Introduction to Kicking Goat Cider

In the cider world, where traditional imagery often dominates the packaging and branding, Kicking Goat Cider has carved a unique niche for itself. This Somerset-based craft cider brand not only blends the finest cider apples but also redefines the aesthetic standards of the cider industry. Crafted with care and a passion for quality, Kicking Goat Cider embodies the essence of traditional English cider-making while infusing it with a touch of timeless sophistication.

The Origin Story

Kicking Goat Cider's story begins with the Pearce family, who have been deeply involved in farming and cider-making for generations. Their journey in cider production can be traced back to Malcolm Pearce, James Pearce's father, who pioneered the first commercial cider in Asia. This legacy sets the stage for James and his family to create a distinct craft cider experience. Originally named Red Cow Cider, the brand was renamed due to a trademark dispute with Red Bull, leading to the charming and memorable name, Kicking Goat, inspired by a mischievous goat famous in local lore for kicking down fences to indulge in apples[3].

Crafting the Brand Identity

Aesthetic and Concept

Kicking Goat Cider collaborated with the Cardiff-based agency Limegreentangerine to develop a brand identity that rejects typical cider clichés, such as sweeping orchards and farmhouses. Instead, they opted for an elegant, "dolce vita" concept that evokes images of luxury and travel. This aesthetic is reminiscent of classic Aston Martins and street-side cafés, encapsulating a refined yet adventurous spirit[1][5].

Design and Awards

The brand's packaging and design have garnered significant recognition, winning both the Gold and Black Awards at the World Brand Design Society Awards. Additionally, Kicking Goat Cider secured the Gold and Overall Trophy for Design and Packaging at the 2022 Drinks Retailing International Cider Challenge Awards. These accolades underscore the brand's successful departure from common cider branding norms[2][5].

The Art of Cider-Making

Quality and Varieties

Kicking Goat Cider specializes in blending 17 varieties of the finest cider apples, carefully selected from family-owned orchards. This meticulous approach results in a rich, complex flavor profile that is both moreish and sophisticated. The ciders are crafted in small batches, focusing on quality and flavor above all else, earning the brand its "all apple, no kidding" reputation[1][5].

Product Range

The cider range includes a Medium Craft Cider with an ABV of 4.8%, described as semi-sweet with a smooth, fruity taste and hints of earthy and oaky tones. The blend of bittersweet and bitter sharp apples creates a unique taste experience that has resonated well with craft cider enthusiasts[4].

Market Presence and Partnerships

Kicking Goat Cider has quickly established itself across over 150 outlets in the South and South West of England, partnering with esteemed establishments like The Pig Hotel Group, The Stay Original Pub Co, and Cobbs Farm Shops. This rapid expansion highlights the brand's appeal and the demand for high-quality, artisanal cider products in the market[2].

Consumer Response

Consumers have praised Kicking Goat Cider for its unique blend and packaging, which stands out in a crowded industry. The brand's commitment to quality and authenticity has resonated with craft cider fans looking for a genuine, full-juice experience. The brand's message, "all apple, no kidding," resonates with consumers seeking transparency in ingredients and production methods[3][4].

The Future of Craft Cider

Trends and Innovation

Kicking Goat Cider represents a new wave in craft cider production by focusing on elegance and refinement while maintaining its artisanal roots. This trend towards premium, sophisticated craft ciders indicates a shift in consumer preferences towards more discerning, high-quality drinking experiences. As the brand continues to innovate and expand its offerings, it is likely to further disrupt the traditional cider market with its bold yet classic approach.

Expansion and Local Involvement

The brand is also exploring local collaborations, such as blending cider apples from the Dunsden Green Community Orchard near Henley-on-Thames, indicating a commitment to community involvement and regional flavor profiles. This strategic approach not only enhances the brand's local appeal but also fosters a sense of community and regional pride in its ciders[3].

Conclusion

Kicking Goat Cider is more than just a brand; it represents a movement towards crafting cider with elegance and sophistication while maintaining the authentic, artisanal qualities that cider enthusiasts adore. With its sights set on redefining the cider industry's visual and taste standards, Kicking Goat Cider is poised for continued success and growth.