Enterprise Video Platform Market by Deployment (Cloud and On-premise), by Enterprise Type (SMEs and Large Enterprises), by End-user (IT and Telecom, BFSI, Healthcare, Education, Media and Entertainment, Retail and E-commerce, and Others), by North America (United States, Canada, Mexico), by South America (Brazil, Argentina, Rest of South America), by Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), by Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), by MEA (Middle East, Africa) Forecast 2024-2032
The Enterprise Video Platform Marketsize was valued at USD 19.16 USD Billion in 2023 and is projected to reach USD 57.16 USD Billion by 2032, exhibiting a CAGR of 16.9 % during the forecast period.A EVP is software that serves as the central tool for keeping, managing, sharing and analyzing video in organizations. Features of this platform are powerful tools of managing and categorizing of the videos, flexible streaming technologies allowing for the content delivery across the devices and stringent security measures as encryption and access restrictions making the most of the sensitive data. Through EVPGs, there is also an availability of an extensive set of analytics and reporting features which enables the marketers to gain an insight into viewer engagement, viewer demographics and content performance, so that their content strategies can be refined and also the ROI can be accurately measured. A lot of the time, those platforms are harmonizing with other systems used in an enterprise like Learning Management Systems (LMS) or Customer Relationship Management (CRM). As a result, the workflows become smooth and there is data exchange among them. The options of customization give enterprises the chance to create a branded lobby experience shaped by their corporate identity but the collaboration options enable them to hold internal communications, training, and knowledge sharing through live streaming, video conferencing and social interactions. Overall, the EVPs facilitate information activation, lead to better training, eliminate the bottlenecks, and cut down the costs by merging the video storage and delivery into one system. Hence, they are crucial assets for organizations that are fully digital and adopt videography for several of their organizational functions.
Deployment:
Enterprise Type:
End-user:
October 2023: Brightcove collaborated with Acquia to create video-forward experiences and enable data collection for marketing strategies. July 2023: Vbrick integrated its platform with ServiceNow for embedded video content with security permissions and access controls. July 2023: Vidyard launched an AI Script Generator for personalized video content to improve sales and marketing outcomes. June 2023: Avaya expanded alliances with Alcatel-Lucent Enterprise and Google for cloud experience advancements. June 2023: Vidyard launched Vidyard Rooms for deal resources centralization and stakeholder engagement to accelerate sales processes.
The report offers a comprehensive analysis of the market, including:
Enterprise video platforms must comply with various regulations and standards, such as:
Key patents granted in the enterprise video platform market include:
The enterprise video platform market is expected to continue its rapid growth as organizations increasingly adopt video solutions for communication, collaboration, learning, and marketing. Innovations in technology, integration with cloud and AI, and growing video consumption will drive further market expansion.
Aspects | Details |
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Study Period | 2018-2032 |
Base Year | 2023 |
Estimated Year | 2024 |
Forecast Period | 2024-2032 |
Historical Period | 2018-2023 |
Growth Rate | CAGR of 16.9% from 2018-2032 |
Segmentation |
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