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report thumbnailShampoo Bar Market

Shampoo Bar Market 2025 to Grow at 5.3 CAGR with 10.07 USD Billion  Market Size: Analysis and Forecasts 2033

Shampoo Bar Market by Hair Type (Normal, Dry, Oily, Others), by By Hair Type (Normal, Dry, Oily, Others) Forecast 2026-2034

Jun 19 2025

Base Year: 2025

180 Pages

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Shampoo Bar Market 2025 to Grow at 5.3 CAGR with 10.07 USD Billion  Market Size: Analysis and Forecasts 2033

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Shampoo Bar Market 2025 to Grow at 5.3 CAGR with 10.07 USD Billion  Market Size: Analysis and Forecasts 2033


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Key Insights

The Shampoo Bar Market size was valued at USD 10.07 USD Billion in 2023 and is projected to reach USD 14.46 USD Billion by 2032, exhibiting a CAGR of 5.3 % during the forecast period. A shampoo bar is an effective solid shampoo produced without using plastic bottles and is environmentally friendly. These bars are available in different formulations for various types of hair like repairing bars for dry hair, invigorating bars for fine hair and exfoliation bars for oily hair. Advantages of the shampoo bar include natural ingredients, free from chemicals, and easy to carry in travels. They contain important ingredients like essential oils, shea butter, and herbs that healthy the scalp. It is a versatile product meaning that one may use it daily and on all hair types. All that one needs is to soak the hair, take the bar rub it gently between the palms and then apply it to the scalp. The benefits of using shampoo bars are numerous: use no plastic either, have a longer shelf life than liquid shampoos, and have simple packaging that is also biodegradable. Furthermore, they come in a compact concentrated formula that is much favourable and effective in cleaning and caring for hair that requires less water and space hence a better option for those who care for the environment.

Shampoo Bar Market Research Report - Market Overview and Key Insights

Shampoo Bar Market Market Size (In Million)

7.5M
6.0M
4.5M
3.0M
1.5M
0
2.600 M
2023
3.200 M
2024
3.900 M
2025
4.700 M
2026
5.600 M
2027
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Shampoo Bar Trends

  • Growing demand for sustainable and eco-friendly products
  • Increasing awareness about the harmful effects of plastic packaging
  • Rise in travel and adventure tourism, leading to the need for compact and convenient hair care products
Shampoo Bar Market Market Size and Forecast (2024-2030)

Shampoo Bar Market Company Market Share

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Driving Forces: What's Propelling the Shampoo Bar Market

  • Environmental concerns: Shampoo bars are perceived as more environmentally friendly than liquid shampoos, as they reduce plastic waste and carbon emissions.
  • Convenience factor: Shampoo bars are lightweight, portable, and easy to use, making them ideal for travelers and adventurers.
  • Perceived natural ingredients: Shampoo bars often contain natural ingredients that are perceived as gentle and beneficial for hair and scalp health.

Challenges and Restraints in the Shampoo Bar Market

  • Limited product availability: Shampoo bars are not as widely available as liquid shampoos, making it difficult for consumers to find them in stores.
  • Transition to solid format: Consumers may be hesitant to switch from liquid shampoos to shampoo bars due to concerns about effectiveness, lather, and ease of use.

Emerging Trends in Shampoo Bar

  • Customization and personalization: Companies are offering shampoo bars tailored to specific hair types and needs, with ingredients such as shea butter, coconut oil, and essential oils.
  • Multipurpose products: Some shampoo bars are designed to cleanse both hair and body, providing a convenient and space-saving option for travelers.
  • Novel packaging: Shampoo bars are now available in innovative packaging, such as reusable tins and compostable wrappers.

Growth Catalysts in the Shampoo Bar Industry

  • Government initiatives: Governments are implementing regulations to reduce plastic consumption, creating opportunities for shampoo bar manufacturers.
  • Celebrity endorsements: Influencers and celebrities are promoting shampoo bars, increasing awareness and driving demand.
  • Product innovation: Companies are constantly developing new and improved shampoo bars with enhanced formulas and fragrances.

Market Segmentation: Shampoo Bar Analysis

By Hair Type

  • Normal
  • Dry
  • Oily
  • Others

By Distribution Channel

  • Online
  • Offline

Leading Players in the Shampoo Bar Market

  • LUSH (U.K.) 
  • L'Oréal S.A. (France) 
  • The Procter & Gamble Company (U.S.) 
  • Grüum Europe Ltd. (U.K.) 
  • HiBAR (U.S.) 
  • Carol's Daughter (U.S.) 
  • Ethique, Inc. (New Zealand) 
  • Davines International (Italy) 
  • Shiseido Co. Ltd. (Japan) 
  • L'Occitane Groupe S.A. (France) 

Significant developments in the Shampoo Bar Sector

  • June 2022: The Procter & Gamble Company launched shampoo and conditioner bars under its Head & Shoulders, Pantene, and Herbal Essences brands.
  • July 2021: DeBelle Lifestyle Pvt. Ltd. launched DeBelle bar shampoo in India.
  • May 2021: Davines International launched a range of shampoo bars for American spa customers.
  • May 2021: L'Occitane Groupe S.A. launched a line of sustainable shampoo bars in the European market.
  • January 2021: Everist launched waterless shampoo conditioners and bars in Canada.

Comprehensive Coverage Shampoo Bar Market Report

This comprehensive report provides a detailed analysis of the global shampoo bar market, offering in-depth insights into its current state and future trajectory. The research encompasses a wide range of crucial aspects, providing stakeholders with a holistic understanding of this dynamic market.

  • Market Sizing and Growth Projections: Detailed analysis of historical market data and precise forecasts for future growth, considering various factors influencing market expansion.
  • Key Industry Trends and Drivers: Identification and examination of the primary forces shaping market dynamics, including consumer preferences, technological advancements, and regulatory changes.
  • Competitive Landscape and Market Share Analysis: A thorough assessment of the competitive landscape, including profiles of key players, their market strategies, and their respective market shares. This section identifies opportunities and challenges for competitors.
  • Segmentation Analysis and Growth Opportunities: Granular segmentation analysis based on product type, distribution channel, and geography, revealing high-growth segments and lucrative opportunities for market participants.
  • Challenges and Restraints Affecting the Market: An objective evaluation of the hurdles and obstacles hindering market growth, including raw material costs, supply chain disruptions, and consumer perceptions.
  • Emerging Trends and Future Prospects: Exploration of emerging trends such as sustainable sourcing, innovative formulations, and personalized products, providing a forward-looking perspective on future market developments.

Regional Insight

The global shampoo bar market is geographically segmented into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. Currently, Europe and North America represent the largest market shares, fueled by strong consumer demand for eco-conscious and sustainable personal care options. These regions benefit from established environmental awareness and higher disposable incomes. However, the Asia Pacific region is poised for significant growth in the coming years. This growth is driven by factors such as a rising middle class with increased disposable income, a growing awareness of the environmental impact of traditional shampoos, and a steadily increasing understanding of the benefits of natural and sustainable hair care products offered by shampoo bars. The report provides detailed regional breakdowns, highlighting unique market dynamics and growth potential in each region.

Shampoo Bar Market Market Share by Region - Global Geographic Distribution

Shampoo Bar Market Regional Market Share

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Consumer Side Analysis

Consumers are increasingly opting for shampoo bars due to their perceived sustainability, convenience, and perceived natural ingredients. However, some consumers may still be hesitant to switch due to concerns about effectiveness and ease of use.

DROCs

The market is consolidated, with a few key players holding a significant share. Top companies are investing in product innovation, distribution expansion, and marketing campaigns to gain market share.

Acqui-Merger

There have been several acquisitions and mergers in the shampoo bar market in recent years. In 2022, Unilever acquired the UK-based shampoo bar manufacturer, Ethique, Inc. This acquisition is expected to strengthen Unilever's position in the sustainable hair care market.

Geographic Coverage of Shampoo Bar Market

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Shampoo Bar Market REPORT HIGHLIGHTS

AspectsDetails
Study Period 2020-2034
Base Year 2025
Estimated Year 2026
Forecast Period2026-2034
Historical Period2020-2025
Growth RateCAGR of 5.3% from 2020-2034
Segmentation
    • By Hair Type
      • Normal
      • Dry
      • Oily
      • Others
  • By Geography
    • By Hair Type
      • Normal
      • Dry
      • Oily
      • Others

Table of Contents

  1. 1. Introduction
    • 1.1. Research Scope
    • 1.2. Market Segmentation
    • 1.3. Research Methodology
    • 1.4. Definitions and Assumptions
  2. 2. Executive Summary
    • 2.1. Introduction
  3. 3. Market Dynamics
    • 3.1. Introduction
      • 3.2. Market Drivers
        • 3.2.1. Growing Demand for Bath Towels from End-use Industries to Propel the Market Growth
      • 3.3. Market Restrains
        • 3.3.1. Availability of Alternative Products to Hamper Market Growth
      • 3.4. Market Trends
        • 3.4.1. Launch of Vegan Cosmetic Product Lines by Celebrities to Augment Market Progress
  4. 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  5. 5. Global Shampoo Bar Market Analysis, Insights and Forecast, 2020-2032
    • 5.1. Market Analysis, Insights and Forecast - by Hair Type
      • 5.1.1. Normal
      • 5.1.2. Dry
      • 5.1.3. Oily
      • 5.1.4. Others
    • 5.2. Market Analysis, Insights and Forecast - by Region
      • 5.2.1. By Hair Type
  6. 6. Competitive Analysis
    • 6.1. Global Market Share Analysis 2025
      • 6.2. Company Profiles
        • 6.2.1 LUSH (U.K.)
          • 6.2.1.1. Overview
          • 6.2.1.2. Products
          • 6.2.1.3. SWOT Analysis
          • 6.2.1.4. Recent Developments
          • 6.2.1.5. Financials (Based on Availability)
        • 6.2.2 L’Oréal S.A. (France)
          • 6.2.2.1. Overview
          • 6.2.2.2. Products
          • 6.2.2.3. SWOT Analysis
          • 6.2.2.4. Recent Developments
          • 6.2.2.5. Financials (Based on Availability)
        • 6.2.3 The Procter & Gamble Company (U.S.)
          • 6.2.3.1. Overview
          • 6.2.3.2. Products
          • 6.2.3.3. SWOT Analysis
          • 6.2.3.4. Recent Developments
          • 6.2.3.5. Financials (Based on Availability)
        • 6.2.4 Grüum Europe Ltd. (U.K.)
          • 6.2.4.1. Overview
          • 6.2.4.2. Products
          • 6.2.4.3. SWOT Analysis
          • 6.2.4.4. Recent Developments
          • 6.2.4.5. Financials (Based on Availability)
        • 6.2.5 HiBAR (U.S.)
          • 6.2.5.1. Overview
          • 6.2.5.2. Products
          • 6.2.5.3. SWOT Analysis
          • 6.2.5.4. Recent Developments
          • 6.2.5.5. Financials (Based on Availability)
        • 6.2.6 Carol's Daughter (U.S.)
          • 6.2.6.1. Overview
          • 6.2.6.2. Products
          • 6.2.6.3. SWOT Analysis
          • 6.2.6.4. Recent Developments
          • 6.2.6.5. Financials (Based on Availability)
        • 6.2.7 Ethique Inc. (New Zealand)
          • 6.2.7.1. Overview
          • 6.2.7.2. Products
          • 6.2.7.3. SWOT Analysis
          • 6.2.7.4. Recent Developments
          • 6.2.7.5. Financials (Based on Availability)
        • 6.2.8 Davines International (Italy)
          • 6.2.8.1. Overview
          • 6.2.8.2. Products
          • 6.2.8.3. SWOT Analysis
          • 6.2.8.4. Recent Developments
          • 6.2.8.5. Financials (Based on Availability)
        • 6.2.9 Shiseido Co. Ltd. (Japan)
          • 6.2.9.1. Overview
          • 6.2.9.2. Products
          • 6.2.9.3. SWOT Analysis
          • 6.2.9.4. Recent Developments
          • 6.2.9.5. Financials (Based on Availability)
        • 6.2.10 L'Occitane Groupe S.A. (France)
          • 6.2.10.1. Overview
          • 6.2.10.2. Products
          • 6.2.10.3. SWOT Analysis
          • 6.2.10.4. Recent Developments
          • 6.2.10.5. Financials (Based on Availability)

List of Figures

  1. Figure 1: Global Shampoo Bar Market Revenue Breakdown (USD Billion, %) by Region 2025 & 2033
  2. Figure 2: Global Shampoo Bar Market Volume Breakdown (K Units, %) by Region 2025 & 2033
  3. Figure 3: By Hair Type Shampoo Bar Market Revenue (USD Billion), by Hair Type 2025 & 2033
  4. Figure 4: By Hair Type Shampoo Bar Market Volume (K Units), by Hair Type 2025 & 2033
  5. Figure 5: By Hair Type Shampoo Bar Market Revenue Share (%), by Hair Type 2025 & 2033
  6. Figure 6: By Hair Type Shampoo Bar Market Volume Share (%), by Hair Type 2025 & 2033
  7. Figure 7: By Hair Type Shampoo Bar Market Revenue (USD Billion), by Country 2025 & 2033
  8. Figure 8: By Hair Type Shampoo Bar Market Volume (K Units), by Country 2025 & 2033
  9. Figure 9: By Hair Type Shampoo Bar Market Revenue Share (%), by Country 2025 & 2033
  10. Figure 10: By Hair Type Shampoo Bar Market Volume Share (%), by Country 2025 & 2033

List of Tables

  1. Table 1: Global Shampoo Bar Market Revenue USD Billion Forecast, by Hair Type 2020 & 2033
  2. Table 2: Global Shampoo Bar Market Volume K Units Forecast, by Hair Type 2020 & 2033
  3. Table 3: Global Shampoo Bar Market Revenue USD Billion Forecast, by Region 2020 & 2033
  4. Table 4: Global Shampoo Bar Market Volume K Units Forecast, by Region 2020 & 2033
  5. Table 5: Global Shampoo Bar Market Revenue USD Billion Forecast, by Hair Type 2020 & 2033
  6. Table 6: Global Shampoo Bar Market Volume K Units Forecast, by Hair Type 2020 & 2033
  7. Table 7: Global Shampoo Bar Market Revenue USD Billion Forecast, by Country 2020 & 2033
  8. Table 8: Global Shampoo Bar Market Volume K Units Forecast, by Country 2020 & 2033
  9. Table 9: Normal Shampoo Bar Market Revenue (USD Billion) Forecast, by Application 2020 & 2033
  10. Table 10: Normal Shampoo Bar Market Volume (K Units) Forecast, by Application 2020 & 2033
  11. Table 11: Dry Shampoo Bar Market Revenue (USD Billion) Forecast, by Application 2020 & 2033
  12. Table 12: Dry Shampoo Bar Market Volume (K Units) Forecast, by Application 2020 & 2033
  13. Table 13: Oily Shampoo Bar Market Revenue (USD Billion) Forecast, by Application 2020 & 2033
  14. Table 14: Oily Shampoo Bar Market Volume (K Units) Forecast, by Application 2020 & 2033
  15. Table 15: Others Shampoo Bar Market Revenue (USD Billion) Forecast, by Application 2020 & 2033
  16. Table 16: Others Shampoo Bar Market Volume (K Units) Forecast, by Application 2020 & 2033

Methodology

Step 1 - Identification of Relevant Samples Size from Population Database

Step Chart
Bar Chart
Method Chart

Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Approach Chart
Top-down and bottom-up approaches are used to validate the global market size and estimate the market size for manufactures, regional segments, product, and application.

Note*: In applicable scenarios

Step 3 - Data Sources

Primary Research

  • Web Analytics
  • Survey Reports
  • Research Institute
  • Latest Research Reports
  • Opinion Leaders

Secondary Research

  • Annual Reports
  • White Paper
  • Latest Press Release
  • Industry Association
  • Paid Database
  • Investor Presentations
Analyst Chart

Step 4 - Data Triangulation

Involves using different sources of information in order to increase the validity of a study

These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.

Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.

During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence

Additionally, after gathering mixed and scattered data from a wide range of sources, data is triangulated and correlated to come up with estimated figures which are further validated through primary mediums or industry experts, opinion leaders.

Frequently Asked Questions

1. What is the projected Compound Annual Growth Rate (CAGR) of the Shampoo Bar Market?

The projected CAGR is approximately 5.3%.

2. Which companies are prominent players in the Shampoo Bar Market?

Key companies in the market include LUSH (U.K.), L’Oréal S.A. (France), The Procter & Gamble Company (U.S.), Grüum Europe Ltd. (U.K.), HiBAR (U.S.), Carol's Daughter (U.S.), Ethique, Inc. (New Zealand), Davines International (Italy), Shiseido Co. Ltd. (Japan), L'Occitane Groupe S.A. (France).

3. What are the main segments of the Shampoo Bar Market?

The market segments include Hair Type.

4. Can you provide details about the market size?

The market size is estimated to be USD 10.07 USD Billion as of 2022.

5. What are some drivers contributing to market growth?

Growing Demand for Bath Towels from End-use Industries to Propel the Market Growth.

6. What are the notable trends driving market growth?

Launch of Vegan Cosmetic Product Lines by Celebrities to Augment Market Progress.

7. Are there any restraints impacting market growth?

Availability of Alternative Products to Hamper Market Growth.

8. Can you provide examples of recent developments in the market?

June 2022: The Procter & Gamble Company launched shampoo and conditioner bars under its Head & Shoulders, Pantene, and Herbal Essences brands. These products are available for European households.

9. What pricing options are available for accessing the report?

Pricing options include single-user, multi-user, and enterprise licenses priced at USD 2850, USD 3850, and USD 4850 respectively.

10. Is the market size provided in terms of value or volume?

The market size is provided in terms of value, measured in USD Billion and volume, measured in K Units.

11. Are there any specific market keywords associated with the report?

Yes, the market keyword associated with the report is "Shampoo Bar Market," which aids in identifying and referencing the specific market segment covered.

12. How do I determine which pricing option suits my needs best?

The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.

13. Are there any additional resources or data provided in the Shampoo Bar Market report?

While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.

14. How can I stay updated on further developments or reports in the Shampoo Bar Market?

To stay informed about further developments, trends, and reports in the Shampoo Bar Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.