pillows

Personalization and customization of pillows
Integration of advanced materials, such as memory foam and cooling gels
Focus on sustainability and eco-friendly practices

Growth Catalysts in the U.S. Pillows Industry

Increased consumer spending on home improvement
Growing popularity of subscription-based pillow services
Expansion of the elderly population

Market Segmentation: U.S. Pillows Analysis

Type:

Memory Foam Pillow
Down & Feather Pillow
Wool/Cotton Pillow
Polyester/Synthetic Pillow
Latex Pillow
Others

Price Range:

Under 50 USD
USD 50 to USD 100
Between USD 100 and USD 200
Above USD 200

Application:

Residential
Commercial

Sales Channel:

Supermarket/Hypermarket
Specialty Store
Online

Leading Players in the U.S. Pillows Market

Significant Developments in the U.S. Pillows Sector

June 2023: Casper launches Hybrid Pillow with Snow Technology.
Jan 2023: Bedgear presents new performance pillows at the Winter 2023 Las Vegas market.
Oct 2022: Malouf announces the release of Shoulder Zoned Gel ActiveDough Pillow.
Oct 2021: Brooklinen unveils Marlow pillow with adjustable firmness levels.
June 2021: Purple Innovation LLC expands its pillow offerings with Purple TwinCloud Pillow.

Comprehensive Coverage U.S. Pillows Market Report

This report provides a comprehensive analysis of the U.S. pillows market, including market size, trends, drivers, restraints, opportunities, and competitive landscape.

Regional Insight

The U.S. pillows market is projected to experience substantial growth in the upcoming years, with the Western region asserting dominance in the market landscape. This region's growth is primarily attributed to the increasing population, rising disposable income, and heightened awareness of sleep quality among affluent consumers. Moreover, the presence of major players and new entrants in the Western region is intensifying competition, leading to product innovation and a wider variety of pillows catering to diverse consumer needs.

However, other U.S. regions are also expected to contribute to the market's growth trajectory. The Northeast region, for instance, is home to a large elderly population, driving demand for specialized pillows that address age-related sleep issues. Additionally, the increasing focus on home comfort and well-being in the Southeast region is expected to bolster demand for pillows that enhance sleep quality and relaxation.

Furthermore, the Midwest region is witnessing a growing demand for pillows due to the presence of a significant manufacturing base. This region's proximity to raw materials and transportation hubs enables manufacturers to produce pillows cost-effectively, making them more accessible to consumers. Likewise, in the Southwest region, rising urbanization and lifestyle changes are expected to fuel the demand for pillows that meet the needs of the growing urban population.

U.S. Pillows Market Market Share by Region - Global Geographic Distribution — U.S. Pillows Market Regional Market Share

Consumer Side Analysis

Consumers are increasingly seeking comfortable and supportive pillows that can improve their sleep quality.

DROCs

Increasing online sales of pillows
Growing demand for customized pillows
Rising adoption of subscription-based pillow services

Acqui-Mergers

January 2023: Purple Innovation LLC acquires Intellibed, a manufacturer of premium mattresses and pillows.
May 2021: Tempur Sealy International acquires SleepScore Labs, a provider of sleep monitoring and improvement solutions.

U.S. Pillows Market REPORT HIGHLIGHTS

Aspects	Details
Study Period	2020-2034
Base Year	2025
Estimated Year	2026
Forecast Period	2026-2034
Historical Period	2020-2025
Growth Rate	CAGR of 4.48% from 2020-2034
Segmentation	By Type Memory Foam Pillow Down & Feather Pillow Wool/Cotton Pillow Polyester/Synthetic Pillow Latex Pillow Others By Price Range Under 50 USD USD 50 to USD 100 Between USD 100 USD 200 Above USD 200 By Application Residential Commercial By Sales Channel Supermarket/ Hypermarket Specialty Store Online By Geography

1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
2. Executive Summary
- 2.1. Introduction
3. Market Dynamics
- 3.1. Introduction
- - 3.2. Market Drivers
  - - 3.2.1. Growing Demand for Bath Towels from End-use Industries to Propel the Market Growth
- - 3.3. Market Restrains
  - - 3.3.1. Fluctuating Raw Material Prices and Supply Chain Disruptions to Hamper Market Growth
- - 3.4. Market Trends
  - - 3.4.1 Blend of Style
    - 3.4.2 Sustainability
    - 3.4.3 and Functionality are Trending Aspect
4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
5. U.S. Pillows Market Analysis, Insights and Forecast, 2020-2032
- 5.1. Market Analysis, Insights and Forecast - by Type
  - 5.1.1. Memory Foam Pillow
  - 5.1.2. Down & Feather Pillow
  - 5.1.3. Wool/Cotton Pillow
  - 5.1.4. Polyester/Synthetic Pillow
  - 5.1.5. Latex Pillow
  - 5.1.6. Others
- 5.2. Market Analysis, Insights and Forecast - by Price Range
  - 5.2.1. Under 50 USD
  - 5.2.2. USD 50 to USD 100
  - 5.2.3. Between USD 100
  - 5.2.4. USD 200
  - 5.2.5. Above USD 200
- 5.3. Market Analysis, Insights and Forecast - by Application
  - 5.3.1. Residential
  - 5.3.2. Commercial
- 5.4. Market Analysis, Insights and Forecast - by Sales Channel
  - 5.4.1. Supermarket/ Hypermarket
  - 5.4.2. Specialty Store
  - 5.4.3. Online
- 5.5. Market Analysis, Insights and Forecast - by Region
  - 5.5.1.
6. Competitive Analysis
- 6.1. Market Share Analysis 2025
- - 6.2. Company Profiles
  - - 6.2.1 Avocado Mattress LLC (U.S.)
      6.2.1.1. Overview
      6.2.1.2. Products
      6.2.1.3. SWOT Analysis
      6.2.1.4. Recent Developments
      6.2.1.5. Financials (Based on Availability)
    - 6.2.2 Boll & Branch (U.S.)
      6.2.2.1. Overview
      6.2.2.2. Products
      6.2.2.3. SWOT Analysis
      6.2.2.4. Recent Developments
      6.2.2.5. Financials (Based on Availability)
    - 6.2.3 Casper (U.S.)
      6.2.3.1. Overview
      6.2.3.2. Products
      6.2.3.3. SWOT Analysis
      6.2.3.4. Recent Developments
      6.2.3.5. Financials (Based on Availability)
    - 6.2.4 Tempur Sealy International (U.S.)
      6.2.4.1. Overview
      6.2.4.2. Products
      6.2.4.3. SWOT Analysis
      6.2.4.4. Recent Developments
      6.2.4.5. Financials (Based on Availability)
    - 6.2.5 Brooklinen (U.S.)
      6.2.5.1. Overview
      6.2.5.2. Products
      6.2.5.3. SWOT Analysis
      6.2.5.4. Recent Developments
      6.2.5.5. Financials (Based on Availability)
    - 6.2.6 GhostBed (U.S.)
      6.2.6.1. Overview
      6.2.6.2. Products
      6.2.6.3. SWOT Analysis
      6.2.6.4. Recent Developments
      6.2.6.5. Financials (Based on Availability)
    - 6.2.7 Bedgear (U.S.)
      6.2.7.1. Overview
      6.2.7.2. Products
      6.2.7.3. SWOT Analysis
      6.2.7.4. Recent Developments
      6.2.7.5. Financials (Based on Availability)
    - 6.2.8 Sleep Number Corporation (U.S.)
      6.2.8.1. Overview
      6.2.8.2. Products
      6.2.8.3. SWOT Analysis
      6.2.8.4. Recent Developments
      6.2.8.5. Financials (Based on Availability)
    - 6.2.9 Buffy (U.S.)
      6.2.9.1. Overview
      6.2.9.2. Products
      6.2.9.3. SWOT Analysis
      6.2.9.4. Recent Developments
      6.2.9.5. Financials (Based on Availability)
    - 6.2.10 Serta Simmons Bedding LLC (U.S.)
      6.2.10.1. Overview
      6.2.10.2. Products
      6.2.10.3. SWOT Analysis
      6.2.10.4. Recent Developments
      6.2.10.5. Financials (Based on Availability)
    - 6.2.11 MyPillow (U.S.)
      6.2.11.1. Overview
      6.2.11.2. Products
      6.2.11.3. SWOT Analysis
      6.2.11.4. Recent Developments
      6.2.11.5. Financials (Based on Availability)
    - 6.2.12 Parachute Home Inc. (U.S.)
      6.2.12.1. Overview
      6.2.12.2. Products
      6.2.12.3. SWOT Analysis
      6.2.12.4. Recent Developments
      6.2.12.5. Financials (Based on Availability)
    - 6.2.13 Cozy Earth (U.S.)
      6.2.13.1. Overview
      6.2.13.2. Products
      6.2.13.3. SWOT Analysis
      6.2.13.4. Recent Developments
      6.2.13.5. Financials (Based on Availability)
    - 6.2.14 LUXOME (U.S.)
      6.2.14.1. Overview
      6.2.14.2. Products
      6.2.14.3. SWOT Analysis
      6.2.14.4. Recent Developments
      6.2.14.5. Financials (Based on Availability)
    - 6.2.15 Frette (Italy)
      6.2.15.1. Overview
      6.2.15.2. Products
      6.2.15.3. SWOT Analysis
      6.2.15.4. Recent Developments
      6.2.15.5. Financials (Based on Availability)
    - 6.2.16 L.L Bean Inc. (U.S.)
      6.2.16.1. Overview
      6.2.16.2. Products
      6.2.16.3. SWOT Analysis
      6.2.16.4. Recent Developments
      6.2.16.5. Financials (Based on Availability)
    - 6.2.17 John Matouk & Co. Inc. (U.S.)
      6.2.17.1. Overview
      6.2.17.2. Products
      6.2.17.3. SWOT Analysis
      6.2.17.4. Recent Developments
      6.2.17.5. Financials (Based on Availability)
    - 6.2.18 Hotel Luxury Collection (U.S.)
      6.2.18.1. Overview
      6.2.18.2. Products
      6.2.18.3. SWOT Analysis
      6.2.18.4. Recent Developments
      6.2.18.5. Financials (Based on Availability)
    - 6.2.19 Mellanni (U.S.)
      6.2.19.1. Overview
      6.2.19.2. Products
      6.2.19.3. SWOT Analysis
      6.2.19.4. Recent Developments
      6.2.19.5. Financials (Based on Availability)
    - 6.2.20 Malouf (U.S.)
      6.2.20.1. Overview
      6.2.20.2. Products
      6.2.20.3. SWOT Analysis
      6.2.20.4. Recent Developments
      6.2.20.5. Financials (Based on Availability)
    - 6.2.21 Purple Innovation LLC (U.S.)
      6.2.21.1. Overview
      6.2.21.2. Products
      6.2.21.3. SWOT Analysis
      6.2.21.4. Recent Developments
      6.2.21.5. Financials (Based on Availability)

List of Figures

Figure 1: U.S. Pillows Market Revenue Breakdown (USD Billion, %) by Product 2025 & 2033
Figure 2: U.S. Pillows Market Share (%) by Company 2025

List of Tables

Table 1: U.S. Pillows Market Revenue USD Billion Forecast, by Type 2020 & 2033
Table 2: U.S. Pillows Market Volume K Units Forecast, by Type 2020 & 2033
Table 3: U.S. Pillows Market Revenue USD Billion Forecast, by Price Range 2020 & 2033
Table 4: U.S. Pillows Market Volume K Units Forecast, by Price Range 2020 & 2033
Table 5: U.S. Pillows Market Revenue USD Billion Forecast, by Application 2020 & 2033
Table 6: U.S. Pillows Market Volume K Units Forecast, by Application 2020 & 2033
Table 7: U.S. Pillows Market Revenue USD Billion Forecast, by Sales Channel 2020 & 2033
Table 8: U.S. Pillows Market Volume K Units Forecast, by Sales Channel 2020 & 2033
Table 9: U.S. Pillows Market Revenue USD Billion Forecast, by Region 2020 & 2033
Table 10: U.S. Pillows Market Volume K Units Forecast, by Region 2020 & 2033
Table 11: U.S. Pillows Market Revenue USD Billion Forecast, by Type 2020 & 2033
Table 12: U.S. Pillows Market Volume K Units Forecast, by Type 2020 & 2033
Table 13: U.S. Pillows Market Revenue USD Billion Forecast, by Price Range 2020 & 2033
Table 14: U.S. Pillows Market Volume K Units Forecast, by Price Range 2020 & 2033
Table 15: U.S. Pillows Market Revenue USD Billion Forecast, by Application 2020 & 2033
Table 16: U.S. Pillows Market Volume K Units Forecast, by Application 2020 & 2033
Table 17: U.S. Pillows Market Revenue USD Billion Forecast, by Sales Channel 2020 & 2033
Table 18: U.S. Pillows Market Volume K Units Forecast, by Sales Channel 2020 & 2033
Table 19: U.S. Pillows Market Revenue USD Billion Forecast, by Country 2020 & 2033
Table 20: U.S. Pillows Market Volume K Units Forecast, by Country 2020 & 2033

Methodology

Step 1 - Identification of Relevant Samples Size from Population Database

Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Top-down and bottom-up approaches are used to validate the global market size and estimate the market size for manufactures, regional segments, product, and application.

Note*: In applicable scenarios

Step 3 - Data Sources

Primary Research

Web Analytics
Survey Reports
Research Institute
Latest Research Reports
Opinion Leaders

Secondary Research

Annual Reports
White Paper
Latest Press Release
Industry Association
Paid Database
Investor Presentations

Step 4 - Data Triangulation

Involves using different sources of information in order to increase the validity of a study

These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.

Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.

During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence

Additionally, after gathering mixed and scattered data from a wide range of sources, data is triangulated and correlated to come up with estimated figures which are further validated through primary mediums or industry experts, opinion leaders.

Frequently Asked Questions

1. What is the projected Compound Annual Growth Rate (CAGR) of the U.S. Pillows Market?

The projected CAGR is approximately 4.48%.

2. Which companies are prominent players in the U.S. Pillows Market?

Key companies in the market include Avocado Mattress LLC (U.S.), Boll & Branch (U.S.), Casper (U.S.), Tempur Sealy International (U.S.), Brooklinen (U.S.), GhostBed (U.S.), Bedgear (U.S.), Sleep Number Corporation (U.S.), Buffy (U.S.), Serta Simmons Bedding LLC (U.S.), MyPillow (U.S.), Parachute Home Inc. (U.S.), Cozy Earth (U.S.), LUXOME (U.S.), Frette (Italy), L.L Bean Inc. (U.S.), John Matouk & Co. Inc. (U.S.), Hotel Luxury Collection (U.S.), Mellanni (U.S.), Malouf (U.S.), Purple Innovation LLC (U.S.).

3. What are the main segments of the U.S. Pillows Market?

The market segments include Type, Price Range, Application, Sales Channel.

4. Can you provide details about the market size?

The market size is estimated to be USD 3.07 USD Billion as of 2022.

5. What are some drivers contributing to market growth?

Growing Demand for Bath Towels from End-use Industries to Propel the Market Growth.

6. What are the notable trends driving market growth?

Blend of Style. Sustainability. and Functionality are Trending Aspect.

7. Are there any restraints impacting market growth?

Fluctuating Raw Material Prices and Supply Chain Disruptions to Hamper Market Growth.

8. Can you provide examples of recent developments in the market?

June 2023: Casper, a U.S.-based brand, launched the Hybrid Pillow with Snow Technology, a cooling pillow that provides support and comfort during summer. The pillow uses the brand’s proprietary cooling technology that directs heat away from the body and regulates temperature.

9. What pricing options are available for accessing the report?

Pricing options include single-user, multi-user, and enterprise licenses priced at USD 2850, USD 3850, and USD 4850 respectively.

10. Is the market size provided in terms of value or volume?

The market size is provided in terms of value, measured in USD Billion and volume, measured in K Units.

11. Are there any specific market keywords associated with the report?

Yes, the market keyword associated with the report is "U.S. Pillows Market," which aids in identifying and referencing the specific market segment covered.

12. How do I determine which pricing option suits my needs best?

The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.

13. Are there any additional resources or data provided in the U.S. Pillows Market report?

While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.

14. How can I stay updated on further developments or reports in the U.S. Pillows Market?

To stay informed about further developments, trends, and reports in the U.S. Pillows Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.

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