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Consumer Discretionary
With Easter just around the corner, UK consumers are set to spend a remarkable £2.3 billion during the holiday weekend, according to recent data from GlobalData. This surge in spending reflects a significant increase in consumer confidence and a growing enthusiasm for celebrating the occasion with family and friends. The rise in expenditure is expected to be driven primarily by purchases of food and drink, luxury Easter eggs, and activity-based products that emphasize family time and social gatherings.
Over 40% of UK Easter shoppers have reported that they intend to spend more this year compared to the previous year, contributing to the overall projected spending of £2.3 billion. This shift towards increased spending reflects the continued importance of Easter as a festive occasion where consumers are eager to indulge in quality products and experiences. On average, individuals are expected to spend around £124.75 each during Easter, marking a rise of £12.35 from last year's figures[1][2].
The majority of Easter spending will focus on food and drink, which are expected to account for over 70% of shoppers' budgets[2][3]. However, gifts, particularly luxury Easter eggs, activity-based products, and DIY sets will also play significant roles in boosting overall expenditure. The appeal of luxury Easter eggs has been growing annually, with unique flavors and designs becoming increasingly popular among shoppers[1].
As Easter falls on April 20, 2025—three weeks later than last year—there is a heightened potential for better weather, which retailers can capitalize on by promoting outdoor furniture and encouraging social gatherings. This presents an opportunity for stores to offer products that not only enhance the Easter experience but also provide value for money, especially for families[1][2].
Retailers can leverage several strategies to maximize sales and customer engagement:
This year, friends have overtaken siblings and grandchildren as the favored recipients of Easter gifts. This change in preference highlights the evolving nature of how people celebrate Easter and choose to share the occasion with others[4].
The use of online and in-store shopping channels remains crucial. Consumers are increasingly relying on both platforms to make purchases, with their choice influenced by convenience, promotions, and the desire for a tangible shopping experience. Retailers must ensure a seamless transition between these channels to maximize sales[4].
While UK consumers are expected to spend £2.3 billion, Easter spending in the US is projected to reach a staggering $23.6 billion this year. Key categories driving American spending include food ($7.4 billion), gifts ($3.8 billion), and clothing ($3.5 billion)[5]. Although the spend per category differs significantly between the two countries, both show a strong emphasis on family-oriented activities and social gatherings.
As Easter approaches, UK retailers face both opportunities and challenges. By focusing on products that enhance family time and offer value for money, retailers can capitalize on the increased spending intentions of consumers. The emphasis on luxury goods, especially Easter eggs, and the growing desire for outdoor social activities present significant opportunities for growth. With careful planning and strategic marketing, this Easter season is poised to be a successful one for UK retailers.
By understanding these trends and adapting their strategies accordingly, businesses can effectively meet consumer demands and capitalize on the festive spirit of Easter.
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