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As the peak DIY season approaches, Clas Ohlson, a leading Swedish retail giant, is gearing up to meet the surging demand for home improvement and gardening products. Founded in 1918, Clas Ohlson has been a cornerstone in providing practical and sustainable solutions for home fixing. This year, the company is launching hundreds of new products across various categories, including gardening, hardware, solar lighting, and leisure, to cater to the evolving needs of DIY enthusiasts and gardeners.
Clas Ohlson's latest product lineup is designed to make DIY projects easier and more enjoyable. Here are some of the key categories and highlights:
Gardening Products:
Portable Greenhouses: Ideal for those looking to start their own mini indoor gardens, these greenhouses provide a controlled environment for plants to thrive.
Irrigation Systems: Featuring mobile hose reels and a solar-powered automatic watering system for pots, these products aim to simplify gardening tasks while promoting water efficiency.
Solar Lighting:
Decorative Lanterns and Table Lamps: Perfect for outdoor gatherings, these solar-powered lights add ambiance without increasing energy bills.
Functional Solar Lighting: Includes bollard lights and wall-mounted lights, providing reliable illumination for pathways and gardens.
Hardware and Tools:
Cocraft LXC Battery Platform: This innovative platform introduces 20 new tools and garden machines, all powered by the same battery, enhancing convenience and sustainability. Products include a drill and a battery-powered grass trimmer, competitively priced to make quality tools accessible to everyone[1][2].
Leisure and Travel:
New Suitcases and Backpacks: Designed for travelers, these products offer durability and style.
Power Banks and Mobile Chargers: An updated selection to keep devices charged on the go.
In a significant move, Clas Ohlson has partnered with Husqvarna to become the first retail chain in Sweden to sell Husqvarna's garden products. This partnership brings Husqvarna's Aspire series to Clas Ohlson stores and online platforms, targeting homeowners with smaller gardens. The Aspire series includes a robotic lawnmower, grass trimmer, and pruning saw, all powered by the 18V Power For All Alliance battery system, which allows for cross-compatibility with other leading brands[3][4].
Clas Ohlson's new product lineup reflects a strong commitment to sustainability. The Cocraft LXC battery platform, for instance, promotes the use of reusable batteries across multiple tools, reducing waste and environmental impact. This approach aligns with consumer preferences for eco-friendly products that are both effective and sustainable[1].
The launch of these new products coincides with the peak DIY season, ensuring that homeowners and gardeners have access to the latest tools and solutions just when they need them. This strategic timing is expected to boost sales and further establish Clas Ohlson as a leader in the DIY and gardening market.
Clas Ohlson's extensive new product lineup is poised to revolutionize the DIY and gardening landscape. With a focus on innovation, sustainability, and customer convenience, the company is well-positioned to meet the growing demands of the market. As consumers increasingly seek practical, eco-friendly solutions for home improvement, Clas Ohlson's commitment to providing such products will undoubtedly resonate with its customer base.
