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report thumbnailU.S. Generator Sales Market

U.S. Generator Sales Market Analysis 2025 and Forecasts 2033: Unveiling Growth Opportunities

U.S. Generator Sales Market by Power Rating (Below 75 kVA, 75-375 kVA, 375-750 kVA, Above 750 kVA), by Fuel Type (Diesel, Gas, Others), by Application (Continuous Load, Peak Load, Standby Load), by End-User (Mining, Oil & Gas, Construction, Residential, Marine, Manufacturing, Pharmaceuticals, Commercial, Telecom, Others), by Forecast 2025-2033

Aug 7 2025

Base Year: 2024

120 Pages

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U.S. Generator Sales Market Analysis 2025 and Forecasts 2033: Unveiling Growth Opportunities

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U.S. Generator Sales Market Analysis 2025 and Forecasts 2033: Unveiling Growth Opportunities




Key Insights

The U.S. Generator Sales Market size was valued at USD 5.71 USD Billion in 2023 and is projected to reach USD 8.42 USD Billion by 2032, exhibiting a CAGR of 5.7 % during the forecast period. The U.  S.  body of the generator market involves the purchase and sale of generators for the generation of electricity in different locations around the United States. Generators act as supplementary power sources that will deliver energy during power outages or where the grid connection is absent or less reliable. Together with traditional vehicles, they occupy a major part of all four major sectors: residential, commercial, industrial, and emergency response. The range of uses spans everything from the use of backup power to critical facilities like hospitals, data centers, etc., and the provision of reliable operations networks like cellular towers and the internet. Thus, the factors having a major impact on this market include growing cases of inclement weather leading to power disruption and the rising demand for dependable backup power support with a great leading to the development of advanced technologies used in generators for power efficiency and environment sustainability. In the wake of heightened resilience and security energy, the USA market for generators remains buoyant, and new developments are being injected into the industry.

U.S. Generator Sales Trends

  • Increasing demand for reliable power sources during natural disasters and power outages
  • Growth in the industrial and construction sectors
  • Adoption of advanced technologies such as smart generators and portable power stations

Driving Forces: What's Propelling the U.S. Generator Sales Market

  • Increasing Frequency of Extreme Weather Events: Natural disasters, such as hurricanes, earthquakes, and floods, have led to a surge in demand for backup power systems.
  • Rising Power Outages: Aging infrastructure, extreme weather events, and increasing demand for electricity have resulted in more frequent and prolonged power outages, further bolstering the demand for generators.
  • Growing Residential Use: Homeowners are investing in generators not only for emergency preparedness but also for everyday use during power fluctuations and planned maintenance, as well as recreational purposes such as outdoor events and camping.
  • Expanding Commercial and Industrial Applications: Businesses and industries are increasingly relying on generators to maintain operations during power outages, as downtime can lead to significant financial losses. Hospitals, data centers, and other critical infrastructure facilities are particularly prone to investing in backup power solutions.
  • Government Initiatives and Regulations: Some states and municipalities have implemented regulations requiring businesses and critical infrastructure to have backup power systems, driving market growth. Additionally, incentives such as tax credits and rebates encourage the adoption of generators.

Challenges and Restraints in U.S. Generator Sales Market

  • High Initial Investment and Ongoing Maintenance Costs: The upfront cost of purchasing and installing a generator represents a significant financial hurdle for many potential buyers. Furthermore, ongoing maintenance, including regular servicing, fuel costs, and potential repairs, contribute to the overall cost of ownership, potentially deterring some consumers and businesses.
  • Space Constraints and Installation Complexity: Finding suitable space for generator installation can be challenging, particularly in densely populated urban areas or for properties with limited outdoor space. The installation process itself can be complex, requiring specialized expertise and potentially leading to delays and added expenses.
  • Environmental Regulations and Emissions Concerns: Stringent environmental regulations concerning air and noise pollution pose a significant challenge, particularly for diesel-powered generators. Meeting these regulations often necessitates the use of more expensive, cleaner-burning technologies or the implementation of emission control systems, increasing the overall cost.
  • Competition from Alternative Power Solutions: The market for generators faces increasing competition from alternative power solutions, such as solar power systems and battery storage solutions. These alternatives, while potentially having high upfront costs, offer long-term cost savings and environmental benefits that are attractive to many consumers.
  • Economic Fluctuations and Market Volatility: The U.S. generator sales market is susceptible to economic downturns. During periods of economic uncertainty, businesses and individuals may postpone or cancel generator purchases, impacting overall market growth.

Emerging Trends in U.S. Generator Sales

  • Smart Generators: Generators equipped with advanced features such as remote monitoring and automatic load management.
  • Portable Power Stations: Compact and portable generators that provide power for off-grid activities.
  • Battery-Powered Generators: Zero-emission generators that use batteries to store and discharge electricity.

Growth Catalysts in U.S. Generator Sales Industry

  • Government Incentives: Tax credits, rebates, and other financial incentives are available to encourage the adoption of generators, particularly for residential and small business use.
  • Technological Advancements: Continuous innovation in generator technology is improving efficiency, reducing emissions, and increasing portability. Inverter generators, for example, offer quieter operation and cleaner power output.
  • Expanding Commercial and Residential Applications: Generators are increasingly used in commercial and residential settings for backup power, off-grid energy solutions, and recreational activities.

Market Segmentation: U.S. Generator Sales Analysis

By Power Rating:

  • Below 75 kVA
  • 75-375 kVA
  • 375-750 kVA
  • Above 750 kVA

By Fuel Type:

  • Diesel
  • Gas
  • Others

By Application:

  • Continuous Load
  • Peak Load
  • Standby Load

By End-User:

  • Mining
  • Oil & Gas
  • Construction
  • Residential
  • Marine
  • Manufacturing
  • Pharmaceuticals
  • Commercial
  • Telecom
  • Others

Leading Players in the U.S. Generator Sales Market

  • Generac Power Systems (U.S.)
  • American Honda Motor Corp. (U.S.)
  • Caterpillar Inc. (U.S.)
  • Cummins Inc. (U.S.)
  • Ingersoll Rand (U.S.)
  • John Deere (U.S.)
  • Briggs and Stratton (U.S.)
  • HiPower Systems (U.S.)
  • Kohler – SDMO (France)
  • Wacker Neuson (Germany)

Significant developments in U.S. Generator Sales Sector

  • 2021: Generac Power Systems introduces the PWRcell, a hybrid energy storage system that combines a generator with a battery.
  • 2022: Kohler Power Systems acquires SDMO Industries, a leading French generator manufacturer.
  • 2023: Cummins Inc. launches the QSK95, a high-power diesel generator designed for critical power applications.

Comprehensive Coverage U.S. Generator Sales Market Report

The report provides an in-depth analysis of the U.S. generator sales market, including:

  • Market segmentation and forecasts by type (portable, stationary), fuel (gasoline, diesel, propane), and application (residential, commercial, industrial)
  • Competitive landscape and market share analysis of major players such as Generac, Briggs & Stratton, Honda, Kohler, and Westinghouse
  • Emerging trends and growth drivers, such as the adoption of renewable energy sources and smart grid technologies
  • Challenges and restraints, such as supply chain disruptions, commodity price volatility, and regulatory hurdles
  • Key developments and industry news, including product launches, acquisitions, and partnerships
  • PESTLE and Porter's Five Forces analysis to assess the market's external and internal factors
  • Regional insights and market potential, with a focus on key geographic areas such as the Sun Belt, the Midwest, and the Northeast
  • Import and export analysis to understand international trade dynamics
  • Production and consumption trends to gauge the market's size and growth
  • Regulatory environment, including emission standards, safety regulations, and permitting requirements

Regional Insight

The report provides a regional analysis of the U.S. generator sales market, covering the following regions:

  • Northeast
  • South
  • Midwest
  • West

Technology Analysis

The report analyzes emerging technologies in the U.S. generator sales market, such as:

  • Smart generators
  • Portable power stations
  • Battery-powered generators

PESTLE Analysis

The PESTLE analysis examines the political, economic, social, technological, legal, and environmental factors influencing the U.S. generator sales market.

Portor's Five Force Analysis

The Porter's Five Force analysis evaluates the competitive intensity and profitability of the U.S. generator sales market.

BCG Matrix

The BCG matrix classifies major players in the U.S. generator sales market based on market share and growth potential.

Import & Export Analysis

The report provides an analysis of the import and export trends of generators in the U.S.

Production & Consumption

The report provides data on the production and consumption of generators in the U.S.

Regulatory Landscape

The report reviews the regulatory landscape governing the U.S. generator sales market, including emissions regulations and safety codes.



U.S. Generator Sales Market REPORT HIGHLIGHTS

AspectsDetails
Study Period 2019-2033
Base Year 2024
Estimated Year 2025
Forecast Period2025-2033
Historical Period2019-2024
Growth RateCAGR of 5.7% from 2019-2033
Segmentation
    • By Power Rating
      • Below 75 kVA
      • 75-375 kVA
      • 375-750 kVA
      • Above 750 kVA
    • By Fuel Type
      • Diesel
      • Gas
      • Others
    • By Application
      • Continuous Load
      • Peak Load
      • Standby Load
    • By End-User
      • Mining
      • Oil & Gas
      • Construction
      • Residential
      • Marine
      • Manufacturing
      • Pharmaceuticals
      • Commercial
      • Telecom
      • Others
  • By Geography


Table of Contents

  1. 1. Introduction
    • 1.1. Research Scope
    • 1.2. Market Segmentation
    • 1.3. Research Methodology
    • 1.4. Definitions and Assumptions
  2. 2. Executive Summary
    • 2.1. Introduction
  3. 3. Market Dynamics
    • 3.1. Introduction
      • 3.2. Market Drivers
        • 3.2.1. Growing Focus on Safety and Organization to Fuel Market Growth
      • 3.3. Market Restrains
        • 3.3.1. Rising Adoption of Clean Energy Technologies and Rigorous Emission Norms is a Major Restraining Factor
      • 3.4. Market Trends
        • 3.4.1. Growth of IT Infrastructure to Bolster the Demand for Modern Cable Tray Management Solutions
  4. 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  5. 5. U.S. Generator Sales Market Analysis, Insights and Forecast, 2019-2031
    • 5.1. Market Analysis, Insights and Forecast - by Power Rating
      • 5.1.1. Below 75 kVA
      • 5.1.2. 75-375 kVA
      • 5.1.3. 375-750 kVA
      • 5.1.4. Above 750 kVA
    • 5.2. Market Analysis, Insights and Forecast - by Fuel Type
      • 5.2.1. Diesel
      • 5.2.2. Gas
      • 5.2.3. Others
    • 5.3. Market Analysis, Insights and Forecast - by Application
      • 5.3.1. Continuous Load
      • 5.3.2. Peak Load
      • 5.3.3. Standby Load
    • 5.4. Market Analysis, Insights and Forecast - by End-User
      • 5.4.1. Mining
      • 5.4.2. Oil & Gas
      • 5.4.3. Construction
      • 5.4.4. Residential
      • 5.4.5. Marine
      • 5.4.6. Manufacturing
      • 5.4.7. Pharmaceuticals
      • 5.4.8. Commercial
      • 5.4.9. Telecom
      • 5.4.10. Others
    • 5.5. Market Analysis, Insights and Forecast - by Region
      • 5.5.1.
  6. 6. Northeast U.S. Generator Sales Market Analysis, Insights and Forecast, 2019-2031
    • 7. Southeast U.S. Generator Sales Market Analysis, Insights and Forecast, 2019-2031
      • 8. Midwest U.S. Generator Sales Market Analysis, Insights and Forecast, 2019-2031
        • 9. Southwest U.S. Generator Sales Market Analysis, Insights and Forecast, 2019-2031
          • 10. West U.S. Generator Sales Market Analysis, Insights and Forecast, 2019-2031
            • 11. Competitive Analysis
              • 11.1. Market Share Analysis 2024
                • 11.2. Company Profiles
                  • 11.2.1 Generac Power Systems (U.S.)
                    • 11.2.1.1. Overview
                    • 11.2.1.2. Products
                    • 11.2.1.3. SWOT Analysis
                    • 11.2.1.4. Recent Developments
                    • 11.2.1.5. Financials (Based on Availability)
                  • 11.2.2 American Honda Motor Corp. (U.S.)
                    • 11.2.2.1. Overview
                    • 11.2.2.2. Products
                    • 11.2.2.3. SWOT Analysis
                    • 11.2.2.4. Recent Developments
                    • 11.2.2.5. Financials (Based on Availability)
                  • 11.2.3 Caterpillar Inc. (U.S.)
                    • 11.2.3.1. Overview
                    • 11.2.3.2. Products
                    • 11.2.3.3. SWOT Analysis
                    • 11.2.3.4. Recent Developments
                    • 11.2.3.5. Financials (Based on Availability)
                  • 11.2.4 Cummins Inc. (U.S.)
                    • 11.2.4.1. Overview
                    • 11.2.4.2. Products
                    • 11.2.4.3. SWOT Analysis
                    • 11.2.4.4. Recent Developments
                    • 11.2.4.5. Financials (Based on Availability)
                  • 11.2.5 Ingersoll Rand (U.S.)
                    • 11.2.5.1. Overview
                    • 11.2.5.2. Products
                    • 11.2.5.3. SWOT Analysis
                    • 11.2.5.4. Recent Developments
                    • 11.2.5.5. Financials (Based on Availability)
                  • 11.2.6 John Deere (U.S.)
                    • 11.2.6.1. Overview
                    • 11.2.6.2. Products
                    • 11.2.6.3. SWOT Analysis
                    • 11.2.6.4. Recent Developments
                    • 11.2.6.5. Financials (Based on Availability)
                  • 11.2.7 Briggs and Stratton (U.S.)
                    • 11.2.7.1. Overview
                    • 11.2.7.2. Products
                    • 11.2.7.3. SWOT Analysis
                    • 11.2.7.4. Recent Developments
                    • 11.2.7.5. Financials (Based on Availability)
                  • 11.2.8 HiPower Systems (U.S.)
                    • 11.2.8.1. Overview
                    • 11.2.8.2. Products
                    • 11.2.8.3. SWOT Analysis
                    • 11.2.8.4. Recent Developments
                    • 11.2.8.5. Financials (Based on Availability)
                  • 11.2.9 Kohler – SDMO (France)
                    • 11.2.9.1. Overview
                    • 11.2.9.2. Products
                    • 11.2.9.3. SWOT Analysis
                    • 11.2.9.4. Recent Developments
                    • 11.2.9.5. Financials (Based on Availability)
                  • 11.2.10 Wacker Neuson (Germany)
                    • 11.2.10.1. Overview
                    • 11.2.10.2. Products
                    • 11.2.10.3. SWOT Analysis
                    • 11.2.10.4. Recent Developments
                    • 11.2.10.5. Financials (Based on Availability)

            List of Figures

            1. Figure 1: U.S. Generator Sales Market Revenue Breakdown (USD Billion, %) by Product 2024 & 2032
            2. Figure 2: U.S. Generator Sales Market Share (%) by Company 2024

            List of Tables

            1. Table 1: U.S. Generator Sales Market Revenue USD Billion Forecast, by Region 2019 & 2032
            2. Table 2: U.S. Generator Sales Market Volume K Units Forecast, by Region 2019 & 2032
            3. Table 3: U.S. Generator Sales Market Revenue USD Billion Forecast, by Power Rating 2019 & 2032
            4. Table 4: U.S. Generator Sales Market Volume K Units Forecast, by Power Rating 2019 & 2032
            5. Table 5: U.S. Generator Sales Market Revenue USD Billion Forecast, by Fuel Type 2019 & 2032
            6. Table 6: U.S. Generator Sales Market Volume K Units Forecast, by Fuel Type 2019 & 2032
            7. Table 7: U.S. Generator Sales Market Revenue USD Billion Forecast, by Application 2019 & 2032
            8. Table 8: U.S. Generator Sales Market Volume K Units Forecast, by Application 2019 & 2032
            9. Table 9: U.S. Generator Sales Market Revenue USD Billion Forecast, by End-User 2019 & 2032
            10. Table 10: U.S. Generator Sales Market Volume K Units Forecast, by End-User 2019 & 2032
            11. Table 11: U.S. Generator Sales Market Revenue USD Billion Forecast, by Region 2019 & 2032
            12. Table 12: U.S. Generator Sales Market Volume K Units Forecast, by Region 2019 & 2032
            13. Table 13: U.S. Generator Sales Market Revenue USD Billion Forecast, by Country 2019 & 2032
            14. Table 14: U.S. Generator Sales Market Volume K Units Forecast, by Country 2019 & 2032
            15. Table 15: Northeast U.S. Generator Sales Market Revenue (USD Billion) Forecast, by Application 2019 & 2032
            16. Table 16: Northeast U.S. Generator Sales Market Volume (K Units) Forecast, by Application 2019 & 2032
            17. Table 17: Southeast U.S. Generator Sales Market Revenue (USD Billion) Forecast, by Application 2019 & 2032
            18. Table 18: Southeast U.S. Generator Sales Market Volume (K Units) Forecast, by Application 2019 & 2032
            19. Table 19: Midwest U.S. Generator Sales Market Revenue (USD Billion) Forecast, by Application 2019 & 2032
            20. Table 20: Midwest U.S. Generator Sales Market Volume (K Units) Forecast, by Application 2019 & 2032
            21. Table 21: Southwest U.S. Generator Sales Market Revenue (USD Billion) Forecast, by Application 2019 & 2032
            22. Table 22: Southwest U.S. Generator Sales Market Volume (K Units) Forecast, by Application 2019 & 2032
            23. Table 23: West U.S. Generator Sales Market Revenue (USD Billion) Forecast, by Application 2019 & 2032
            24. Table 24: West U.S. Generator Sales Market Volume (K Units) Forecast, by Application 2019 & 2032
            25. Table 25: U.S. Generator Sales Market Revenue USD Billion Forecast, by Power Rating 2019 & 2032
            26. Table 26: U.S. Generator Sales Market Volume K Units Forecast, by Power Rating 2019 & 2032
            27. Table 27: U.S. Generator Sales Market Revenue USD Billion Forecast, by Fuel Type 2019 & 2032
            28. Table 28: U.S. Generator Sales Market Volume K Units Forecast, by Fuel Type 2019 & 2032
            29. Table 29: U.S. Generator Sales Market Revenue USD Billion Forecast, by Application 2019 & 2032
            30. Table 30: U.S. Generator Sales Market Volume K Units Forecast, by Application 2019 & 2032
            31. Table 31: U.S. Generator Sales Market Revenue USD Billion Forecast, by End-User 2019 & 2032
            32. Table 32: U.S. Generator Sales Market Volume K Units Forecast, by End-User 2019 & 2032
            33. Table 33: U.S. Generator Sales Market Revenue USD Billion Forecast, by Country 2019 & 2032
            34. Table 34: U.S. Generator Sales Market Volume K Units Forecast, by Country 2019 & 2032


            Methodology

            Step 1 - Identification of Relevant Samples Size from Population Database

            Step Chart
            Bar Chart
            Method Chart

            Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

            Approach Chart
            Top-down and bottom-up approaches are used to validate the global market size and estimate the market size for manufactures, regional segments, product, and application.

            Note*: In applicable scenarios

            Step 3 - Data Sources

            Primary Research

            • Web Analytics
            • Survey Reports
            • Research Institute
            • Latest Research Reports
            • Opinion Leaders

            Secondary Research

            • Annual Reports
            • White Paper
            • Latest Press Release
            • Industry Association
            • Paid Database
            • Investor Presentations
            Analyst Chart

            Step 4 - Data Triangulation

            Involves using different sources of information in order to increase the validity of a study

            These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.

            Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.

            During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence

            Additionally, after gathering mixed and scattered data from a wide range of sources, data is triangulated and correlated to come up with estimated figures which are further validated through primary mediums or industry experts, opinion leaders.

            Frequently Asked Questions

            1. What is the projected Compound Annual Growth Rate (CAGR) of the U.S. Generator Sales Market?

            The projected CAGR is approximately 5.7%.

            2. Which companies are prominent players in the U.S. Generator Sales Market?

            Key companies in the market include Generac Power Systems (U.S.), American Honda Motor Corp. (U.S.), Caterpillar Inc. (U.S.), Cummins Inc. (U.S.), Ingersoll Rand (U.S.), John Deere (U.S.), Briggs and Stratton (U.S.), HiPower Systems (U.S.), Kohler – SDMO (France), Wacker Neuson (Germany).

            3. What are the main segments of the U.S. Generator Sales Market?

            The market segments include Power Rating, Fuel Type, Application, End-User.

            4. Can you provide details about the market size?

            The market size is estimated to be USD 5.71 USD Billion as of 2022.

            5. What are some drivers contributing to market growth?

            Growing Focus on Safety and Organization to Fuel Market Growth.

            6. What are the notable trends driving market growth?

            Growth of IT Infrastructure to Bolster the Demand for Modern Cable Tray Management Solutions.

            7. Are there any restraints impacting market growth?

            Rising Adoption of Clean Energy Technologies and Rigorous Emission Norms is a Major Restraining Factor.

            8. Can you provide examples of recent developments in the market?

            N/A

            9. What pricing options are available for accessing the report?

            Pricing options include single-user, multi-user, and enterprise licenses priced at USD 2850, USD 3850, and USD 5250 respectively.

            10. Is the market size provided in terms of value or volume?

            The market size is provided in terms of value, measured in USD Billion and volume, measured in K Units.

            11. Are there any specific market keywords associated with the report?

            Yes, the market keyword associated with the report is "U.S. Generator Sales Market," which aids in identifying and referencing the specific market segment covered.

            12. How do I determine which pricing option suits my needs best?

            The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.

            13. Are there any additional resources or data provided in the U.S. Generator Sales Market report?

            While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.

            14. How can I stay updated on further developments or reports in the U.S. Generator Sales Market?

            To stay informed about further developments, trends, and reports in the U.S. Generator Sales Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.

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