Swimwear Market Unlocking Growth Potential: Analysis and Forecasts 2025-2033

Key Insights

The Swimwear Market size was valued at USD 19.79 USD Billion in 2023 and is projected to reach USD 26.64 USD Billion by 2032, exhibiting a CAGR of 4.34 % during the forecast period. The swimwear category includes various types of clothing that can be worn during water-based activities, swimming or engaging in beach sports, and sunbathing. This makes the attire come in many types which can be preferred depending on the activities we are to undertake. Swimwear varies from the conventional one-piece swimsuits to the trendy bikinis and board shorts for males. Some features of swimwear are rapid-drying materials, sun protection, and more comfortable models for longer wearing in water. These features ensure that the swimwear serves the basic needs of functionality and fashion for various applications. Swimwear has become perfect for relaxing by the pool, catching some waves, or engaging in any water activities because of its comfort and flexibility. 

Swimwear Trends

• The growing popularity of sustainable swimwear made from recycled materials.
• The increasing demand for swimwear with built-in UV protection.
• The emergence of new swimwear trends, such as one-piece swimsuits with high necklines and swimsuits with cut-out details.

Driving Forces: What's Propelling the Swimwear Market

• Surging popularity of water sports, including swimming, surfing, and paddleboarding.
• Heightened demand for swimwear that combines style, comfort, and functionality.
• Increased disposable income levels, empowering consumers to invest in high-quality swimwear.
• Growing awareness of the harmful effects of UV radiation, leading to a demand for swimwear with effective sun protection.
• Emerging trends in athleisure and activewear, blurring the lines between swimwear and everyday clothing.
• Advancements in material technology, offering swimwear with enhanced breathability, moisture-wicking, and durability.
• Influence of social media and e-commerce, making swimwear more accessible and visible to consumers worldwide.

Challenges and Restraints in Swimwear Market

• Fluctuating raw material prices
• Intense competition from low-cost producers
• Seasonality of the swimwear market
• Rising labor costs in key manufacturing regions
• Strict regulations on the use of certain materials and chemicals in swimwear

Emerging Trends in Swimwear

• The growing popularity of swimwear with built-in fitness trackers.
• The increasing demand for swimwear that is designed for specific body types.
• The emergence of new swimwear brands that are targeted at niche markets.

Growth Catalysts in Swimwear Industry

• The growing popularity of water sports.
• The increasing demand for stylish and comfortable swimwear.
• The rising disposable income of consumers.
• The growing awareness of the importance of sun protection.

Market Segmentation: Swimwear Analysis

Material:

• Polyester/Nylon
• Spandex

End-user:

• Men
• Women
• Kids

Distribution Channel:

• Online
• Offline

Leading Players in the Swimwear Market

• Haddow Group Plc (U.K.)
• Pentland Group PLC (U.K.)
• Swimwear Anywhere Inc. (U.S.)
• Adidas AG (Germany)
• Puma SE (Germany)
• LVMH Moët Hennessy Louis Vuitton (France)
• Nike Inc. (U.S.)
• Boardriders, Inc. (U.S.)
• Arena Italia S.p.A. (Italy)
• Gap Inc. (U.S.)

Significant developments in Swimwear Sector

• June 2023: Skims, an American clothing brand, launched two lines of swimsuit collection featuring Kim Kardashian in its campaign programs.
• March 2023: JCPenney, a popular American fashion store, collaborated with Sports Illustrated (SI), a famous U.S.-based lifestyle brand, to launch a range of swimsuit collections suitable for both men and women, featuring ‘beach-to-street’ styles for consumers.
• September 2022: The Summer House, an Indian fashion brand, launched its new swimsuit collection, ‘New Swim,’ perfect for Indian consumers and made with ECONYL textile materials.
• December 2021: Petty-boil, a U.S.-based swimwear company, launched a range of new swimwear collections, named ‘The Cheeky Collection’ manufactured with high-quality materials.
• July 2021: Oh Polly, an online women’s shopping platform, launched its new swimwear brand ‘Neena Swim’ during the Miami Swim Week.

Comprehensive Coverage Swimwear Market Report

Regional Insight

The global swimwear market is segmented into North America, Europe, Asia-Pacific, and Rest of the World. North America is the largest market for swimwear, followed by Europe. The Asia-Pacific region is expected to be the fastest-growing market for swimwear over the next few years.

Consumer Side Analysis

The consumers of swimwear are predominantly women, followed by men and children. Women are more likely to purchase swimwear than men, as they have a wider range of styles and options to choose from. Children are also a significant consumer group for swimwear, as they need swimwear for swimming lessons, water sports, and other activities.

DROCs

• Driving Forces of Growth
  • Growing popularity of water sports and beach tourism
  • Increasing demand for stylish, functional, and comfortable swimwear
  • Rising disposable income of consumers in emerging markets
  • Growing awareness of the importance of sun protection
• Restraints
  • Fluctuating raw material prices
  • Intense competition from low-cost manufacturers
  • Seasonality of the swimwear market
  • Cultural and religious restrictions on certain swimwear styles
• Opportunities
  • Growing demand for sustainable and eco-friendly swimwear
  • Increasing popularity of swimwear with built-in technology (e.g., fitness trackers)
  • Emergence of new swimwear brands targeting niche markets (e.g., plus-size, modest swimwear)
  • Expansion of online swimwear sales channels
• Challenges
  • Intense competition from both established brands and emerging start-ups
  • Rapidly changing fashion trends and consumer preferences
  • Supply chain disruptions and production delays
  • Counterfeiting and intellectual property infringement

Acqui-Merger

In recent years, there have been a number of acquisitions and mergers in the swimwear market. For example, in 2019, LVMH acquired the swimwear brand Eres. In 2018, Nike acquired the swimwear brand Hurley. These acquisitions and mergers are a sign of the growing consolidation in the swimwear market.