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Communication Services
The latest edition of Edison Research's Infinite Dial survey has shed light on a significant shift in how Americans consume audio while driving. The report highlights a marked increase in digital audio consumption, with online audio services and phone integration systems like Apple CarPlay and Android Auto becoming increasingly popular. This trend reflects a broader transformation in the way people engage with media on the go, driven by advancements in technology and changing consumer preferences.
The Infinite Dial 2025 survey reveals several key trends in in-car audio consumption:
AM/FM Radio Resilience: Despite the rise of digital alternatives, AM/FM radio remains a dominant force in in-car listening, with 74% of respondents aged 18 and older using it. This figure aligns with pre-pandemic levels, indicating a robust recovery for traditional radio[1][2].
Digital Audio Growth: Online audio, which includes streaming services like Spotify, Pandora, and Apple Music, as well as podcasts, has seen a significant surge. It now accounts for 55% of in-car audio consumption, up from 37% in the previous year. This growth underscores the increasing preference for digital content while driving[1][2].
Phone Integration: The integration of smartphones into car systems is on the rise. Forty percent of vehicles now have either Apple CarPlay or Android Auto, with 33% of drivers actively using these systems. This represents a substantial increase from previous years, highlighting the growing importance of mobile technology in automotive entertainment[1][3].
The shift towards digital audio is particularly pronounced among younger demographics. The survey shows that 82% of adults aged 18-34 use online audio, compared to just 31% of those aged 55 and older. This age divide is also reflected in the use of Apple CarPlay and podcast consumption, with younger adults leading the way in adopting these digital platforms[1].
Podcasts continue to gain traction, with 31% of in-car listeners tuning in. This figure places podcasts as the third most popular audio source in vehicles, after AM/FM radio and online audio. The growth in podcast consumption is part of a broader trend where digital content is increasingly favored for its flexibility and variety[1][4].
While the focus of the Infinite Dial is on in-car audio, it also touches on broader trends in digital media consumption. Smart speakers, for instance, have become a common method for accessing audio content at home. Despite slowing adoption rates, smart speakers remain a significant platform for audio consumption, with 22% of the U.S. population aged 12 and older listening to audio on these devices in the past month[3].
The Infinite Dial 2025 paints a picture of a rapidly evolving audio landscape, both in and out of the car. As technology continues to advance and consumer preferences shift towards digital media, traditional radio faces increasing competition from online services. However, its resilience and widespread availability ensure it remains a staple of in-car entertainment. The future of audio consumption will likely be shaped by the ongoing integration of smartphones into vehicles and the continued growth of digital platforms.
