From Tech Hubs to Olive Groves: How a Colorado Tech Founder Started a Thriving Olive Oil Business in Portugal

When Nader Akhnoukh, a seasoned tech entrepreneur from Boulder, Colorado, decided to move his family to Portugal in 2020, few would have predicted his dramatic career pivot from the fast-paced world of tech to the lush, sun-drenched olive groves of southern Europe. Yet that leap of faith has led to the founding of Wildly Virgin, an olive oil company that blends the best of Portuguese tradition with entrepreneurial innovation. This story captures a growing trend of professionals relocating abroad and launching artisanal food businesses steeped in local culture.

Leaving Tech Behind: The Move from Colorado to Portugal

After two decades in the American tech scene, Nader sought a lifestyle change for himself and his family. Portugal’s lower cost of living, friendly culture, and rich culinary heritage proved irresistible. Upon arrival, he immediately connected with the country’s warmth and the central role olive oil plays in Portuguese cuisine.

His sons adapted quickly, making the transition smoother for the family. But for Nader, a deep yearning to step away from screens and reconnect with something tangible grew stronger. The allure of Portugal’s traditional olive oil production, a centuries-old craft perfected by local farmers, inspired him to explore this new path[1].

Discovering the Olive Oil Industry in Portugal

Portugal is renowned for high-quality extra virgin olive oils, with varieties like Cobrançosa boasting unique flavors of nettle and green herbs and prized for culinary versatility—ideal for sautéing, roasting, or finishing dishes[5]. Nader immersed himself in this world by touring olive farms, absorbing the intricacies of olive cultivation, and pursuing certification as an olive oil sommelier to deepen his expertise.

Language barriers presented a challenge, as many Portuguese producers spoke limited English. To bridge this, Nader took Portuguese lessons, reaching an intermediate level that allowed him to build authentic relationships with growers[1].

Building Wildly Virgin: A Business Rooted in Passion and Partnership

Rather than purchasing an olive farm, Nader chose to leverage Portugal’s existing expert growers. Joining forces with Riley Gibson, a former colleague from Colorado who shared his entrepreneurial spirit, the duo launched Wildly Virgin in January 2024. This company sources premium olive oil from local growers and exports it to the U.S. market.

The business model focuses on honoring traditional methods while delivering exceptional quality olive oil to American consumers who increasingly seek authentic, artisanal products. Funding came from the proceeds of Nader’s past ventures, which also sustain his family’s comfortable lifestyle abroad, aided by Portugal’s comparatively affordable living costs[1][2].

Why Portugal? The Growing Appeal for American Entrepreneurs

Portugal’s olive oil sector is one of Europe’s hidden gems, attracting international interest due to:

• Favorable climate for olive cultivation
• Longstanding tradition of high-quality olive oil production
• Relatively low operating costs compared to other European countries
• Strong local knowledge and sustainable farming methods

Additionally, the country offers a welcoming environment for expats and a thriving culinary scene that values authenticity and provenance—perfect conditions for food businesses targeting niche markets[1][2].

The Rise of Artisan Olive Oil in the U.S. Market

American consumers have developed a taste for premium olive oil, with increasing awareness of its health benefits and culinary versatility. This trend opens opportunities for companies like Wildly Virgin to introduce top-tier Portuguese olive oils that stand out for their flavor profiles and production ethics.

Keywords like extra virgin olive oil, artisan olive oil, Portuguese olive oil, and imported olive oil are growing search terms as shoppers hunt for quality and origin authenticity. Wildly Virgin’s story aligns perfectly with these trends, combining story-driven branding with genuine product excellence[1][5].

Lessons Learned and Tips for Aspiring Entrepreneurs

Nader’s journey offers valuable insights for others considering a similar path:

• Embrace cultural immersion: Learning the language and local customs builds trust and opens business opportunities.
• Respect tradition: Collaborate with local producers rather than trying to reinvent the wheel.
• Leverage complementary skills: Partnering with trusted colleagues can ease the business launch.
• Be patient: Building a brand in a new industry takes time and dedication.
• Capitalize on market trends: Understanding consumer demand for authentic, quality olive oil is crucial.

Conclusion: A New Chapter Cultivated in Olive Oil

Nader Akhnoukh’s transition from a tech founder in Colorado to an olive oil entrepreneur in Portugal is more than a career change—it’s a testament to the power of following one’s passion and adapting to new cultures. Through Wildly Virgin, he is helping bring the remarkable flavors of Portuguese olive oil to American tables, blending tradition with innovation.

This story resonates with the increasing number of global citizens seeking meaningful work and a balanced life abroad, showing that pivoting careers in pursuit of passion and quality can lead to fruitful new ventures.

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By sharing this inspiring journey, aspiring entrepreneurs and food lovers alike can discover how traditional crafts and modern business intersect, crafting opportunities as rich and rewarding as the olive groves themselves.