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report thumbnailEurope Hair Care Products and Styling Tools Market

Europe Hair Care Products and Styling Tools Market 2025-2033 Analysis: Trends, Competitor Dynamics, and Growth Opportunities

Europe Hair Care Products and Styling Tools Market by Product (Hair Care Products [Shampoos, Colorants, Hair Treatment Products, Hair Growth Products, Others], Hair Styling Tools [Hair Dryers, Hair Irons/Hair Stylers, Hair Clippers/Trimmers, Hair Shavers, Others]), by End User (Men, Women), by Forecast 2026-2034

Nov 30 2025

Base Year: 2025

120 Pages

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Europe Hair Care Products and Styling Tools Market 2025-2033 Analysis: Trends, Competitor Dynamics, and Growth Opportunities

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Europe Hair Care Products and Styling Tools Market 2025-2033 Analysis: Trends, Competitor Dynamics, and Growth Opportunities


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Key Insights

The Europe Hair Care Products and Styling Tools Market size was valued at USD 2.45 USD Billion in 2023 and is projected to reach USD 3.26 USD Billion by 2032, exhibiting a CAGR of 4.17 % during the forecast period. Hair care products and styling tools refer to a variety of items that entail everything an individual needs to protect and style hair. Hair products range from shampoos, conditioners, hair oils, and hair treatment products that are dedicated to cleaning, nourishing, and healing hair. There is a large selection based on the hair type and individual requirements, including anti-dandruff shampoos, shampoos for fine hair, and shampoos for coloured hair. Sometimes, manipulation of hair is done using hairdryers, straighteners, curling irons, and hair brushes among others in that they have features like temperature control, ionic and ceramic among others that ensure even distribution of heat. These tools and products are indispensable to fashioning hair in many forms from straight and neat to curled and full. It is nice to be able to achieve professional-looking hairstyles whilst at home and some of the benefits of using these items include shiny hair and improved hair texture, protection against further damage to hair among others.

Europe Hair Care Products and Styling Tools Market Research Report - Market Overview and Key Insights

Europe Hair Care Products and Styling Tools Market Market Size (In Million)

50.0M
40.0M
30.0M
20.0M
10.0M
0
35.98 M
2019
32.89 M
2020
35.21 M
2021
38.12 M
2022
41.34 M
2023
44.86 M
2024
48.69 M
2025
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Europe Hair Care Products and Styling Tools Trends

  • Growing consumer spending on personal care products
  • Rise in demand for sustainable and eco-friendly products
  • Increasing popularity of online retail channels
  • Surge in the adoption of hair care products and styling tools by men
  • Growing popularity of hair extensions and wigs
Europe Hair Care Products and Styling Tools Market Market Size and Forecast (2024-2030)

Europe Hair Care Products and Styling Tools Market Company Market Share

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Driving Forces: What's Propelling the Europe Hair Care Products and Styling Tools Market

  • Soaring disposable income and heightened consumer expenditure on personal care products
  • Enhanced consciousness about personal grooming and the aspiration to maintain an attractive appearance
  • Emergence of innovative hair care trends and the growing influence of social media
  • Increasing prevalence of hair salons and barbershops
  • Advancements in technology for hair care products and styling tools
  • Government incentives and favorable regulations promoting the personal care industry

Challenges and Restraints in Europe Hair Care Products and Styling Tools Market

  • Intense competition from local and international brands
  • Stringent regulatory requirements in some countries
  • Counterfeit products and imitations
  • Economic slowdown and inflation
  • Fluctuating raw material prices

Emerging Trends in Europe Hair Care Products and Styling Tools

  • Personalization of hair care products and styling tools
  • Growing popularity of hair extensions and wigs
  • Use of natural and organic ingredients
  • Rise of subscription-based hair care services
  • Integration of technology into hair care products and styling tools

Growth Catalysts in Europe Hair Care Products and Styling Tools Industry

  • **Product innovation and new product launches:** The introduction of innovative and technologically advanced hair care products and styling tools has spurred market growth. Companies are investing heavily in research and development to create products that meet the evolving needs of consumers.
  • **Strategic acquisitions and partnerships:** Mergers and acquisitions have played a significant role in market consolidation, allowing companies to expand their product portfolios, gain market share, and enhance their competitive position.
  • **Expansion into new markets:** Hair care product and styling tool companies are expanding into emerging markets in Eastern Europe and developing economies, where demand for these products is growing rapidly.
  • **Focus on sustainability and eco-friendliness:** Consumers are increasingly seeking hair care products and styling tools that are sustainable and environmentally friendly. Companies are responding by introducing biodegradable packaging, using natural ingredients, and implementing eco-friendly manufacturing processes.
  • **Increased marketing and advertising campaigns:** Companies are investing heavily in marketing and advertising campaigns to create awareness of their products and build brand loyalty. Social media, influencer marketing, and digital advertising platforms are being leveraged to reach target audiences.

Market Segmentation: Europe Hair Care Products and Styling Tools Analysis

Product:

  • Hair Care Products: Shampoos, Colorants, Hair Treatment Products, Hair Growth Products, Others
  • Hair Styling Tools: Hair Dryers, Hair Irons/Hair Stylers, Hair Clippers/Trimmers, Hair Shavers, Others

End User:

  • Men
  • Women

Leading Players in the Europe Hair Care Products and Styling Tools Market

  • Procter & Gamble (U.S.)
  • L’Oréal S.A (France) 
  • Wahl Clipper Corporation (U.S.) 
  • Henkel AG & Co. KGaA (Germany) 
  • Jemella Ltd (U.K.) 
  • Codibel n.v/s.a (Belgium) 
  • Davines S.p.A. (Italy) 
  • Revlon Inc. (U.S.) 
  • KIEPE s.r.l (Italy) 
  • Koninklijke Philips N.V. (Netherland)

Significant Developments in Europe Hair Care Products and Styling Tools Sector

  • April 2023: Dyson continued its innovation streak by unveiling the Airwrap Multi-Styler. This advanced device boasts revolutionary airflow technology and a suite of interchangeable attachments, offering consumers unparalleled versatility for a wide array of styling needs and hair types.
  • October 2021: Henkel AG strategically amplified its well-established Schwarzkopf brand by inaugurating a luxurious new flagship boutique in London. This move aimed to provide an immersive brand experience and a dedicated retail space for their premium hair care offerings.
  • July 2021: Kérastase, a leader in luxury haircare, launched its innovative Nutritive 8H Magic Night Serum. This overnight treatment is meticulously formulated to deliver intense hydration and deep nourishment to hair while users sleep, promoting healthier and more radiant locks by morning.
  • August 2021: TRESemmé responded to the growing demand for natural formulations with the introduction of its Pro Pure Volume & Lift range. This collection features products crafted with carefully selected natural ingredients, designed to impart significant volume and revitalize hair, giving it a fuller and more dynamic appearance.
  • March 2021: Unilever championed sustainability within the beauty industry by introducing its pioneering Dove Refillable Shampoo and Conditioner system. This initiative significantly reduces plastic waste through its innovative refillable packaging, aligning with consumer desires for eco-conscious beauty solutions.
  • November 2020: L'Oréal S.A. embraced the power of artificial intelligence by forging a strategic partnership with Google Cloud. This collaboration focuses on leveraging AI to significantly enhance its personalized haircare recommendations, offering consumers more tailored and effective product suggestions.

Comprehensive Coverage of Europe Hair Care Products and Styling Tools Market Report

  • Market size and forecast
  • Market trends and drivers
  • Market segmentation
  • Competitive landscape
  • Market growth catalysts
  • Challenges and restraints
  • Company profiles
  • Recent developments and industry insights

Geographic Coverage of Europe Hair Care Products and Styling Tools Market

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Europe Hair Care Products and Styling Tools Market REPORT HIGHLIGHTS

AspectsDetails
Study Period 2020-2034
Base Year 2025
Estimated Year 2026
Forecast Period2026-2034
Historical Period2020-2025
Growth RateCAGR of 4.17% from 2020-2034
Segmentation
    • By Product
      • Hair Care Products [Shampoos
      • Colorants
      • Hair Treatment Products
      • Hair Growth Products
      • Others]
      • Hair Styling Tools [Hair Dryers
      • Hair Irons/Hair Stylers
      • Hair Clippers/Trimmers
      • Hair Shavers
      • Others]
    • By End User
      • Men
      • Women
  • By Geography

Table of Contents

  1. 1. Introduction
    • 1.1. Research Scope
    • 1.2. Market Segmentation
    • 1.3. Research Methodology
    • 1.4. Definitions and Assumptions
  2. 2. Executive Summary
    • 2.1. Introduction
  3. 3. Market Dynamics
    • 3.1. Introduction
      • 3.2. Market Drivers
        • 3.2.1. Growing Demand for Bath Towels from End-use Industries to Propel the Market Growth
      • 3.3. Market Restrains
        • 3.3.1. Dominance of Mass-market and Online Retailers to Hamper Product Distribution through Hairdressers/Hair Salons
      • 3.4. Market Trends
        • 3.4.1. Dental Spas to Add Impetus to Industry Growth
  4. 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  5. 5. Europe Hair Care Products and Styling Tools Market Analysis, Insights and Forecast, 2020-2032
    • 5.1. Market Analysis, Insights and Forecast - by Product
      • 5.1.1. Hair Care Products [Shampoos
      • 5.1.2. Colorants
      • 5.1.3. Hair Treatment Products
      • 5.1.4. Hair Growth Products
      • 5.1.5. Others]
      • 5.1.6. Hair Styling Tools [Hair Dryers
      • 5.1.7. Hair Irons/Hair Stylers
      • 5.1.8. Hair Clippers/Trimmers
      • 5.1.9. Hair Shavers
      • 5.1.10. Others]
    • 5.2. Market Analysis, Insights and Forecast - by End User
      • 5.2.1. Men
      • 5.2.2. Women
    • 5.3. Market Analysis, Insights and Forecast - by Region
      • 5.3.1.
  6. 6. Competitive Analysis
    • 6.1. Market Share Analysis 2025
      • 6.2. Company Profiles
        • 6.2.1 Procter & Gamble (U.S.)
          • 6.2.1.1. Overview
          • 6.2.1.2. Products
          • 6.2.1.3. SWOT Analysis
          • 6.2.1.4. Recent Developments
          • 6.2.1.5. Financials (Based on Availability)
        • 6.2.2 L’Oréal S.A (France)
          • 6.2.2.1. Overview
          • 6.2.2.2. Products
          • 6.2.2.3. SWOT Analysis
          • 6.2.2.4. Recent Developments
          • 6.2.2.5. Financials (Based on Availability)
        • 6.2.3 Wahl Clipper Corporation (U.S.)
          • 6.2.3.1. Overview
          • 6.2.3.2. Products
          • 6.2.3.3. SWOT Analysis
          • 6.2.3.4. Recent Developments
          • 6.2.3.5. Financials (Based on Availability)
        • 6.2.4 Henkel AG & Co. KGaA (Germany)
          • 6.2.4.1. Overview
          • 6.2.4.2. Products
          • 6.2.4.3. SWOT Analysis
          • 6.2.4.4. Recent Developments
          • 6.2.4.5. Financials (Based on Availability)
        • 6.2.5 Jemella Ltd (U.K.)
          • 6.2.5.1. Overview
          • 6.2.5.2. Products
          • 6.2.5.3. SWOT Analysis
          • 6.2.5.4. Recent Developments
          • 6.2.5.5. Financials (Based on Availability)
        • 6.2.6 Codibel n.v/s.a (Belgium)
          • 6.2.6.1. Overview
          • 6.2.6.2. Products
          • 6.2.6.3. SWOT Analysis
          • 6.2.6.4. Recent Developments
          • 6.2.6.5. Financials (Based on Availability)
        • 6.2.7 Davines S.p.A. (Italy)
          • 6.2.7.1. Overview
          • 6.2.7.2. Products
          • 6.2.7.3. SWOT Analysis
          • 6.2.7.4. Recent Developments
          • 6.2.7.5. Financials (Based on Availability)
        • 6.2.8 Revlon Inc. (U.S.)
          • 6.2.8.1. Overview
          • 6.2.8.2. Products
          • 6.2.8.3. SWOT Analysis
          • 6.2.8.4. Recent Developments
          • 6.2.8.5. Financials (Based on Availability)
        • 6.2.9 KIEPE s.r.l (Italy)
          • 6.2.9.1. Overview
          • 6.2.9.2. Products
          • 6.2.9.3. SWOT Analysis
          • 6.2.9.4. Recent Developments
          • 6.2.9.5. Financials (Based on Availability)
        • 6.2.10 Koninklijke Philips N.V. (Netherland)
          • 6.2.10.1. Overview
          • 6.2.10.2. Products
          • 6.2.10.3. SWOT Analysis
          • 6.2.10.4. Recent Developments
          • 6.2.10.5. Financials (Based on Availability)

List of Figures

  1. Figure 1: Europe Hair Care Products and Styling Tools Market Revenue Breakdown (USD Billion, %) by Product 2025 & 2033
  2. Figure 2: Europe Hair Care Products and Styling Tools Market Share (%) by Company 2025

List of Tables

  1. Table 1: Europe Hair Care Products and Styling Tools Market Revenue USD Billion Forecast, by Product 2020 & 2033
  2. Table 2: Europe Hair Care Products and Styling Tools Market Volume K Units Forecast, by Product 2020 & 2033
  3. Table 3: Europe Hair Care Products and Styling Tools Market Revenue USD Billion Forecast, by End User 2020 & 2033
  4. Table 4: Europe Hair Care Products and Styling Tools Market Volume K Units Forecast, by End User 2020 & 2033
  5. Table 5: Europe Hair Care Products and Styling Tools Market Revenue USD Billion Forecast, by Region 2020 & 2033
  6. Table 6: Europe Hair Care Products and Styling Tools Market Volume K Units Forecast, by Region 2020 & 2033
  7. Table 7: Europe Hair Care Products and Styling Tools Market Revenue USD Billion Forecast, by Product 2020 & 2033
  8. Table 8: Europe Hair Care Products and Styling Tools Market Volume K Units Forecast, by Product 2020 & 2033
  9. Table 9: Europe Hair Care Products and Styling Tools Market Revenue USD Billion Forecast, by End User 2020 & 2033
  10. Table 10: Europe Hair Care Products and Styling Tools Market Volume K Units Forecast, by End User 2020 & 2033
  11. Table 11: Europe Hair Care Products and Styling Tools Market Revenue USD Billion Forecast, by Country 2020 & 2033
  12. Table 12: Europe Hair Care Products and Styling Tools Market Volume K Units Forecast, by Country 2020 & 2033

Methodology

Step 1 - Identification of Relevant Samples Size from Population Database

Step Chart
Bar Chart
Method Chart

Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Approach Chart
Top-down and bottom-up approaches are used to validate the global market size and estimate the market size for manufactures, regional segments, product, and application.

Note*: In applicable scenarios

Step 3 - Data Sources

Primary Research

  • Web Analytics
  • Survey Reports
  • Research Institute
  • Latest Research Reports
  • Opinion Leaders

Secondary Research

  • Annual Reports
  • White Paper
  • Latest Press Release
  • Industry Association
  • Paid Database
  • Investor Presentations
Analyst Chart

Step 4 - Data Triangulation

Involves using different sources of information in order to increase the validity of a study

These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.

Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.

During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence

Additionally, after gathering mixed and scattered data from a wide range of sources, data is triangulated and correlated to come up with estimated figures which are further validated through primary mediums or industry experts, opinion leaders.

Frequently Asked Questions

1. What is the projected Compound Annual Growth Rate (CAGR) of the Europe Hair Care Products and Styling Tools Market?

The projected CAGR is approximately 4.17%.

2. Which companies are prominent players in the Europe Hair Care Products and Styling Tools Market?

Key companies in the market include Procter & Gamble (U.S.), L’Oréal S.A (France), Wahl Clipper Corporation (U.S.), Henkel AG & Co. KGaA (Germany), Jemella Ltd (U.K.), Codibel n.v/s.a (Belgium), Davines S.p.A. (Italy), Revlon Inc. (U.S.), KIEPE s.r.l (Italy), Koninklijke Philips N.V. (Netherland).

3. What are the main segments of the Europe Hair Care Products and Styling Tools Market?

The market segments include Product, End User.

4. Can you provide details about the market size?

The market size is estimated to be USD 2.45 USD Billion as of 2022.

5. What are some drivers contributing to market growth?

Growing Demand for Bath Towels from End-use Industries to Propel the Market Growth.

6. What are the notable trends driving market growth?

Dental Spas to Add Impetus to Industry Growth.

7. Are there any restraints impacting market growth?

Dominance of Mass-market and Online Retailers to Hamper Product Distribution through Hairdressers/Hair Salons.

8. Can you provide examples of recent developments in the market?

April 2023: Dreame Technology, a Chinese consumer products company, introduced Hair Glory, a hair dryer featuring negative ion tech, powerful airflow, temperature control, and compact build. The product was launched in Southwest Europe, including Italy, Germany, France, and Spain.

9. What pricing options are available for accessing the report?

Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3850, USD 4850, and USD 5850 respectively.

10. Is the market size provided in terms of value or volume?

The market size is provided in terms of value, measured in USD Billion and volume, measured in K Units.

11. Are there any specific market keywords associated with the report?

Yes, the market keyword associated with the report is "Europe Hair Care Products and Styling Tools Market," which aids in identifying and referencing the specific market segment covered.

12. How do I determine which pricing option suits my needs best?

The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.

13. Are there any additional resources or data provided in the Europe Hair Care Products and Styling Tools Market report?

While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.

14. How can I stay updated on further developments or reports in the Europe Hair Care Products and Styling Tools Market?

To stay informed about further developments, trends, and reports in the Europe Hair Care Products and Styling Tools Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.