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Location Based Marketing Services 2025-2033 Overview: Trends, Competitor Dynamics, and Opportunities
Location Based Marketing Services by Type (Banner Display/Pop ups, Video, Search Result, E-mail and Message, Social Media Content, Voice Calling), by Application (Retail, Hospitality, Healthcare, BFSI, Education, Technology and Media, Transportation and Logistics, Automotive, Others), by North America (United States, Canada, Mexico), by South America (Brazil, Argentina, Rest of South America), by Europe (United Kingdom, Germany, France, Italy, Spain, Russia, Benelux, Nordics, Rest of Europe), by Middle East & Africa (Turkey, Israel, GCC, North Africa, South Africa, Rest of Middle East & Africa), by Asia Pacific (China, India, Japan, South Korea, ASEAN, Oceania, Rest of Asia Pacific) Forecast 2026-2034
Base Year: 2025
90 Pages
Location Based Marketing Services 2025-2033 Overview: Trends, Competitor Dynamics, and Opportunities
Location Based Marketing Services 2025-2033 Overview: Trends, Competitor Dynamics, and Opportunities
The market for Location Based Marketing Services is projected to reach a value of $139,960 million by 2033, expanding at a CAGR of XX% during the forecast period (2025-2033). The growing adoption of smartphones and the increasing popularity of location-based services are driving the market growth.
Location Based Marketing Services Market Size (In Million)
150.0M
100.0M
50.0M
0
100.0 M
2020
120.0 M
2021
Key trends in the market include the increasing use of artificial intelligence (AI) and machine learning (ML) to personalize marketing campaigns, the growing popularity of augmented reality (AR) and virtual reality (VR) for location-based experiences, and the increasing adoption of location-based marketing services by small and medium-sized businesses. The market is segmented by type (banner display/pop-ups, video, search result, e-mail and message, social media content, voice calling, application (retail, hospitality, healthcare, BFSI, education, technology and media, transportation and logistics, automotive, others), and region (North America, South America, Europe, Middle East & Africa, Asia Pacific).
Location Based Marketing Services Company Market Share
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Location Based Marketing Services Trends
Location-based marketing (LBM) is a powerful tool that allows businesses to target customers based on their physical location. This type of marketing can be used to drive traffic to stores, promote special offers, and build customer loyalty.
The LBM market is growing rapidly, with a CAGR of 25.1% from 2022 to 2029. This growth is being driven by the increasing adoption of smartphones and the development of new location-based technologies.
Key market insights:
The LBM market is expected to reach a value of $70.81 billion by 2029.
The Asia-Pacific region is the largest market for LBM, accounting for over 40% of the global market share.
The retail sector is the largest user of LBM, accounting for over 30% of the global market share.
The most popular types of LBM are banner display/pop-ups, video, and search results.
Driving Forces: What's Propelling the Location Based Marketing Services
Several factors are driving the growth of the LBM market including:
The increasing adoption of smartphones: Smartphones are the primary device used to access location-based services. The number of smartphone users is expected to reach 7.5 billion by 2025.
The development of new location-based technologies: New technologies such as GPS, Bluetooth, and Wi-Fi are making it easier for businesses to track customer locations.
The growing popularity of social media: Social media platforms such as Facebook and Instagram allow businesses to target customers based on their location.
Challenges and Restraints in Location Based Marketing Services
The LBM market also faces some challenges, including:
Privacy concerns: Consumers are increasingly concerned about the privacy implications of LBM. Businesses need to take steps to protect consumer privacy.
Data accuracy: The accuracy of location-based data can be a challenge. Businesses need to use accurate data sources to ensure that their LBM campaigns are effective.
Cost: LBM can be more expensive than other forms of marketing. Businesses need to carefully consider the cost of LBM before investing in this type of marketing.
Key Region or Country & Segment to Dominate the Market
The Asia-Pacific region is expected to dominate the LBM market throughout the forecast period. This region is home to a large population of smartphone users and is experiencing a rapid growth in the retail sector.
The retail sector is expected to remain the largest user of LBM. This sector is using LBM to drive traffic to stores, promote special offers, and build customer loyalty.
Other key segments that are expected to drive growth in the LBM market include:
Hospitality
Healthcare
Financial services
Education
Technology and media
Transportation and logistics
Automotive
Growth Catalysts in Location Based Marketing Services Industry
Several factors are expected to drive growth in the LBM market in the coming years, including:
The continued adoption of smartphones
The development of new location-based technologies
The growing popularity of social media
The increasing use of LBM by businesses in a variety of industries
Leading Players in the Location Based Marketing Services
Some of the leading players in the LBM market Google [ Groupon [ Groundtruth [ Placecast [ PlaceIQ [ Scanbuy [ Shopkick [ Telenity [
Significant Developments in Location Based Marketing Services Sector
Some of the significant developments in the LBM sector include:
The development of new location-based technologies such as GPS, Bluetooth, and Wi-Fi.
The growing popularity of social media platforms such as Facebook and Instagram.
The increasing use of LBM by businesses in a variety of industries.
The development of new privacy regulations such as the GDPR.
Comprehensive Coverage Location Based Marketing Services Report
This report provides a comprehensive overview of the LBM market. The report includes market size and growth forecasts, key market trends, and profiles of the leading players in the market. The report also provides insights into the challenges and opportunities facing the LBM market.
Location Based Marketing Services Segmentation
1. Type
1.1. Banner Display/Pop ups
1.2. Video
1.3. Search Result
1.4. E-mail and Message
1.5. Social Media Content
1.6. Voice Calling
2. Application
2.1. Retail
2.2. Hospitality
2.3. Healthcare
2.4. BFSI
2.5. Education
2.6. Technology and Media
2.7. Transportation and Logistics
2.8. Automotive
2.9. Others
Location Based Marketing Services Segmentation By Geography
1. North America
1.1. United States
1.2. Canada
1.3. Mexico
2. South America
2.1. Brazil
2.2. Argentina
2.3. Rest of South America
3. Europe
3.1. United Kingdom
3.2. Germany
3.3. France
3.4. Italy
3.5. Spain
3.6. Russia
3.7. Benelux
3.8. Nordics
3.9. Rest of Europe
4. Middle East & Africa
4.1. Turkey
4.2. Israel
4.3. GCC
4.4. North Africa
4.5. South Africa
4.6. Rest of Middle East & Africa
5. Asia Pacific
5.1. China
5.2. India
5.3. Japan
5.4. South Korea
5.5. ASEAN
5.6. Oceania
5.7. Rest of Asia Pacific
Location Based Marketing Services Regional Market Share
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Geographic Coverage of Location Based Marketing Services
Higher Coverage
Lower Coverage
No Coverage
Location Based Marketing Services REPORT HIGHLIGHTS
Aspects
Details
Study Period
2020-2034
Base Year
2025
Estimated Year
2026
Forecast Period
2026-2034
Historical Period
2020-2025
Growth Rate
CAGR of XX% from 2020-2034
Segmentation
By Type
Banner Display/Pop ups
Video
Search Result
E-mail and Message
Social Media Content
Voice Calling
By Application
Retail
Hospitality
Healthcare
BFSI
Education
Technology and Media
Transportation and Logistics
Automotive
Others
By Geography
North America
United States
Canada
Mexico
South America
Brazil
Argentina
Rest of South America
Europe
United Kingdom
Germany
France
Italy
Spain
Russia
Benelux
Nordics
Rest of Europe
Middle East & Africa
Turkey
Israel
GCC
North Africa
South Africa
Rest of Middle East & Africa
Asia Pacific
China
India
Japan
South Korea
ASEAN
Oceania
Rest of Asia Pacific
Table of Contents
1. Introduction
1.1. Research Scope
1.2. Market Segmentation
1.3. Research Methodology
1.4. Definitions and Assumptions
2. Executive Summary
2.1. Introduction
3. Market Dynamics
3.1. Introduction
3.2. Market Drivers
3.3. Market Restrains
3.4. Market Trends
4. Market Factor Analysis
4.1. Porters Five Forces
4.2. Supply/Value Chain
4.3. PESTEL analysis
4.4. Market Entropy
4.5. Patent/Trademark Analysis
5. Global Location Based Marketing Services Analysis, Insights and Forecast, 2020-2032
5.1. Market Analysis, Insights and Forecast - by Type
5.1.1. Banner Display/Pop ups
5.1.2. Video
5.1.3. Search Result
5.1.4. E-mail and Message
5.1.5. Social Media Content
5.1.6. Voice Calling
5.2. Market Analysis, Insights and Forecast - by Application
5.2.1. Retail
5.2.2. Hospitality
5.2.3. Healthcare
5.2.4. BFSI
5.2.5. Education
5.2.6. Technology and Media
5.2.7. Transportation and Logistics
5.2.8. Automotive
5.2.9. Others
5.3. Market Analysis, Insights and Forecast - by Region
5.3.1. North America
5.3.2. South America
5.3.3. Europe
5.3.4. Middle East & Africa
5.3.5. Asia Pacific
6. North America Location Based Marketing Services Analysis, Insights and Forecast, 2020-2032
6.1. Market Analysis, Insights and Forecast - by Type
6.1.1. Banner Display/Pop ups
6.1.2. Video
6.1.3. Search Result
6.1.4. E-mail and Message
6.1.5. Social Media Content
6.1.6. Voice Calling
6.2. Market Analysis, Insights and Forecast - by Application
6.2.1. Retail
6.2.2. Hospitality
6.2.3. Healthcare
6.2.4. BFSI
6.2.5. Education
6.2.6. Technology and Media
6.2.7. Transportation and Logistics
6.2.8. Automotive
6.2.9. Others
7. South America Location Based Marketing Services Analysis, Insights and Forecast, 2020-2032
7.1. Market Analysis, Insights and Forecast - by Type
7.1.1. Banner Display/Pop ups
7.1.2. Video
7.1.3. Search Result
7.1.4. E-mail and Message
7.1.5. Social Media Content
7.1.6. Voice Calling
7.2. Market Analysis, Insights and Forecast - by Application
7.2.1. Retail
7.2.2. Hospitality
7.2.3. Healthcare
7.2.4. BFSI
7.2.5. Education
7.2.6. Technology and Media
7.2.7. Transportation and Logistics
7.2.8. Automotive
7.2.9. Others
8. Europe Location Based Marketing Services Analysis, Insights and Forecast, 2020-2032
8.1. Market Analysis, Insights and Forecast - by Type
8.1.1. Banner Display/Pop ups
8.1.2. Video
8.1.3. Search Result
8.1.4. E-mail and Message
8.1.5. Social Media Content
8.1.6. Voice Calling
8.2. Market Analysis, Insights and Forecast - by Application
8.2.1. Retail
8.2.2. Hospitality
8.2.3. Healthcare
8.2.4. BFSI
8.2.5. Education
8.2.6. Technology and Media
8.2.7. Transportation and Logistics
8.2.8. Automotive
8.2.9. Others
9. Middle East & Africa Location Based Marketing Services Analysis, Insights and Forecast, 2020-2032
9.1. Market Analysis, Insights and Forecast - by Type
9.1.1. Banner Display/Pop ups
9.1.2. Video
9.1.3. Search Result
9.1.4. E-mail and Message
9.1.5. Social Media Content
9.1.6. Voice Calling
9.2. Market Analysis, Insights and Forecast - by Application
9.2.1. Retail
9.2.2. Hospitality
9.2.3. Healthcare
9.2.4. BFSI
9.2.5. Education
9.2.6. Technology and Media
9.2.7. Transportation and Logistics
9.2.8. Automotive
9.2.9. Others
10. Asia Pacific Location Based Marketing Services Analysis, Insights and Forecast, 2020-2032
10.1. Market Analysis, Insights and Forecast - by Type
10.1.1. Banner Display/Pop ups
10.1.2. Video
10.1.3. Search Result
10.1.4. E-mail and Message
10.1.5. Social Media Content
10.1.6. Voice Calling
10.2. Market Analysis, Insights and Forecast - by Application
10.2.1. Retail
10.2.2. Hospitality
10.2.3. Healthcare
10.2.4. BFSI
10.2.5. Education
10.2.6. Technology and Media
10.2.7. Transportation and Logistics
10.2.8. Automotive
10.2.9. Others
11. Competitive Analysis
11.1. Global Market Share Analysis 2025
11.2. Company Profiles
11.2.1 Google
11.2.1.1. Overview
11.2.1.2. Products
11.2.1.3. SWOT Analysis
11.2.1.4. Recent Developments
11.2.1.5. Financials (Based on Availability)
11.2.2 Groupon
11.2.2.1. Overview
11.2.2.2. Products
11.2.2.3. SWOT Analysis
11.2.2.4. Recent Developments
11.2.2.5. Financials (Based on Availability)
11.2.3 Groundtruth
11.2.3.1. Overview
11.2.3.2. Products
11.2.3.3. SWOT Analysis
11.2.3.4. Recent Developments
11.2.3.5. Financials (Based on Availability)
11.2.4 Placecast
11.2.4.1. Overview
11.2.4.2. Products
11.2.4.3. SWOT Analysis
11.2.4.4. Recent Developments
11.2.4.5. Financials (Based on Availability)
11.2.5 PlaceIQ
11.2.5.1. Overview
11.2.5.2. Products
11.2.5.3. SWOT Analysis
11.2.5.4. Recent Developments
11.2.5.5. Financials (Based on Availability)
11.2.6 Scanbuy
11.2.6.1. Overview
11.2.6.2. Products
11.2.6.3. SWOT Analysis
11.2.6.4. Recent Developments
11.2.6.5. Financials (Based on Availability)
11.2.7 Shopkick
11.2.7.1. Overview
11.2.7.2. Products
11.2.7.3. SWOT Analysis
11.2.7.4. Recent Developments
11.2.7.5. Financials (Based on Availability)
11.2.8 Telenity
11.2.8.1. Overview
11.2.8.2. Products
11.2.8.3. SWOT Analysis
11.2.8.4. Recent Developments
11.2.8.5. Financials (Based on Availability)
11.2.9
11.2.9.1. Overview
11.2.9.2. Products
11.2.9.3. SWOT Analysis
11.2.9.4. Recent Developments
11.2.9.5. Financials (Based on Availability)
List of Figures
Figure 1: Global Location Based Marketing Services Revenue Breakdown (million, %) by Region 2025 & 2033
Figure 2: North America Location Based Marketing Services Revenue (million), by Type 2025 & 2033
Figure 3: North America Location Based Marketing Services Revenue Share (%), by Type 2025 & 2033
Figure 4: North America Location Based Marketing Services Revenue (million), by Application 2025 & 2033
Figure 5: North America Location Based Marketing Services Revenue Share (%), by Application 2025 & 2033
Figure 6: North America Location Based Marketing Services Revenue (million), by Country 2025 & 2033
Figure 7: North America Location Based Marketing Services Revenue Share (%), by Country 2025 & 2033
Figure 8: South America Location Based Marketing Services Revenue (million), by Type 2025 & 2033
Figure 9: South America Location Based Marketing Services Revenue Share (%), by Type 2025 & 2033
Figure 10: South America Location Based Marketing Services Revenue (million), by Application 2025 & 2033
Figure 11: South America Location Based Marketing Services Revenue Share (%), by Application 2025 & 2033
Figure 12: South America Location Based Marketing Services Revenue (million), by Country 2025 & 2033
Figure 13: South America Location Based Marketing Services Revenue Share (%), by Country 2025 & 2033
Figure 14: Europe Location Based Marketing Services Revenue (million), by Type 2025 & 2033
Figure 15: Europe Location Based Marketing Services Revenue Share (%), by Type 2025 & 2033
Figure 16: Europe Location Based Marketing Services Revenue (million), by Application 2025 & 2033
Figure 17: Europe Location Based Marketing Services Revenue Share (%), by Application 2025 & 2033
Figure 18: Europe Location Based Marketing Services Revenue (million), by Country 2025 & 2033
Figure 19: Europe Location Based Marketing Services Revenue Share (%), by Country 2025 & 2033
Figure 20: Middle East & Africa Location Based Marketing Services Revenue (million), by Type 2025 & 2033
Figure 21: Middle East & Africa Location Based Marketing Services Revenue Share (%), by Type 2025 & 2033
Figure 22: Middle East & Africa Location Based Marketing Services Revenue (million), by Application 2025 & 2033
Figure 23: Middle East & Africa Location Based Marketing Services Revenue Share (%), by Application 2025 & 2033
Figure 24: Middle East & Africa Location Based Marketing Services Revenue (million), by Country 2025 & 2033
Figure 25: Middle East & Africa Location Based Marketing Services Revenue Share (%), by Country 2025 & 2033
Figure 26: Asia Pacific Location Based Marketing Services Revenue (million), by Type 2025 & 2033
Figure 27: Asia Pacific Location Based Marketing Services Revenue Share (%), by Type 2025 & 2033
Figure 28: Asia Pacific Location Based Marketing Services Revenue (million), by Application 2025 & 2033
Figure 29: Asia Pacific Location Based Marketing Services Revenue Share (%), by Application 2025 & 2033
Figure 30: Asia Pacific Location Based Marketing Services Revenue (million), by Country 2025 & 2033
Figure 31: Asia Pacific Location Based Marketing Services Revenue Share (%), by Country 2025 & 2033
List of Tables
Table 1: Global Location Based Marketing Services Revenue million Forecast, by Type 2020 & 2033
Table 2: Global Location Based Marketing Services Revenue million Forecast, by Application 2020 & 2033
Table 3: Global Location Based Marketing Services Revenue million Forecast, by Region 2020 & 2033
Table 4: Global Location Based Marketing Services Revenue million Forecast, by Type 2020 & 2033
Table 5: Global Location Based Marketing Services Revenue million Forecast, by Application 2020 & 2033
Table 6: Global Location Based Marketing Services Revenue million Forecast, by Country 2020 & 2033
Table 7: United States Location Based Marketing Services Revenue (million) Forecast, by Application 2020 & 2033
Table 8: Canada Location Based Marketing Services Revenue (million) Forecast, by Application 2020 & 2033
Table 9: Mexico Location Based Marketing Services Revenue (million) Forecast, by Application 2020 & 2033
Table 10: Global Location Based Marketing Services Revenue million Forecast, by Type 2020 & 2033
Table 11: Global Location Based Marketing Services Revenue million Forecast, by Application 2020 & 2033
Table 12: Global Location Based Marketing Services Revenue million Forecast, by Country 2020 & 2033
Table 13: Brazil Location Based Marketing Services Revenue (million) Forecast, by Application 2020 & 2033
Table 14: Argentina Location Based Marketing Services Revenue (million) Forecast, by Application 2020 & 2033
Table 15: Rest of South America Location Based Marketing Services Revenue (million) Forecast, by Application 2020 & 2033
Table 16: Global Location Based Marketing Services Revenue million Forecast, by Type 2020 & 2033
Table 17: Global Location Based Marketing Services Revenue million Forecast, by Application 2020 & 2033
Table 18: Global Location Based Marketing Services Revenue million Forecast, by Country 2020 & 2033
Table 19: United Kingdom Location Based Marketing Services Revenue (million) Forecast, by Application 2020 & 2033
Table 20: Germany Location Based Marketing Services Revenue (million) Forecast, by Application 2020 & 2033
Table 21: France Location Based Marketing Services Revenue (million) Forecast, by Application 2020 & 2033
Table 22: Italy Location Based Marketing Services Revenue (million) Forecast, by Application 2020 & 2033
Table 23: Spain Location Based Marketing Services Revenue (million) Forecast, by Application 2020 & 2033
Table 24: Russia Location Based Marketing Services Revenue (million) Forecast, by Application 2020 & 2033
Table 25: Benelux Location Based Marketing Services Revenue (million) Forecast, by Application 2020 & 2033
Table 26: Nordics Location Based Marketing Services Revenue (million) Forecast, by Application 2020 & 2033
Table 27: Rest of Europe Location Based Marketing Services Revenue (million) Forecast, by Application 2020 & 2033
Table 28: Global Location Based Marketing Services Revenue million Forecast, by Type 2020 & 2033
Table 29: Global Location Based Marketing Services Revenue million Forecast, by Application 2020 & 2033
Table 30: Global Location Based Marketing Services Revenue million Forecast, by Country 2020 & 2033
Table 31: Turkey Location Based Marketing Services Revenue (million) Forecast, by Application 2020 & 2033
Table 32: Israel Location Based Marketing Services Revenue (million) Forecast, by Application 2020 & 2033
Table 33: GCC Location Based Marketing Services Revenue (million) Forecast, by Application 2020 & 2033
Table 34: North Africa Location Based Marketing Services Revenue (million) Forecast, by Application 2020 & 2033
Table 35: South Africa Location Based Marketing Services Revenue (million) Forecast, by Application 2020 & 2033
Table 36: Rest of Middle East & Africa Location Based Marketing Services Revenue (million) Forecast, by Application 2020 & 2033
Table 37: Global Location Based Marketing Services Revenue million Forecast, by Type 2020 & 2033
Table 38: Global Location Based Marketing Services Revenue million Forecast, by Application 2020 & 2033
Table 39: Global Location Based Marketing Services Revenue million Forecast, by Country 2020 & 2033
Table 40: China Location Based Marketing Services Revenue (million) Forecast, by Application 2020 & 2033
Table 41: India Location Based Marketing Services Revenue (million) Forecast, by Application 2020 & 2033
Table 42: Japan Location Based Marketing Services Revenue (million) Forecast, by Application 2020 & 2033
Table 43: South Korea Location Based Marketing Services Revenue (million) Forecast, by Application 2020 & 2033
Table 44: ASEAN Location Based Marketing Services Revenue (million) Forecast, by Application 2020 & 2033
Table 45: Oceania Location Based Marketing Services Revenue (million) Forecast, by Application 2020 & 2033
Table 46: Rest of Asia Pacific Location Based Marketing Services Revenue (million) Forecast, by Application 2020 & 2033
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database
Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)
Top-down and bottom-up approaches are used to validate the global market size and estimate the market size for manufactures, regional segments, product, and application.
Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
Web Analytics
Survey Reports
Research Institute
Latest Research Reports
Opinion Leaders
Secondary Research
Annual Reports
White Paper
Latest Press Release
Industry Association
Paid Database
Investor Presentations
Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence
Additionally, after gathering mixed and scattered data from a wide range of sources, data is triangulated and correlated to come up with estimated figures which are further validated through primary mediums or industry experts, opinion leaders.
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Location Based Marketing Services?
The projected CAGR is approximately XX%.
2. Which companies are prominent players in the Location Based Marketing Services?
Key companies in the market include Google, Groupon, Groundtruth, Placecast, PlaceIQ, Scanbuy, Shopkick, Telenity, .
3. What are the main segments of the Location Based Marketing Services?
The market segments include Type, Application.
4. Can you provide details about the market size?
The market size is estimated to be USD 139960 million as of 2022.
5. What are some drivers contributing to market growth?
N/A
6. What are the notable trends driving market growth?
N/A
7. Are there any restraints impacting market growth?
N/A
8. Can you provide examples of recent developments in the market?
N/A
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4480.00, USD 6720.00, and USD 8960.00 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Location Based Marketing Services," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Location Based Marketing Services report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Location Based Marketing Services?
To stay informed about further developments, trends, and reports in the Location Based Marketing Services, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Location Based Marketing Services