Introduction

In a bid to revitalize its programming and appeal to a broader audience, RTÉ 2FM has unveiled a new daytime and weekend schedule. This strategic move aims to reinvigorate the station's popularity among its core demographic of 15 to 34-year-olds. With a focus on Irish music, inclusivity, and original entertainment, the revamped lineup promises to bring fresh energy to the airwaves. But can this new schedule truly re-energize 2FM and maintain its position as the most popular radio station for young adults in Ireland?

The New Lineup

The new schedule, which went live in February 2025, features a mix of familiar faces and new talent. Here are some of the key changes:

• 2FM Breakfast with Carl, Roz & Aisling: This new breakfast show airs from 6am to 9am, hosted by Carl Mullan, Roz Purcell, and Aisling Bonner. The show promises a lively mix of music, comedy sketches, and giveaways to kick-start listeners' days[1][2].
• 2FM Morning with Laura Fox: Laura Fox continues to host the mid-morning slot from 9am to 12pm, offering engaging chat and entertainment[1][2].
• 2FM Afternoon with Tracy Clifford: Tracy Clifford remains in the 12pm to 3pm slot, featuring new tunes and hits from RTÉ Radio's Studio 8 sessions[1][2].
• 2FM Drive with Doireann Garrihy: Doireann Garrihy returns to 2FM to host the Drivetime show from 3pm to 6pm, marking her comeback after a brief hiatus[1][2].

Weekend Lineup

The weekend schedule has also been revamped with new presenters:

• 2FM Weekend Breakfast with Helen and Benny: Helen Galgey and Benny Bracken kick off the weekend with a lively breakfast show[4].
• Other Weekend Presenters: Mikey O'Reilly and Demi Issac are also part of the new weekend lineup, broadcasting from RTÉ’s Cork studios[1][4].

Strategy Behind the Changes

The decision to revamp the lineup is part of a broader strategy to enhance 2FM's appeal and engagement with its audience. Dan Healy, Head of RTÉ 2FM, emphasized the importance of catering to today's audience with an emphasis on Irish and new music, inclusivity, and original entertainment[1][2]. This approach aligns with RTÉ's commitment to nurturing new presenting talent and promoting Irish music.

Focus on Inclusivity and Original Entertainment

2FM's new schedule is designed to be more inclusive, reflecting the diverse tastes and preferences of its young audience. By incorporating a wide range of music genres and engaging content, the station aims to maintain its relevance in a rapidly changing media landscape. Original entertainment segments, such as comedy sketches and interactive challenges like Autotune Fortune and What the Fox?, are expected to attract and retain listeners[1].

Nurturing New Talent

RTÉ has a long history of launching the careers of prominent Irish broadcasters. The inclusion of new presenters like Helen Galgey, Benny Bracken, Mikey O'Reilly, and Demi Issac continues this tradition, providing opportunities for emerging talent to reach a national audience[2][4].

Impact on Audience Engagement

The success of 2FM's new schedule will depend on its ability to engage and retain its core audience. By offering a fresh mix of content and voices, the station aims to maintain its position as the go-to radio destination for young adults in Ireland. The emphasis on Irish music and original entertainment is likely to resonate with listeners seeking unique and locally relevant content.

Challenges Ahead

While the new lineup presents exciting opportunities, it also comes with challenges. The radio landscape is increasingly competitive, with streaming services and podcasts offering alternative listening options. 2FM must continue to innovate and adapt to changing listener habits to remain relevant.

Conclusion

2FM's new schedule marks a significant effort to revitalize its programming and appeal to a younger audience. With a focus on inclusivity, original entertainment, and nurturing new talent, the station is well-positioned to maintain its popularity. However, the true test of success will be in how well these changes resonate with listeners and whether they can sustain engagement over time.

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