Introduction to Bell Works: The Real 'Severance' Building

In the heart of Holmdel, New Jersey, lies a building that has undergone a transformation so profound, it has become a main character in the hit Apple TV+ series "Severance." This is the story of Bell Works, formerly known as Bell Labs, a site that was once a hub for technological innovation and is now a thriving mixed-use development. Purchased by Ralph Zucker's firm, Inspired by Somerset Development, for $27 million in 2013, Bell Works has evolved into a vibrant community, far removed from its depiction in "Severance" as the sterile Lumon Industries.

The History of Bell Labs

Bell Labs, established in 1962, was a powerhouse of innovation, employing over 6,000 people, including several Nobel Prize winners. It was here that groundbreaking discoveries were made, such as the theory behind the laser and the Big Bang Theory. The building also played a significant role in telecommunications history, being the site of the first cellphone call. However, by the early 2000s, the facility had become largely unused, awaiting a new purpose.

The Transformation of Bell Works

In 2013, Ralph Zucker and his team saw potential in the then-abandoned Bell Labs building. With a vision to create a community-driven space, they embarked on a massive renovation project. Over the next decade, they invested $273 million, transforming the two-million-square-foot complex into a bustling hub of activity. Today, Bell Works is home to over 100 companies, including major brands like Apple, Guardian Life, and iCIMS. The development includes office spaces, restaurants, bars, shops, and even recreational facilities like an indoor golf simulator and basketball court.

Key Features of Bell Works:

• Mixed-Use Development: Combining office spaces with retail and dining options.
• Community Focus: Designed to foster a sense of community among its tenants.
• Renovations: Extensive renovations have modernized the building while preserving its iconic architecture.
• Filming Location: Featured prominently in the Apple TV+ series "Severance."

The Connection to "Severance"

"Severance," a psychological thriller series, uses Bell Works as the exterior and entrance of the fictional Lumon Industries. While the show portrays a sterile and isolating work environment, the real Bell Works is vibrant and alive. The show's production team built the interior sets in New York, but the exterior shots of Bell Works add an air of authenticity to the series. The contrast between the show's depiction and the actual building highlights the versatility and potential of the space.

Economic Impact and Community Engagement

The transformation of Bell Works has had a significant economic impact on the local community. By attracting businesses and creating a dynamic environment, it has become a central hub for innovation and collaboration. The development is often referred to as a "Metroburb," blending urban amenities with suburban convenience. This concept has resonated with both local residents and businesses, making Bell Works a model for successful urban renewal projects.

Conclusion

Bell Works, once a symbol of technological innovation, has evolved into a thriving community. From its purchase for $27 million to its current status as a bustling mixed-use development, the story of Bell Works is one of vision, transformation, and community building. As it continues to grow and evolve, it remains an inspiring example of how abandoned spaces can be revitalized into vibrant hubs of activity.