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report thumbnailNorth America Skincare Market

North America Skincare Market Charting Growth Trajectories: Analysis and Forecasts 2025-2033

North America Skincare Market by Product (Creams, Lotions, Powders, Sprays, Others), by Forecast 2026-2034

Jun 20 2025

Base Year: 2025

150 Pages

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North America Skincare Market Charting Growth Trajectories: Analysis and Forecasts 2025-2033

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North America Skincare Market Charting Growth Trajectories: Analysis and Forecasts 2025-2033


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Key Insights

The North America Skincare Market size was valued at USD 104.24 USD billion in 2023 and is projected to reach USD 166.29 USD billion by 2032, exhibiting a CAGR of 6.9 % during the forecast period. The process of taking care of the skin by maintaining its health and keeping it looking great is referred to as skin care. It is used to cleanse, moisturize, protect from harmful UV rays as well as treat various imperfections such as acne and signs of aging. Skincare has different types including basic multi-step daily routines, treatments that target specific skin issues or professional services like chemical peels and laser therapy. It is common that self-made skincare products will have several types of cleanser, moisturizer, serums or sunscreen. Here in North America, the present skincare trend is based on natural and organic components, sustainability, as well as personalized routines that address the nature of skin, skin type, and skin concerns. Moreover, one notes a continued development of the use of high technologies, for example, LED light therapy or individual cosmetic devices added to the home regimen with the purpose of greater effectiveness.

North America Skincare Market Research Report - Market Overview and Key Insights

North America Skincare Market Market Size (In Million)

30.0M
20.0M
10.0M
0
16.90 M
2020
18.20 M
2021
19.60 M
2022
21.10 M
2023
22.80 M
2024
24.60 M
2025
26.50 M
2026
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North America Skincare Trends

  • Growing awareness of skincare benefits
  • Increasing demand for personalized skincare solutions
  • Rise of e-commerce and online skincare sales
  • Innovations in skincare ingredients and technologies
  • Growing trend of clean and sustainable beauty
North America Skincare Market Market Size and Forecast (2024-2030)

North America Skincare Market Company Market Share

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Driving Forces: What's Propelling the North America Skincare Market

  • Increased Disposable Income and Consumer Spending: The rise in disposable income across North America fuels demand for premium and luxury skincare products, driving market expansion beyond basic necessities. This includes a willingness to invest in advanced treatments and specialized routines.
  • Aging Population and Anti-Aging Focus: The significant and growing aging population in North America creates a substantial demand for anti-aging skincare products and treatments. This fuels innovation in ingredients and technologies focused on wrinkle reduction, skin rejuvenation, and maintaining youthful appearance.
  • Rising Health Consciousness and Preventative Skincare: Consumers are increasingly proactive about their health, recognizing skincare's vital role in overall well-being. This shift emphasizes preventative skincare routines, leading to greater adoption of sunscreens, antioxidants, and products addressing specific skin concerns early on.
  • The Power of Social Media and Influencer Marketing: Social media platforms and celebrity endorsements significantly influence consumer purchasing decisions. This creates a highly visible and dynamic market, with trends and product launches rapidly impacting consumer behavior and driving demand for innovative and trending skincare solutions.
  • Growing Demand for Natural and Organic Products: Consumers are increasingly seeking natural and organic skincare options, driven by concerns about the potential harmful effects of synthetic ingredients. This trend fuels the growth of brands focusing on sustainable sourcing and eco-friendly formulations.

Challenges and Restraints in North America Skincare Market

  • Competition from mass market brands: Drugstore and department store skincare brands offer affordable options, catering to consumers seeking cost-effective solutions.
  • Cluttered marketplace: The market is saturated with a vast array of skincare brands and products, creating a highly competitive landscape where brands struggle to differentiate themselves and capture market share.
  • Counterfeit and low-quality products: Unscrupulous manufacturers and distributors have infiltrated the skincare market with counterfeit and substandard products that undermine consumer trust and damage the reputation of reputable brands.
  • Regulatory complexities: Stringent regulatory requirements and varying standards across different regions within North America pose challenges for skincare companies seeking to expand their market reach.

Emerging Trends in North America Skincare

  • Personalization: Consumers are looking for skincare products tailored to their unique skin types and concerns.
  • Clean beauty: There is a growing demand for skincare products made from natural and organic ingredients.
  • Technology advancements: New technologies, such as artificial intelligence and augmented reality, are being used to enhance the skincare experience.

Growth Catalysts in North America Skincare Industry

  • Government initiatives: Governments are promoting the use of skincare products through public health campaigns.
  • Research and development: Cosmetic companies are investing in research and development to create innovative skincare products.
  • Targeted marketing: Skincare brands are using targeted marketing campaigns to reach specific consumer demographics.

Market Segmentation: North America Skincare Analysis

Product:

  • Creams
  • Lotions
  • Powders
  • Sprays
  • Others

Leading Players in the North America Skincare Market

  • L'Oréal S.A. (France)
  • Unilever Plc. (U.K.)
  • The Procter & Gamble Co. (U.S.)
  • Shiseido Co., Ltd. (Japan)
  • Coty Inc. (U.S.)
  • Beiersdorf AG (Germany)
  • Galderma S.A. (Switzerland)
  • Kao Corporation (Japan)
  • Laboratoires Pierre Fabre (France)
  • Johnson & Johnson Services, Inc. (U.S.)

Significant developments in North America Skincare Sector

  • Coty Inc. acquires Wella Company in 2020.
  • Shiseido acquires Drunk Elephant in 2019.
  • The Procter & Gamble Co. launches Olay Regenerist in 2021.

Comprehensive Coverage North America Skincare Market Report

The report provides a comprehensive analysis of the North America skincare market, including:

  • Market size and growth forecasts
  • Industry trends and drivers
  • Competitive landscape and market share analysis
  • Regional insights
  • Consumer behavior analysis
  • DROCs (Drivers, Restraints, Opportunities, Challenges)
  • Acqui-Merger analysis

Regional Insight

  • United States: The United States remains the dominant force in the North American skincare market, boasting the largest consumer base and a robust, well-established industry. Its diverse population and high concentration of innovative skincare brands contribute to its market leadership.
  • Canada: Canada showcases a strong and growing skincare market, characterized by a significant demand for premium and natural products. Consumers are increasingly informed about skincare trends, creating a receptive market for both established and emerging brands.
  • Mexico: Mexico presents a dynamic and emerging market with considerable growth potential. Rising consumer awareness of skincare benefits and increased accessibility to diverse products are key drivers of expansion in this region. The affordability factor plays a significant role in shaping product choices and market trends.
North America Skincare Market Market Share by Region - Global Geographic Distribution

North America Skincare Market Regional Market Share

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Consumer Side Analysis

  • Age group
  • Gender
  • Income level
  • Skin type
  • Lifestyle

DROCs

Drivers: Increasing disposable income, aging population, rising health consciousness, social media influence.

Restraints: Competition from mass market brands, cluttered marketplace, counterfeit products.

Opportunities: Personalization, clean beauty, technology advancements.

Challenges: Demonstrating product efficacy, maintaining brand loyalty in a crowded market.

Acqui-Merger

  • Coty Inc. acquired Wella Company in 2020.
  • Shiseido acquired Drunk Elephant in 2019.

Geographic Coverage of North America Skincare Market

Higher Coverage
Lower Coverage
No Coverage

North America Skincare Market REPORT HIGHLIGHTS

AspectsDetails
Study Period 2020-2034
Base Year 2025
Estimated Year 2026
Forecast Period2026-2034
Historical Period2020-2025
Growth RateCAGR of 6.9% from 2020-2034
Segmentation
    • By Product
      • Creams
      • Lotions
      • Powders
      • Sprays
      • Others
  • By Geography

Table of Contents

  1. 1. Introduction
    • 1.1. Research Scope
    • 1.2. Market Segmentation
    • 1.3. Research Methodology
    • 1.4. Definitions and Assumptions
  2. 2. Executive Summary
    • 2.1. Introduction
  3. 3. Market Dynamics
    • 3.1. Introduction
      • 3.2. Market Drivers
        • 3.2.1. Growing Demand for Bath Towels from End-use Industries to Propel the Market Growth
      • 3.3. Market Restrains
      • 3.4. Market Trends
        • 3.4.1. Dental Spas to Add Impetus to Industry Growth
  4. 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  5. 5. North America Skincare Market Analysis, Insights and Forecast, 2020-2032
    • 5.1. Market Analysis, Insights and Forecast - by Product
      • 5.1.1. Creams
      • 5.1.2. Lotions
      • 5.1.3. Powders
      • 5.1.4. Sprays
      • 5.1.5. Others
    • 5.2. Market Analysis, Insights and Forecast - by Region
      • 5.2.1.
  6. 6. Competitive Analysis
    • 6.1. Market Share Analysis 2025
      • 6.2. Company Profiles
        • 6.2.1 L’Oréal S.A. (France)
          • 6.2.1.1. Overview
          • 6.2.1.2. Products
          • 6.2.1.3. SWOT Analysis
          • 6.2.1.4. Recent Developments
          • 6.2.1.5. Financials (Based on Availability)
        • 6.2.2 Unilever Plc. (U.K.)
          • 6.2.2.1. Overview
          • 6.2.2.2. Products
          • 6.2.2.3. SWOT Analysis
          • 6.2.2.4. Recent Developments
          • 6.2.2.5. Financials (Based on Availability)
        • 6.2.3 The Procter & Gamble Co. (U.S.)
          • 6.2.3.1. Overview
          • 6.2.3.2. Products
          • 6.2.3.3. SWOT Analysis
          • 6.2.3.4. Recent Developments
          • 6.2.3.5. Financials (Based on Availability)
        • 6.2.4 Shiseido Co. Ltd. (Japan)
          • 6.2.4.1. Overview
          • 6.2.4.2. Products
          • 6.2.4.3. SWOT Analysis
          • 6.2.4.4. Recent Developments
          • 6.2.4.5. Financials (Based on Availability)
        • 6.2.5 Coty Inc. (U.S.)
          • 6.2.5.1. Overview
          • 6.2.5.2. Products
          • 6.2.5.3. SWOT Analysis
          • 6.2.5.4. Recent Developments
          • 6.2.5.5. Financials (Based on Availability)
        • 6.2.6 Beiersdorf AG (Germany)
          • 6.2.6.1. Overview
          • 6.2.6.2. Products
          • 6.2.6.3. SWOT Analysis
          • 6.2.6.4. Recent Developments
          • 6.2.6.5. Financials (Based on Availability)
        • 6.2.7 Galderma S.A. (Switzerland)
          • 6.2.7.1. Overview
          • 6.2.7.2. Products
          • 6.2.7.3. SWOT Analysis
          • 6.2.7.4. Recent Developments
          • 6.2.7.5. Financials (Based on Availability)
        • 6.2.8 Kao Corporation (Japan)
          • 6.2.8.1. Overview
          • 6.2.8.2. Products
          • 6.2.8.3. SWOT Analysis
          • 6.2.8.4. Recent Developments
          • 6.2.8.5. Financials (Based on Availability)
        • 6.2.9 Laboratoires Pierre Fabre (France)
          • 6.2.9.1. Overview
          • 6.2.9.2. Products
          • 6.2.9.3. SWOT Analysis
          • 6.2.9.4. Recent Developments
          • 6.2.9.5. Financials (Based on Availability)
        • 6.2.10 Johnson & Johnson Services Inc. (U.S.)
          • 6.2.10.1. Overview
          • 6.2.10.2. Products
          • 6.2.10.3. SWOT Analysis
          • 6.2.10.4. Recent Developments
          • 6.2.10.5. Financials (Based on Availability)

List of Figures

  1. Figure 1: North America Skincare Market Revenue Breakdown (USD billion, %) by Product 2025 & 2033
  2. Figure 2: North America Skincare Market Share (%) by Company 2025

List of Tables

  1. Table 1: North America Skincare Market Revenue USD billion Forecast, by Product 2020 & 2033
  2. Table 2: North America Skincare Market Revenue USD billion Forecast, by Region 2020 & 2033
  3. Table 3: North America Skincare Market Revenue USD billion Forecast, by Product 2020 & 2033
  4. Table 4: North America Skincare Market Revenue USD billion Forecast, by Country 2020 & 2033

Methodology

Step 1 - Identification of Relevant Samples Size from Population Database

Step Chart
Bar Chart
Method Chart

Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Approach Chart
Top-down and bottom-up approaches are used to validate the global market size and estimate the market size for manufactures, regional segments, product, and application.

Note*: In applicable scenarios

Step 3 - Data Sources

Primary Research

  • Web Analytics
  • Survey Reports
  • Research Institute
  • Latest Research Reports
  • Opinion Leaders

Secondary Research

  • Annual Reports
  • White Paper
  • Latest Press Release
  • Industry Association
  • Paid Database
  • Investor Presentations
Analyst Chart

Step 4 - Data Triangulation

Involves using different sources of information in order to increase the validity of a study

These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.

Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.

During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence

Additionally, after gathering mixed and scattered data from a wide range of sources, data is triangulated and correlated to come up with estimated figures which are further validated through primary mediums or industry experts, opinion leaders.

Frequently Asked Questions

1. What is the projected Compound Annual Growth Rate (CAGR) of the North America Skincare Market?

The projected CAGR is approximately 6.9%.

2. Which companies are prominent players in the North America Skincare Market?

Key companies in the market include L’Oréal S.A. (France), Unilever Plc. (U.K.), The Procter & Gamble Co. (U.S.), Shiseido Co., Ltd. (Japan), Coty Inc. (U.S.), Beiersdorf AG (Germany), Galderma S.A. (Switzerland), Kao Corporation (Japan), Laboratoires Pierre Fabre (France), Johnson & Johnson Services, Inc. (U.S.).

3. What are the main segments of the North America Skincare Market?

The market segments include Product.

4. Can you provide details about the market size?

The market size is estimated to be USD 104.24 USD billion as of 2022.

5. What are some drivers contributing to market growth?

Growing Demand for Bath Towels from End-use Industries to Propel the Market Growth.

6. What are the notable trends driving market growth?

Dental Spas to Add Impetus to Industry Growth.

7. Are there any restraints impacting market growth?

N/A

8. Can you provide examples of recent developments in the market?

N/A

9. What pricing options are available for accessing the report?

Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3850, USD 4850, and USD 5850 respectively.

10. Is the market size provided in terms of value or volume?

The market size is provided in terms of value, measured in USD billion.

11. Are there any specific market keywords associated with the report?

Yes, the market keyword associated with the report is "North America Skincare Market," which aids in identifying and referencing the specific market segment covered.

12. How do I determine which pricing option suits my needs best?

The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.

13. Are there any additional resources or data provided in the North America Skincare Market report?

While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.

14. How can I stay updated on further developments or reports in the North America Skincare Market?

To stay informed about further developments, trends, and reports in the North America Skincare Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.