Hair Brush Market 2025 to Grow at 4.6 CAGR with 1295.06 USD Million Market Size: Analysis and Forecasts 2033

Key Insights

The Hair Brush Market size was valued at USD 945.3 USD Million in 2023 and is projected to reach USD 1295.06 USD Million by 2032, exhibiting a CAGR of 4.6 % during the forecast period. A hairbrush, on the other hand, is a cosmetic accessory that is used to comb, stylize, and also maintain hair. The types are paddle brushes for managing and detangling hair, Round brushes which are suitable for voluming and curling hair, vented brushes for allowing air to pass through for fast drying and teasing brushes suitable for adding volume and texture to hair. Common features typical for such brushes include bristles such as nylon, boar hair, or even dual-endowed handles that are comfortable to grip. They are used for washing, detangled, dressing, drying, or even just simple combing; so, hairbrushes are indispensable both, for individual cosmetic care, and for creating hairstyles by a hairdresser. 

Hair Brush Trends

• The growing popularity of natural hair care products is driving the demand for hair brushes made from sustainable materials.
• The emergence of smart hair brushes that provide personalized hair care recommendations is expected to gain traction in the coming years.
• The increasing trend of hair extensions and hairpieces is contributing to the demand for hair brushes designed for these applications.

Driving Forces: What's Propelling the Hair Brush Market

• Rising consumer awareness of hair care: Consumers are becoming increasingly aware of the importance of proper hair care, leading to increased demand for hair brushes that promote healthy hair.
• Increasing disposable income: The rising disposable income levels in emerging economies are enabling consumers to spend more on personal care products, including hair brushes.
• Proliferation of hair care products: The launch of new hair care products, such as volumizing sprays and styling gels, is encouraging consumers to use hair brushes to enhance their hairstyle.

Challenges and Restraints in Hair Brush Market

• Competition from low-cost substitutes: The availability of inexpensive hair brushes from online retailers and mass merchandisers poses a challenge to the growth of the premium hair brush segment.
• Lack of innovation in hair brush design: The slow pace of innovation in hair brush design can hinder the market's growth and limit customer appeal.
• Environmental concerns: The use of plastic in the production of hair brushes raises environmental concerns, which may affect consumer preferences.

Emerging Trends in Hair Brush

• Sustainability: Consumers are increasingly preferring hair brushes made from sustainable materials, such as bamboo and recycled plastic.
• Personalized hair care: Smart hair brushes that provide personalized hair care recommendations are gaining popularity.
• Multi-purpose hair brushes: Hair brushes that offer multiple functions, such as detangling, styling, and massaging, are becoming more popular.

Growth Catalysts in the Hair Brush Industry

• Increasing demand for hair care products: The growing demand for hair care products, such as shampoos, conditioners, and hair masks, is driving the demand for hair brushes.
• Expansion of distribution channels: The increasing availability of hair brushes through online retail and specialty stores is expanding the market's reach.
• Government initiatives: Government initiatives promoting healthy hair care practices are contributing to the growth of the hairbrush market.

Market Segmentation: Hair Brush Analysis

Product Type:

• Paddle Brush
• Vented Brush
• Round Brush
• Others

End-User:

• Men
• Women
• Children

Application:

• Professional
• Personal

Leading Players in the Hair Brush Market

• Denman
• Crave Naturals
• L’Oréal
• Babyliss 
• Mason Pearson
• AirMotion Pro
• Hershesons

Significant developments in the Hair Brush Sector

• In July 2022, Tangle Teezer launched the Ultimate detangling hair brush, designed to effortlessly remove knots and tangles.
• In September 2022, Wet Brush introduced the Pro Flex Dry detangling hair brush, featuring HeatFlex bristles that adapt to the shape of the head for optimal detangling.
• In November 2022, Olivia Garden released the SilkCut Professional Round Brush, combining natural boar bristles and ion technology for frizz-free and shiny hair.

Regional Insight

• Asia Pacific continues to dominate the global hair brush market, holding approximately 42% of the share in 2022.
• North America and Europe remain key markets, with the United States being the largest contributor to North America's growth.
• Emerging regions such as Latin America, the Middle East, and Africa are witnessing a surge in demand for hair brushes due to rising population, urbanization, and increased awareness of personal grooming.

Consumer Side Analysis

• Consumers are increasingly looking for hair brushes that are gentle on their hair and promote hair health.
• The demand for hair brushes made from sustainable materials is growing among eco-conscious consumers.
• Consumers are willing to pay a premium for hair brushes that offer innovative features and personalized hair care recommendations.

DROCs

• In May 2023, L'Oréal acquired the hair tool company NuMe to expand its presence in the premium hair styling segment, including hair brushes.
• In July 2023, Dyson released the Supersonic Flyaway Attachment, a hair brush engineered to reduce flyaways and smooth hairstyles.

Acqui-Merger

• In December 2021, Tangle Teezer acquired the hairbrush brand Wet Brush for an undisclosed amount.