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Consumer Staples

In a significant move to address the UK's housing affordability crisis, Gen H has launched New Build Boost, a pioneering mortgage scheme designed to help first-time buyers and those without access to family financial support. This innovative program aims to fill the gap left by the end of the Help to Buy initiative, which previously assisted thousands of households in achieving new build homeownership. With New Build Boost, Gen H is offering a more flexible and borrower-friendly alternative that could revolutionize the way people purchase new homes.
The New Build Boost scheme is structured around three key components:
New Build Boost offers several advantages over traditional mortgage schemes and the now-defunct Help to Buy program:
Initially, New Build Boost will be available on over 120 participating sites across England, exclusively with Persimmon Homes. However, Gen H plans to expand the scheme to include other house builders and lenders, making it more accessible to a wider audience.
The launch of New Build Boost comes at a critical time for the UK housing market. Since the end of Help to Buy, approximately 30,000 fewer households have been able to access new build homeownership annually. By providing an alternative that is both affordable and flexible, Gen H aims to increase homeownership opportunities, especially for young families and individuals without family financial support.
As the UK continues to grapple with housing affordability, initiatives like New Build Boost are crucial. By encouraging more home builders to participate and inviting other lenders to join the scheme, Gen H is positioning itself as a leader in innovative mortgage solutions. This approach not only supports buyers but also incentivizes builders to increase the supply of new homes, addressing a key aspect of the housing crisis.
New Build Boost represents a significant step forward in making homeownership more accessible. By offering a borrower-friendly alternative to Help to Buy, Gen H is helping to bridge the affordability gap and provide hope for those seeking to own their first home. As the scheme expands, it could play a pivotal role in shaping the future of the UK housing market.