Introduction to the New Blu Bar Kit Flavours

In response to the growing demand for more diverse and appealing flavours in the UK vape market, Imperial Brands has recently launched an exciting range of new flavours for its rechargeable blu bar kit. This expansion includes three new kit flavours—Watermelon Ice, Blueberry Ice, and Blueberry Sour Razz—and 11 additional pod flavours, offering customers a total of 15 options across the range. The move is particularly timely as the UK prepares for a ban on disposable vapes starting on June 1, 2025, prompting many users to seek alternatives in rechargeable systems.

Market Demand for Fruit Flavours

The UK vape market is increasingly driven by two key factors: flavour choice and ease of use. Recent research highlights that the top 10 most popular flavours among UK users of disposable vapes are all fruit-based, with Lemon Lime, Pineapple Ice, and Strawberry Ice leading the pack. This trend is mirrored in the popularity of fruity flavours among existing users of pod-based devices, followed closely by mint flavours. The top three flavours for users of pod-based vaping systems are Mixed Fruit, Blue Raspberry Ice, and Peppermint Tobacco.

New Blu Bar Kit and Pod Flavours

The new additions to the blu bar kit include not only the three new kit flavours but also a variety of interchangeable pod flavours. These pods are available in packs of two, each providing up to 1,000 puffs, and include flavours such as:

• Blueberry Ice
• Lemon Lime
• Strawberry Ice
• Berry Mix
• Kiwi Passionfruit
• Mint
• Apple
• Grape
• Banana Ice
• Blueberry Cherry
• Triple Melon

Both the blu bar kits and the pod packs are priced at £5.99, offering an affordable entry point for those transitioning from disposable vapes.

Features of the Blu Bar Kit

The blu bar kit is designed to offer the same convenience as disposable vapes while providing the benefits of a rechargeable system. Key features include:

• Rechargeable 550mAh Battery: Ensures extended use without the need for frequent replacements.
• USB-C Charging Port: Offers fast and efficient charging.
• Premium Brushed Metallic Finish: Enhances durability and aesthetic appeal.
• Liquid Level Visibility: Allows users to easily monitor when pods need replacing.
• Security Lock: Protects the device when not in use.

The kit utilizes blu Flavour Tech mesh coil technology, which delivers intense flavour from the first puff to the last, ensuring a consistent vaping experience.

Market Impact and Retailer Opportunities

The expansion of the blu bar kit range is well-timed, given the upcoming ban on disposable vapes in the UK. As consumers seek alternatives, retailers can capitalize on the growing demand for rechargeable pod systems by stocking these new products. According to Imperial Brands, the overall pod market has nearly doubled in the past year, driven by products that offer the same convenience as disposables. This trend positions the new blu bar kit and pods as essential items for retailers looking to meet customer needs.

Yawer Rasool, Consumer Marketing Director UK & Ireland at Imperial Brands, noted, "The vape market in the UK is being driven by two key factors – flavour choice and ease of use. As the availability of disposable vapes comes to an end in the UK, our extended blu bar range has been designed to be just as easy to use as a disposable vape product, while offering the most popular flavours in a reusable pod format."

Conclusion

Imperial Brands' introduction of new flavours for the blu bar kit reflects a strategic response to market trends and consumer preferences. By offering a diverse range of fruit flavours in a convenient, rechargeable format, the company is well-positioned to capture a significant share of the UK vape market as it transitions away from disposable products. Retailers and consumers alike can benefit from this expanded range, which combines flavour variety with ease of use, making it an attractive option for those seeking alternatives to disposable vapes.

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